B2C Enterprise Leadership 
Intercom, Inc.
MARCH 11, 2021
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.
Mironov Consulting
FEBRUARY 6, 2020
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. 1] Generic KPIs?
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Intercom, Inc.
OCTOBER 29, 2019
Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention.
Mind the Product
NOVEMBER 27, 2017
Observations of a B2C startup product manager working in enterprise. These enterprise product manager roles can be (counterintuitively, even more so than the startup roles) about taking a massive step back and taking control of the product vision. The post From Startup to Enterprise Product Manager: Is Bigger Always Better?
Mind the Product
APRIL 10, 2017
Personally, I can’t stop thinking about the pain that this new reality – the one that comes after Agile – is going to cause a lot of enterprise companies. Rather, it’s the way it was introduced to the enterprise. More importantly, it becomes one of the best tools for leadership. Agile isn’t to blame for this.
Mironov Consulting
SEPTEMBER 14, 2020
It’s no wonder that folks are confused, frustrated, and fail to get the product leadership they need. IMHO, Product Leadership Experience Is Essential for Heads of Product. <rant> I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. And I almost never buy it.
Mironov Consulting
JUNE 27, 2020
That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). A promise to treat them equitably. On The Margin.
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