Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 90

B2B User Testing Research Software Analytic Tools 90

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. This is because, for most for B2C products, the user is also the customer.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Userpilot

OCTOBER 19, 2024

It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels. Why it’s worth considering : Qualtrics is perfect for omnichannel B2B enterprises looking for measuring user sentiment in B2B markets.

Feedback Software 83

Feedback Software Analytic Tools Data Visualization Research Software 83

Mind the Product

MARCH 11, 2020

This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be. I had lunch with engineers and talked to everyone I could find! My Top Tips.

Research Software 105

Research Software B2C Artificial Inteligence Customer Experience 105

The Product Coalition

JANUARY 24, 2021

But what about product and engineering? For example, I have seen product teams that create OKRs around meeting with customers, and engineering teams that created OKRs around closing the tech debt. including at least the product and the engineering departments. For example, maybe you want to start selling to larger enterprises.

Analytic Tools 190

Analytic Tools Customer Experience B2C Enterprise 190

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). A promise to treat them equitably. On The Margin.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Mironov Consulting

SEPTEMBER 14, 2020

Sales execs want more sales-y Heads of Product; development execs want more engineering-ish Heads of Product; marketing teams want a marketer in product clothing… no candidate passes muster with all groups. If you’re overseeing 52 developers and 4 product managers, your attention is mostly on engineering issues rather than product issues.

Reporting Tools 145

Reporting Tools Analytic Tools Fractional CTO Onboarding KPIs 145

The Product Guy

JULY 18, 2019

was responsible for defining timelines with UX, design, and engineering and holding the team to those timelines. Identifying user needs, or customer needs in the B2C environment, is currently a weakness of mine and a skill that is a hallmark of both B2B and B2C product managers. Hence, I am best suited as a Product Owner.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

Intercom, Inc.

FEBRUARY 6, 2020

When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing. Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Business of Software Conference

NOVEMBER 26, 2018

Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. This is the story of how we’ve built a Product-Market Fit Engine. These are hyper ambitious, super intelligent engineers. Sean Ellis & The Engine. The engine has 5 stages. Upcoming Events.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Mind the Product

APRIL 10, 2017

Personally, I can’t stop thinking about the pain that this new reality – the one that comes after Agile – is going to cause a lot of enterprise companies. Rather, it’s the way it was introduced to the enterprise. Because behind those big companies are the things that matter most; the people. Agile isn’t to blame for this.

Agile 194

Agile Research Software Product Research Customer Experience 194

The Product Guy

APRIL 13, 2018

The same cannot be said about large and complex enterprises. Another observation is that agile is very successful with b2c companies where they are majorly focused on the end customers. In b2c companies, the competitive landscape is changing so rapidly that you have to become agile otherwise competition will eat you up.

Feedback Software 90

Feedback Software B2C Agile Software Developers 90

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 97

User Testing B2C Reporting Tools Customer Experience 97

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. B2B type of business will focus on different KPIs than B2C type of business. More About The Product Mentor. Better Decisions. Better Products.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Product Coalition

MARCH 16, 2021

You may notice that a user story doesn’t state what the team should build in order to fill the need, and that’s because a user story is not just something to be passed on to the engineers and ticked off of a list. By stating the why but not the how, they empower designers and engineers to build with the right goal in mind.

User Testing 116

User Testing Agile Customer Experience Certifications 116

The Product Guy

JUNE 18, 2020

How will it impact the customer experience (1-3) Level of effort for engineering and support (1-3) Alignment to near-term/long term company objective (1-3). I try to get this into my product reference document and have it passed around to marketing, comms and product before heading to engineering. One pager or Amazon style memo.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Intercom, Inc.

AUGUST 26, 2020

To find out how support leaders are navigating the current landscape, we surveyed a random sample of 593 support managers across both B2B and B2C and industries like education, retail, healthcare, and tech. For enterprises that have more than 3,000 employees, they’re 50% more likely to want to make that transition.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

Intercom, Inc.

JULY 9, 2020

We look at the death of the 10 blue links and why Google is now an answer engine as opposed to a search engine. And that got me started thinking about this concept of search engines and that’s where it all came from. Could you speak a little bit more on the differences for maybe a B2C company?

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Product Innovation Educators

MAY 7, 2018

It’s titled Building Products for the Enterprise. The authors join this episode to discuss how product management is different for enterprise software products, including: Differences in consumers from B2B and B2C. How the scale of enterprise customers impacts product work. The impact a direct sales team has.

B2B 48

B2B Analytic Tools B2C Enterprise 48

Userpilot

OCTOBER 15, 2023

Some key people on the team are growth product managers, growth marketers, growth data analysts, growth engineers, and growth UX designers. Growth Engineer Devises and refines software solutions to buttress growth drives. Our lens will focus on the SaaS growth marketer’s role, which mirrors many aspects found in the B2C sphere.

Analytic Tools 90

Analytic Tools Feedback Software Data Visualization User Testing 90

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise? Finally, an ugly metric is: Story points per engineer.

Agile 185

Agile Startups Technical Review Software Review 185

Userpilot

MAY 20, 2024

Enterprise : The Enterprise plan uses custom pricing and includes custom roles/permissions, access to premium integrations , priority support, custom contract, SLA, SAML SSO, security audit, and compliance (SOC 2/GDPR). Google Analytics’ premium version, dubbed Google 360, is available for enterprises on request.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

MAY 30, 2024

For example, in the screenshot below, you can see that we’ve defined them as users on paid plans (Standard and Enterprise) who have completed an event inside the product but have been inactive for 30 days. Aha moment examples from famous brands Let’s wrap up by analyzing the Aha moments for a handful of B2B and B2C products.

Onboarding KPIs 82

Onboarding KPIs Data Visualization Analytic Tools User Testing 82

The Product Coalition

JULY 3, 2018

Let’s say the candidate did well at B2B companies, but maybe not so well in B2C companies’ interviews. Could this mean that the candidate is a better match for enterprise product management? Nancy graduated from the University of Pennsylvania’s School of Engineering & Applied Sciences.

Roadmap 60

Roadmap Feedback Software Data Visualization B2C 60

The Product Coalition

APRIL 2, 2019

I started off my journey as a UI developer at PayPal Engineering Singapore. But towards the end of 2 years, I felt like I needed to do more than just code so I decided to pursue a Masters in Software Engineering National University of Singapore. This is my journey into Product Management: I graduated with a technical degree (B.Sc

Weak Development Team 60

Weak Development Team Consulting Product Management Product Manager 60

The Product Coalition

FEBRUARY 11, 2023

During that time, I started a T-shirt printing business, took embedded systems classes for school kids, built an electronic automation device, incorporated a solar engineering, procurement, and construction (EPC) company, and built a food export business. Self-Service Model: The self-service model is when a customer purchases on their own.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). You started off in engineering, I believe. Short on time? Nico: Exactly. Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Gainsight

FEBRUARY 4, 2021

calling it “the new growth engine.”. Just like B2C companies’ “growth hack” usage of popular apps, B2B businesses are using in-product guides to nudge users along toward health adoption, as Adobe shares here. We all realize, like in sports, that the best defense is a good offense. Renewal/churn risk identification.

Analytic Tools 72

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 72

Userpilot

AUGUST 30, 2021

They offer personalized payment plans for enterprises but their business plans start from $995 per month. An enterprise plan for businesses that need priority support is also available for $749 a month. Hotjar is ideal for B2B and B2C product and customer experience teams, web/UX designers, and digital marketers. Capterra: 4.4/5

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Reporting Tools 86

Business of Software Conference

DECEMBER 14, 2023

In his 2010 talk, Smart Bear and WP Engine founder Jason Cohen talks about the proverbial ‘rules of business’ and many varying pieces of advice founders get – often from well-meaning mentors and experts. Click here to watch Jason Cohen’s full talk and hear more examples from his experience building Smart Bear and WP Engine.

Software Review 64

Software Review Weak Development Team User Testing Customer Experience 64

Gainsight

NOVEMBER 15, 2023

Once seen as a support mechanism primarily for B2C enterprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B SaaS and beyond. Stokowski walked attendees through our Generative AI roadmap, powered by Horizon AI , the most mature, robust AI engine for CS on the market.

Analytic Tools 52

Analytic Tools Customer Communications Customer Experience Data Visualization 52

The Product Guy

APRIL 23, 2019

You have brought together some of the best robotics engineers and have raised money from some of the best Venture Capitalists in the valley. However, doing so in isolation is not leveraging the talent of designers, engineers, data analysts and the like. Don’t be the lone wolf.”. Make It Right! About Surbhi Gupta. Better Decisions.

Product Research 141

Product Research User Testing Customer Experience Customer Feedback 141

Mixpanel

OCTOBER 20, 2020

This post is written by TWG, a product consultancy specializing in modern application development , data engineering, and product growth. Since 2002, they have helped both scale-ups and large enterprises achieve their conversion, engagement, and retention goals. Simply put, data is at the core of good product management.

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Andrew Chen

DECEMBER 20, 2016

Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans. B2C companies supported by ad models are a little different. This is true for a lot of B2C companies that have very short decision funnels for users: Snapchat, Instagram, and others.

Customer Experience 111

Customer Experience User Testing B2C Onboarding KPIs 111