Product Talk
FEBRUARY 2, 2022
Engineers are often reluctant to participate in discovery. This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. But there are many reasons why engineers are one of the essential members of the product trio. And this is a good thing.
Mind the Product
JUNE 28, 2018
An IT administrator in the CIO’s organisation would use such a tool very differently from a developer who reports to a VP of engineering. In a successful B2C product, you have (hopefully) millions of customers. Often in B2C, there isn’t a large direct sales team. Customer Insights. Relationship With Sales Teams. Conclusion.
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Intercom, Inc.
OCTOBER 1, 2019
But thanks to his experience as a marketing leader in both B2C (in online gaming ) and later in B2B (at AdRoll , where he managed 45 people and a budget of €30 million), Shane had a keen sense of how to continue fueling growth by moving upmarket and differentiating from a crowded marketplace. .
Product Management Unpacked
JULY 11, 2019
When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.
Intercom, Inc.
APRIL 7, 2020
” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.
Intercom, Inc.
OCTOBER 29, 2019
Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering.
Intercom, Inc.
NOVEMBER 30, 2022
Find the slices of your business that perform by things like: Vertical: B2B vs B2C, SaaS vs e-commerce, etc. Focus your roadmap on optimizing it, and only then … Find your new revenue engine. Customer size: 0-9, 500+ employees etc. Source: organic vs ad campaign, referral vs virality, etc. roadmaps, customer records, etc).
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