Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. These enterprise product manager roles can be (counterintuitively, even more so than the startup roles) about taking a massive step back and taking control of the product vision. The post From Startup to Enterprise Product Manager: Is Bigger Always Better?

Enterprise 107

Enterprise Startups Customer Experience Product Manager 107

Product Management University

MAY 24, 2021

This is where B2B and B2C product management completely diverge. Contact us about an enterprise subscription to Product Management University On Demand or an instructor-led training workshop that’s personalized to your products and your markets. Tier 2: Department Value. In B2B, the user and the buyer are rarely the same.

User Testing 246

User Testing Customer Experience Product Manager Product Management 246

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Coalition

MARCH 6, 2019

How are consumer and enterprise products intrinsically different? Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base.

B2C 60

B2C B2B Customer Experience Enterprise 60

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 87

Enterprise Marketing Strategy Outbound 87

Intercom, Inc.

FEBRUARY 6, 2020

Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. The patterns Yvonne and the team see on the B2C side often foreshadow behavior on the B2B side. “We

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Intercom, Inc.

NOVEMBER 12, 2020

So while these shifts in consumer behaviors may be expedited by current circumstances, many unexpected industries were already exploring how to adopt B2B strategies for B2C – without losing the personal customer relationships that are at the core of their businesses. Learning from B2B. This time, it’s personal.

B2C 221

B2C Customer Experience B2B Branding 221

The Product Coalition

JULY 17, 2018

Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 60

B2C B2B User Testing Feedback Software 60

Amplitude

NOVEMBER 12, 2019

After understanding specific user personas who might actually need the technology (which frankly, could be very clunky when worn frequently), Google Glass then pivoted towards selling to enterprise customers. Two metrics that I’ve found useful for the Top of Funnel include: Conversion percentage from B2B demand generation marketing.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. For example, maybe you want to start selling to larger enterprises. Maybe you want to prove that you can support enterprises, so you want one such happy customer by the end of the year.

Analytic Tools 187

Analytic Tools Customer Experience B2C Enterprise 187

The Product Guy

JULY 18, 2019

As my expertise grew, so did my exposure to the breadth of responsibilities expected of product management, such as marketing, strategy, and product vision, which culminated in my next role as an enterprise Product Owner at American Express. Hence, I am best suited as a Product Owner. More About The Product Mentor. Better Decisions.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

Intercom, Inc.

MARCH 13, 2019

In B2C, that is companies who start with a high end product and then create simpler or less expensive versions of it. In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise. By starting at the higher end and expanding downmarket.

Marketing 171

Marketing User Testing B2C Enterprise 171

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. And B2C products are products or services that are sold directly to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52

B2C B2B Reporting Tools User Testing 52

Mironov Consulting

AUGUST 23, 2016

Palo Alto’s Lean Product & Lean UX Silicon Valley meetup, led by Dan Olsen, hosted Rich for… What: “ Challenges of Enterprise Product Management “ When: Tues, 23 Aug, 6pm – 830pm. This creates different problems for product managers than with high velocity ecommerce or B2C tech product.

Enterprise 58

Enterprise Product Manager Product Management B2C 58

Mind the Product

APRIL 10, 2017

Personally, I can’t stop thinking about the pain that this new reality – the one that comes after Agile – is going to cause a lot of enterprise companies. Rather, it’s the way it was introduced to the enterprise. Because behind those big companies are the things that matter most; the people. Agile isn’t to blame for this.

Agile 195

Agile Research Software Product Research Customer Experience 195

The Product Coalition

JANUARY 24, 2022

Can you also highlight how why should D2C be preferable in this case over B2C? Photo by Onur Binay on Unsplash Myth buster: While working in enterprise product companies PMs often think they don’t need to be data-driven & know the concepts of sizing, estimation, & metrics etc? Interviewer: Sure! Interviewer: Okay! What is it?

Data Visualization 182

Data Visualization User Testing Research Software Marketing 182

Mind the Product

MARCH 11, 2020

This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be. I’ve been at Eigen for seven months and I’m hugely impressed with the whole team here.

Research Software 106

Research Software B2C Artificial Inteligence Customer Experience 106

Intercom, Inc.

AUGUST 26, 2020

To find out how support leaders are navigating the current landscape, we surveyed a random sample of 593 support managers across both B2B and B2C and industries like education, retail, healthcare, and tech. For enterprises that have more than 3,000 employees, they’re 50% more likely to want to make that transition.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). A promise to treat them equitably. On The Margin.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Product Innovation Educators

DECEMBER 16, 2024

He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). Waterfall) Product type (AI vs. non-AI products) Market focus (B2B vs. B2C) He emphasized that these contextual factors significantly impact a product manager’s role.

Research Software 62

Research Software Feedback Software User Testing Product Research 62

The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. While the SAAS model has disrupted this thought process, enterprise software very much depends on forward integrators. In other cases, regulations might be the way to transform industries.

Startups 133

Startups Fractional CTO Technical Review Software Review 133

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. This is because, for most for B2C products, the user is also the customer.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Userpilot

APRIL 30, 2024

Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency. Oracle ERP provides advanced financial and supply chain optimization, and human resources management for large enterprises in both B2B and B2C sectors.

Analytic Tools 78

Analytic Tools Feedback Software Data Visualization Reporting Tools 78

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). I lead an enterprise software company in the healthcare space. True story.

Customer Experience 144

Customer Experience User Testing Data Visualization Analytic Tools 144

Mironov Consulting

SEPTEMBER 14, 2020

I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. Most B2C products have orders-of-magnitude more users, dramatically shorter/simpler selling cycles, and no single customer with enough purchasing power to hold us hostage. And I almost never buy it.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 93

B2B User Testing Research Software Analytic Tools 93

The Product Guy

AUGUST 13, 2020

B2B type of business will focus on different KPIs than B2C type of business. The Product Mentor is a program designed to pair Product Management Mentors and Mentees around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…. More About The Product Mentor. Better Decisions. Better Products.

Product Manager 163

Product Manager Product Management Research Software Feedback Software 163

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. When designing personas for enterprise applications, here are some key aspects to keep in mind: Role-Specific Needs: Enterprise personas often represent users with specific job roles.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Gartner predicts that by 2026, 60% of large enterprises will use total experience to transform their business models to achieve world-class customer and employee advocacy levels.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

The Product Guy

JUNE 18, 2020

Marvin Mathew is a New York based Product Manager with experiences across B2B & B2C–FinTech, SaaS and HealthTech. The Product Mentor is a program designed to pair Product Management Mentors and Mentees around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…. About Marvin Mathew.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

The Product Guy

APRIL 13, 2018

The same cannot be said about large and complex enterprises. Another observation is that agile is very successful with b2c companies where they are majorly focused on the end customers. In b2c companies, the competitive landscape is changing so rapidly that you have to become agile otherwise competition will eat you up.

Feedback Software 90

Feedback Software B2C Agile Software Developers 90

The Product Coalition

FEBRUARY 4, 2024

If you are in B2C it’s usually different personas. For example, when companies say that they want to start selling to enterprises, everybody nods. But while both could be considered enterprises, companies with 1,000 to 10,000 employees usually have very different needs than those with 10,000 employees and up.

Framework 129

Framework Reporting Tools Definition B2C 129

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The ideal customer profile is big enterprise deals. For example. Limited free offerings. Negotiable or custom pricing. Customers expect the product to be customised to their needs.

Feedback Software 135

Feedback Software Analytic Tools Onboarding KPIs B2B 135

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

Userpilot

OCTOBER 19, 2024

It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels. Why it’s worth considering : Qualtrics is perfect for omnichannel B2B enterprises looking for measuring user sentiment in B2B markets.

Feedback Software 85

Feedback Software Analytic Tools Data Visualization Research Software 85

ProductCraft

OCTOBER 17, 2019

Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. While everyone is talking about the coolest Pinterest, Uber, and Airbnb features, the work of an enterprise software PM is rarely considered “sexy.”

B2B 64

B2B B2C Product Manager Product Management 64

Intercom, Inc.

MAY 24, 2018

Expanding our world of free users: we do this a way that feels more B2C and have almost 400,000 users of our free products. It looks at the content of the website and puts companies into categories like SaaS, B2B, enterprise, marketplace, etc. Content: we don’t do a ton of volume, but we publish long-form pieces.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182