B2C Enterprise Onboarding KPIs Outbound 
Mironov Consulting
FEBRUARY 6, 2020
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? Rarely pays out.
Intercom, Inc.
MAY 24, 2018
Why does Matt see free products as a tool for growth ? We provide data for modern sales and marketing teams across all the products they already use. We actually had three engineers and three people that we categorized as growth, which included sales, marketing, customer development, product development and ideation.
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