ProductBoard

FEBRUARY 25, 2020

Private enterprise tech companies are driving business growth and innovation globally, but unlike public companies or their B2C counterparts, it can be difficult to tell which have real momentum and business potential.

Enterprise 98

Enterprise B2C Technology 98

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. 1] Generic KPIs?

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. When designing personas for enterprise applications, here are some key aspects to keep in mind: Role-Specific Needs: Enterprise personas often represent users with specific job roles.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product Coalition

JULY 17, 2018

Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 60

B2C B2B User Testing Feedback Software 60

Userpilot

APRIL 30, 2024

Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency. Oracle ERP provides advanced financial and supply chain optimization, and human resources management for large enterprises in both B2B and B2C sectors.

Analytic Tools 78

Analytic Tools Feedback Software Data Visualization Reporting Tools 78

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. These enterprise product manager roles can be (counterintuitively, even more so than the startup roles) about taking a massive step back and taking control of the product vision. The post From Startup to Enterprise Product Manager: Is Bigger Always Better?

Enterprise 102

Enterprise Startups Customer Experience Product Manager 102

NextBigWhat

OCTOBER 14, 2024

Gaurav’s journey from B2C to B2B / Enterprise ​2. Enterprise LLMs : Is it a fad? Why new-age enterprise products cannot be boring or unsexy. How ICPs are evolving in the GenAI era. How Gen AI products also compete with companies’ CTOs/Product Managers ​4. Who has the data?

B2C 52

B2C Enterprise B2B Data Visualization 52

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. This is because, for most for B2C products, the user is also the customer.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Mironov Consulting

AUGUST 23, 2016

Palo Alto’s Lean Product & Lean UX Silicon Valley meetup, led by Dan Olsen, hosted Rich for… What: “ Challenges of Enterprise Product Management “ When: Tues, 23 Aug, 6pm – 830pm. This creates different problems for product managers than with high velocity ecommerce or B2C tech product.

Enterprise 58

Enterprise Product Manager Product Management B2C 58

Amplitude

NOVEMBER 12, 2019

After understanding specific user personas who might actually need the technology (which frankly, could be very clunky when worn frequently), Google Glass then pivoted towards selling to enterprise customers. Two metrics that I’ve found useful for the Top of Funnel include: Conversion percentage from B2B demand generation marketing.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Product Management Unpacked

JULY 11, 2019

When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.

Education 217

Education Automotive B2C Product Manager 217

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 94

B2B User Testing Research Software Analytic Tools 94

People-First Product Leadership

JULY 16, 2024

Letting your product do the heavy lifting for getting new customers and growing your business is often perceived as more aligned to business-to-consumer (B2C) offerings where product pricing doesn’t justify sales team(s). Enter sales people to manage the ongoing relationships and subsequent requests for enterprise capabilities.

Onboarding KPIs 52

Onboarding KPIs B2C User Testing Data Visualization 52

Mironov Consulting

MARCH 15, 2024

We had a lively, wide-ranging discussion of Ways to communicate with stakeholders they aren't getting everything they want (since they will never get everything they want). Using the language of money.

B2C 52

B2C B2B Enterprise Leadership 52

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Userpilot

OCTOBER 19, 2024

It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels. Why it’s worth considering : Qualtrics is perfect for omnichannel B2B enterprises looking for measuring user sentiment in B2B markets.

Feedback Software 86

Feedback Software Analytic Tools Data Visualization Research Software 86

Product Management University

MAY 24, 2021

This is where B2B and B2C product management completely diverge. Contact us about an enterprise subscription to Product Management University On Demand or an instructor-led training workshop that’s personalized to your products and your markets. Tier 2: Department Value. In B2B, the user and the buyer are rarely the same.

User Testing 246

User Testing Customer Experience Product Manager Product Management 246

Mironov Consulting

FEBRUARY 7, 2024

as well the language of development/design (process, analysis, technology) How director roles are different from individual contributors, and which might be the best fit for different folks How B2B/enterprise companies (and therefore product management) is different from B2C companies.

Airlines 52

Airlines B2C Banking Government 52

Mind the Product

MARCH 11, 2020

This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be. I’ve been at Eigen for seven months and I’m hugely impressed with the whole team here.

Research Software 105

Research Software B2C Artificial Inteligence Customer Experience 105

Userpilot

JULY 7, 2024

Respond.io – best customer communications software for B2C companies. There’s the Starter plan (starting at $249/month), the Growth plan (starting at $749/month), and the Enterprise plan (custom pricing). Respond.io – best customer communications software for B2C companies Respond.io

Customer Communications 83

Customer Communications Analytic Tools Feedback Software Reporting Tools 83

Intercom, Inc.

NOVEMBER 12, 2020

So while these shifts in consumer behaviors may be expedited by current circumstances, many unexpected industries were already exploring how to adopt B2B strategies for B2C – without losing the personal customer relationships that are at the core of their businesses. Learning from B2B. This time, it’s personal.

B2C 221

B2C Customer Experience B2B Branding 221

The Product Manager Coach Blog

MAY 7, 2024

This skill is crucial in aligning product features with the needs of B2C, B2B, and enterprise customers, ensuring a tailored approach that addresses diverse market requirements and expectations. Let’s work together to refine your strategic approach, enhance your leadership capabilities, and drive impactful product innovations.

Product Manager 52

Product Manager Product Management Data Visualization B2C 52

The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. While the SAAS model has disrupted this thought process, enterprise software very much depends on forward integrators. In other cases, regulations might be the way to transform industries.

Startups 130

Startups Fractional CTO Technical Review Software Review 130

Intercom, Inc.

FEBRUARY 6, 2020

Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. The patterns Yvonne and the team see on the B2C side often foreshadow behavior on the B2B side. “We

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Guy

JULY 18, 2019

As my expertise grew, so did my exposure to the breadth of responsibilities expected of product management, such as marketing, strategy, and product vision, which culminated in my next role as an enterprise Product Owner at American Express. Hence, I am best suited as a Product Owner. More About The Product Mentor. Better Decisions.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). I lead an enterprise software company in the healthcare space. True story.

Customer Experience 142

Customer Experience User Testing Data Visualization Analytic Tools 142

The Product Coalition

FEBRUARY 4, 2024

If you are in B2C it’s usually different personas. For example, when companies say that they want to start selling to enterprises, everybody nods. But while both could be considered enterprises, companies with 1,000 to 10,000 employees usually have very different needs than those with 10,000 employees and up.

Framework 127

Framework Reporting Tools Definition B2C 127

The Product Coalition

JANUARY 24, 2022

Can you also highlight how why should D2C be preferable in this case over B2C? Photo by Onur Binay on Unsplash Myth buster: While working in enterprise product companies PMs often think they don’t need to be data-driven & know the concepts of sizing, estimation, & metrics etc? Interviewer: Sure! Interviewer: Okay! What is it?

Data Visualization 182

Data Visualization User Testing Research Software Marketing 182

ProductCraft

OCTOBER 17, 2019

Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. While everyone is talking about the coolest Pinterest, Uber, and Airbnb features, the work of an enterprise software PM is rarely considered “sexy.”

B2B 64

B2B B2C Product Manager Product Management 64

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. For example, maybe you want to start selling to larger enterprises. Maybe you want to prove that you can support enterprises, so you want one such happy customer by the end of the year.

Analytic Tools 185

Analytic Tools Customer Experience B2C Enterprise 185

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The ideal customer profile is big enterprise deals. For example. Limited free offerings. Negotiable or custom pricing. Customers expect the product to be customised to their needs.

Feedback Software 133

Feedback Software Analytic Tools Onboarding KPIs B2B 133

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). A promise to treat them equitably. On The Margin.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Gainsight

NOVEMBER 13, 2023

Once seen as a support mechanism primarily for B2C enterprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B businesses and beyond. In the dynamic landscape where the rules of business are continually evolving, the concept of community has undergone a transformation.

Customer Experience 52

Customer Experience B2C B2B Books 52

Intercom, Inc.

MARCH 13, 2019

In B2C, that is companies who start with a high end product and then create simpler or less expensive versions of it. In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise. By starting at the higher end and expanding downmarket.

Marketing 171

Marketing User Testing B2C Enterprise 171

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

Centercode

DECEMBER 18, 2019

Centercode, a leading provider of Customer Validation solutions for global B2B and B2C enterprises, has been declared a finalist this week in the international Cloud Computing Awards program, The Cloud Awards. Laguna Hills, CA.

Naming 52

Naming B2C B2B Enterprise 52