The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). I lead an enterprise software company in the healthcare space. True story.

Customer Experience 139

Customer Experience User Testing Data Visualization Analytic Tools 139

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Perhaps you're finding yourself spending time in areas that are new and unexpected and wondering if this is normal.

B2C 40

B2C Leadership Technical Review Feedback Software 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor.

B2C 40

B2C Leadership Technical Review Feedback Software 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor.

B2C 40

B2C Leadership Technical Review Feedback Software 40

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). A promise to treat them equitably. On The Margin.

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User Testing Customer Experience Weak Development Team Enterprise 137

The Product Coalition

DECEMBER 31, 2023

As you might have noticed from reading this blog, I share many stories related to my personal relationships as a means to talk about product leadership. Often it’s because so much of product leadership is about relationships. But the point I want to make today isn’t about relationships, and still, that’s what the story is about.

User Testing 103

User Testing Workshop B2B Leadership 103

Product Talk

MAY 13, 2020

We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). For another example, let’s imagine a product team working on a B2C subscription product. You’ll learn how to propose and negotiate product outcomes with your leadership team. Click on the image to enlarge.

Product Research 359

Product Research User Testing Customer Experience Feedback Software 359

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Are you struggling with how to create and communicate your product roadmap? Share what was most useful to you by leaving a review.

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Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor. Feedback is a gift! Feedback is a gift!

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor. Feedback is a gift! Feedback is a gift!

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Roadmap B2C Product Research Leadership 40

Mind the Product

APRIL 10, 2017

Personally, I can’t stop thinking about the pain that this new reality – the one that comes after Agile – is going to cause a lot of enterprise companies. Rather, it’s the way it was introduced to the enterprise. More importantly, it becomes one of the best tools for leadership. Agile isn’t to blame for this.

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Agile Research Software Product Research Customer Experience 195

The Product Coalition

FEBRUARY 4, 2024

If you are in B2C it’s usually different personas. For example, when companies say that they want to start selling to enterprises, everybody nods. But while both could be considered enterprises, companies with 1,000 to 10,000 employees usually have very different needs than those with 10,000 employees and up.

Framework 124

Framework Reporting Tools Definition B2C 124

ProductPlan

OCTOBER 1, 2020

This conference is dedicated to helping SaaS executives, founders, and entrepreneurs of enterprise software companies ramp up their subscription revenue. Agile Leadership Summit. This event may have gotten its start as an ancillary part of the Agile+DevOps Leadership Summit, but for Agile product leaders, this is the main event.

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Research Software Onboarding KPIs Technical Review Agile 107

Gainsight

MAY 4, 2023

In the not-too-distant past, communities were primarily viewed as a way of scaling Support or reducing costs for B2C enterprise companies. They shared data-driven SDR tips on Linkedin to create thought leadership and conversations around their revenue intelligence category. That’s community-building from Day 0.

Feedback Software 52

Feedback Software Customer Experience User Testing Product Research 52

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. What does a product marketing manager need to know?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Good Product Manager

MARCH 29, 2016

For the first time, we’re also holding a Product Leadership Exchange that will feature a special presentation from SiriusDecisions just for product management leaders, case studies from product management leaders, a panel discussion and an opportunity to network with other product management leaders. What’s Hot on Twitter.

Events 84

Events Product Research User Testing Customer Feedback 84

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Join the Customer Validation Newsletter.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Join the Customer Validation Newsletter.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Good Product Manager

MARCH 29, 2016

For the first time, we’re also holding a Product Leadership Exchange that will feature a special presentation from SiriusDecisions just for product management leaders, case studies from product management leaders, a panel discussion and an opportunity to network with other product management leaders. What’s Hot on Twitter.

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Events Product Research User Testing Customer Feedback 60

Andrew Chen

JULY 25, 2019

Tradeoffs between B2B versus B2C companies. I often spend my time in the intersection of pure consumer startups and also consumerized enterprise, and notice that there are huge differences. Leadership and Self-Deception. The 15 Commitments of Conscious Leadership. Justin says: “When we started Kiko, we had no skills.

Research Software 87

Research Software Feedback Software User Testing Startups 87

Userzoom

DECEMBER 20, 2017

We have seen several Researchers and Designers demonstrate value within their organizations and have climbed career ladders into leadership positions. Enterprise applications with consumer grade user experiences. A lot of organizations that we work with have hired senior UX leaders. So clearly all metrics are trending to the top right.

Data Visualization 50

Data Visualization User Testing Research Software Customer Experience 50

Revulytics

SEPTEMBER 18, 2019

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. Most B2B enterprise products aren’t blessed with the data and traffic of a B2C product.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

The Product Coalition

JANUARY 17, 2021

For a B2C startup (say a mobile app of some sort), the details are different but the idea is the same: initially, they will hear about you but won’t download the app. for example, SMB vs. enterprise. Now your pipe is blocked at the second R. your pipe is no longer blocked! Then some download it but never use it.

User Testing 109

User Testing Customer Experience B2B Reference 109

Feedback Loop

JANUARY 9, 2023

Emmanuel Probst is the global lead for brand thought leadership, senior vice president of brand health tracking at Ipsos, and author of the new book "Assemblage". Brands can no longer force-feed us plenty of products we don’t need; what brands need to do to succeed is transform us people and the world we live in,” Emmanuel Probst says. “I

Product Management 52

Product Management Product Manager Branding Leadership 52

Amplitude

NOVEMBER 2, 2018

I started in a Technology Leadership Rotational Program at Levi Strauss & Co. After a little over 3 years, I wanted to try my hand at SaaS enterprise products to learn about the differences between B2B and B2C, which brought me to Looker in July of 2017.

Data Visualization 53

Data Visualization Analytic Tools Technical Review Product Management 53

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Better Products.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. 1] Generic KPIs?

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Gainsight

JANUARY 8, 2019

Pulse tracks offer cutting-edge best practices, thought leadership, and real-life case studies and use cases. Some of the topics they tackled in 2018 included AI and machine learning, SaaS and enterprise apps, Internet of Things, and cloud-native solutions. Gartner Catalyst Conference | August 12-15, San Diego, CA. Event Website.

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Events Inbound Data Visualization B2B 45

Business Acumen Institute

SEPTEMBER 4, 2019

The success of any enterprise is based on two things: Its products and services, and its talent pool. We’ll address how leadership can cultivate a rich understanding of these factors business-wide and how individual team members should process this information, apply it to their work day and advance in their careers.

Research Software 40

Research Software User Testing Product Research B2C 40

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Better Products.

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Analytic Tools Research Software Product Strategy CTO Coach 90

Andrew Chen

JULY 25, 2019

Tradeoffs between B2B versus B2C companies. I often spend my time in the intersection of pure consumer startups and also consumerized enterprise, and notice that there are huge differences. Leadership and Self-Deception. The 15 Commitments of Conscious Leadership. Justin says: “When we started Kiko, we had no skills.

Research Software 40

Research Software Feedback Software User Testing Startups 40

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Guy

MARCH 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Better Products.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Mironov Consulting

SEPTEMBER 14, 2020

It’s no wonder that folks are confused, frustrated, and fail to get the product leadership they need. IMHO, Product Leadership Experience Is Essential for Heads of Product. <rant> I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. And I almost never buy it.

Reporting Tools 145

Reporting Tools Analytic Tools Fractional CTO Onboarding KPIs 145

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

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Information Weak Development Team Reporting Tools Technical Review 98

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. Product managers also have essential soft skills such as communication, leadership, empathy, collaboration, understanding customers, and strategic thinking. There is no shortcut to becoming a B2B product manager.

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B2B User Testing Research Software Analytic Tools 52

Feedback Loop

MAY 30, 2022

Ronke Majekodunmi is a senior product manager at PayPal.

Product Management 105

Product Management Product Manager Management Management 105