Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise? ‘Fast-growing’ in the sense of this article refers to startups of at least 200 staff strong.

Agile 185

Agile Startups Technical Review Software Review 185

Product Talk

SEPTEMBER 1, 2021

Our ultimate goal at Human API is to have a B2C play where we create a marketplace for the consumer to do even more with their health data,” says Lisa. Clockwise from the top left, Codi Funakoshi, Product Designer, Rafa Salazar, Lead Software Engineer, and Lisa Orr, Senior Product Manager. Engineering.

Product Research 241

Product Research User Testing Technical Review Data Visualization 241

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. This is largely because of the challenges that are inherent in B2B.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Product Talk

FEBRUARY 28, 2024

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. An engineer could call out an assumption they didn’t believe was true or a designer could question whether the choices they were making (e.g. Next, their tech lead created some lo-fi mockups in FigJam.

Product Research 262

Product Research Onboarding KPIs Feedback Software User Testing 262

Userpilot

NOVEMBER 21, 2023

TL;DR Product managers often don’t get the due recognition for their work and their role is often marginalized by frustrated leadership or other teams. Instead of staying in the zone of most competence, divide your attention across all aspects of the product, like the business, tech, and UX. Let’s dive in!

Technical Review 76

Technical Review User Testing Product Management Product Manager 76

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That that the world cares deeply about the details.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

The Product Coalition

FEBRUARY 12, 2021

As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and and so our B2C product design journey began. when many other sources of this information go offline due to blackouts or damage.

Data Visualization 89

Data Visualization Research Software Reporting Tools User Testing 89

Intercom, Inc.

JULY 9, 2020

In many ways it offers him a unique perspective which he shares with us here – from his early days exploring search as a means to supporting his gaming tournament websites to spearheading the growth of an increasingly important tech discipline. In a crowded category , it can be tough to make an SEO impact.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

The Product HQ

APRIL 20, 2024

These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. That said, this position demands proficiency in both technical and social areas within the role.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product HQ

JUNE 10, 2024

So product managers require many skills, including technical, marketing, customer feedback, data management, project management, and market evaluation skills. Due to the B2B product manager’s hectic job, it’s easy to forget that there is a world outside. One way of achieving this communication is through technical writing.

B2B 52

B2B Product Research User Testing Data Visualization 52

Product Talk

MAY 15, 2024

In each instance, Ellen found a solution that didn’t require too much time or technical know-how to set up. While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. And remember that being able to store and review the results easily is a harder problem than showing the user a pop-up message.”

Product Research 288

Product Research Feedback Software Analytic Tools User Testing 288

The Product Coalition

MARCH 14, 2023

Top reasons for user churn across apps in general Due to the nature of mobile — no matter what the service — customers want an easy B2C experience. By providing clear instructions, apps can reduce the likelihood of customers abandoning the KYC process due to confusion or uncertainty.

User Testing 144

User Testing Analytic Tools Data Visualization Research Software 144

Userpilot

JULY 30, 2021

The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager. Type of product (B2B, B2C). Meanwhile, for engineers and designers, a roadmap with more detailed goals and outcomes is needed.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Product Talk

SEPTEMBER 20, 2023

The Easy Choice for Working with Designers and Engineers (That May Eventually Become Clunky): FigJam and Figma David Krell and Trevor Acy find the pairing of FigJam and Figma to be effective for their opportunity solution trees. The ease of use has been great to get engineers and stakeholders involved with the process,” says Trevor.

Data Visualization 273

Data Visualization Analytic Tools Research Software Product Research 273

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Review company documents and presentations. Do your research.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. Bonus points for clarity. Just this once.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Centercode

OCTOBER 28, 2020

For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products. Product, engineering, and QA departments saved enormous amounts of time and money by catching bugs prior to release. Increased engineering efficiency by 10%.

User Testing 69

User Testing Reporting Tools Feedback Software Research Software 69

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

ProductPlan

MARCH 19, 2020

Artificial intelligence (AI) (and its subset, machine learning (ML)) is indisputably a rising star on the world’s technology stage. AI isn’t just for tech giants, of course. Korean biotech company Seegene recently put AI technology to use in developing a test kit for the novel coronavirus. Nest, Tesla Autopilot.

Artificial Inteligence 101

Artificial Inteligence Reporting Tools Software Review Data Visualization 101

Mironov Consulting

JUNE 27, 2020

For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Each promise eventually creates its own bit of chaos: escalations, account reviews, executive interventions, demands for quick fixes to hard problems. That shouldn’t be hard.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Business of Software Conference

NOVEMBER 26, 2018

Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. This is the story of how we’ve built a Product-Market Fit Engine. Press reviews are kind of blah, sales cycles take too damn long, but you can almost always feel it when it is happening. Upcoming Events.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Sequent Learning

FEBRUARY 2, 2021

JJ is also a serial entrepreneur, co-founding a healthcare technology company as well as a product development and talent management consultancy. Most often when I am looking for content on product management, I find content centered around how to make great software and technology products. How to manage tech debt.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Software Review 52

Revulytics

DECEMBER 16, 2019

Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers. Other attendees tend to be from business analytics, UX & design, development & engineering, and project management departments. Which industries are the attendees from? SaaStr Annual.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Amplitude

NOVEMBER 2, 2018

After witnessing firsthand the strong relationship between analytics, product, and performance, Andrew grew a passion for making data integration a top priority for everyone–even for traditionally non-technical roles. I started in a Technology Leadership Rotational Program at Levi Strauss & Co. Current Company : Looker.

Data Visualization 53

Data Visualization Analytic Tools Technical Review Product Management 53

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Works with: Manages a team of developers, UX designers, and QA engineers.

Feedback Software 80

Feedback Software Research Software Analytic Tools User Testing 80

The Product Coalition

FEBRUARY 23, 2022

While the mainstream market is tempting, early adopters are usually an easier group to experiment on—they are willing to forgive more and risk more for the chance of getting an innovative advantage or just playing with new tech. In the B2C sector, charging by value metric is a fledgling concept and not every segment is used for it.

User Testing 136

User Testing Research Software Customer Experience Product Research 136

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product and Technical sense Product Marketing managers must have product instinct and technical sense.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

The Product Coalition

MARCH 21, 2019

There may be a sales strategy, a marketing strategy, and product strategy, and operational strategy, an technology strategy, etc. It it at the intersection of customer, tech, and business which means that everyone function in an organization is impacted by the product. Engineering has to build it. Sales has to sell it.

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60

Gainsight

FEBRUARY 9, 2023

B2B and B2C. Crawl: Partner-Aware Customer Success Partnerships have been part of Big Tech for decades. Just as you can configure CS technology to trigger CTAs and playbooks for several different cross-functional team members, it’s time to include your partners as part of the team: Seeing some red flags during implementation?

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

Userpilot

AUGUST 30, 2021

Media, e-commerce, B2B, consumer tech, and fintech industries can and are using product analytics to gain actionable insights into their customers' experiences, helping them develop and grow their products. How Product Marketing Managers use product analytics. Who is it for. Who is it for. It's not user-friendly. Who is it for.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Reporting Tools 86

Alchemer Mobile

MARCH 18, 2021

Almost all apps experienced significant change in their DAU due to COVID-19. They’ve maintained far more of their COVID-19 acceleration or of their 2020 acceleration, as we’ll call it, nearly every day through the end of December, mostly due to continued restrictions, particularly in travel. Transcript.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Mind the Product

NOVEMBER 9, 2016

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services. VR is an ideal technology for training and simulations. You need a technical expert. In some cases it provides direct and clear value.

Weak Development Team 101

Weak Development Team Development Feedback Software User Testing 101

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Once engineers begin bringing the vision to life, things become more clinical and impersonal. Why Customer Empathy Matters.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Product Talk

MAY 10, 2023

We discussed how Ellen first learned about continuous discovery and the steps she took to roll it out, specifically with the engineers at Orion Labs. Teresa: We are here today to discuss how Ellen introduced her engineers to discovery and how she got them involved in a more continuous cadence to their discovery work.

Product Research 130

Product Research User Testing Feedback Software Research Software 130

The Product Guy

APRIL 4, 2017

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Jonathan Berg Director of Product Management, Schoology.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107