Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 87

Enterprise Strategy Marketing Outbound 87

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. The B2B customer journey tends to be longer than that of an individual consumer. B2B vs. B2C marketing.

B2B 93

B2B User Testing Research Software Analytic Tools 93

Userpilot

MAY 19, 2021

Are you a more low-cost small business option, or do you offer advanced features for enterprise organizations? Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. SaaS Inbound Marketing. Here are the most common inbound channels in 2021: Google Organic.

Research Software 119

Research Software B2B User Testing Customer Experience 119