Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Shorter sales cycles.

Enterprise 85

Enterprise Strategy Marketing Outbound 85

Intercom, Inc.

NOVEMBER 4, 2020

These tips apply broadly to many different conversational support tools , but if you’re an Intercom customer, they’re actionable today and require no engineering work. Below, we share our favorite tips for proactively and automatically resolving queries, at scale. Tip 1: Automatically answer common holiday questions.

Customer Experience 228

Customer Experience Technical Review Data Visualization Outbound 228

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). You started off in engineering, I believe. Short on time? Nico: Exactly. Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. We get this question a lot.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Intercom, Inc.

JULY 9, 2020

We look at the death of the 10 blue links and why Google is now an answer engine as opposed to a search engine. And that got me started thinking about this concept of search engines and that’s where it all came from. Atlassian does not have an outbound sales team. Kevin: Yeah, that’s true.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

MAY 24, 2018

We actually had three engineers and three people that we categorized as growth, which included sales, marketing, customer development, product development and ideation. Originally we built APIs that engineers could use to build and add features to their products. We believed that everything we were doing was a test or an experiment.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Mironov Consulting

FEBRUARY 6, 2020

While the Board constantly asks about quarterly sales, that doesn’t help Product and Engineering validate what else customers really need, deliver consistently valuable products, or weigh the impact on the installed base. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. Rarely pays out.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118