Remove B2C Remove Enterprise Remove Leadership
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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118
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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. 1] Generic KPIs?

B2B 118
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Why Choosing Between Product Models and Team Structures Might Be Your Biggest Decision

People-First Product Leadership

Letting your product do the heavy lifting for getting new customers and growing your business is often perceived as more aligned to business-to-consumer (B2C) offerings where product pricing doesn’t justify sales team(s). Moving from empowered to feature teams, or vice versa, can arise when there is a change in leadership philosophy.

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Videocast with Steve Johnson & Grant Hunter (Product Growth Leaders)

Mironov Consulting

We had a lively, wide-ranging discussion of Ways to communicate with stakeholders they aren't getting everything they want (since they will never get everything they want). Using the language of money.

B2C 52
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From Startup to Enterprise Product Manager: Is Bigger Always Better?

Mind the Product

Observations of a B2C startup product manager working in enterprise. These enterprise product manager roles can be (counterintuitively, even more so than the startup roles) about taking a massive step back and taking control of the product vision. The post From Startup to Enterprise Product Manager: Is Bigger Always Better?

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Staff Product Manager vs Senior Product Manager – Which Role is Right for You?

The Product Manager Coach Blog

These titles may sound similar, but they encompass different levels of organizational expertise and leadership. Mentorship and Leadership: Guiding and developing the next generation of product leaders, providing mentorship, sharing insights, and fostering professional growth among junior product managers. Which one is right for you?

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention.