Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. This is largely because of the challenges that are inherent in B2B.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

PMLesson's Ace the PM Interview

DECEMBER 2, 2021

founder @ atadataco.com, an analytics engineering freelancer marketplace. Hiring managers are looking foremost for proof of basic Analytics Engineering skills in candidates applying for their first Data Scientist job. This is a guest post by Matt S.,

Data Visualization 52

Data Visualization Analytic Tools Consulting Engineering 52

Product Management Unpacked

JULY 11, 2019

When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.

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Education Automotive B2C Product Management 217

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering.

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User Testing Data Visualization Customer Experience Customer Feedback 184

Userpilot

APRIL 30, 2024

Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency. Oracle ERP provides advanced financial and supply chain optimization, and human resources management for large enterprises in both B2B and B2C sectors. Userpilot ’s integrations.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

The Product Coalition

FEBRUARY 3, 2022

The same approach with a few alterations can be replicated for B2C SaaS products as well. Large organizations generally have a data engineering team that will provide curated and quality data ready for analysis. In case of B2C customers it could be a usage related cohort, that is, MAU/ DAU. Revenue Cohort: $10M+, $1M?—?$10M,

Data Visualization 161

Data Visualization Customer Feedback User Testing Analytic Tools 161

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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B2B User Testing Research Software Analytic Tools 92

Lenny Rachitsky

JANUARY 9, 2024

Stytch first went after growth teams, but then realized engineers wanted it most. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Why should your target market be so narrow?

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B2C Customer Experience User Friction User Testing 91

Userpilot

OCTOBER 19, 2024

Also, the ability to publish testimonials from survey responses makes it a good engine for collecting social proof for your business. 11 Retently for both B2C and B2B companies with predictive survey analytics Retently survey builder.

Feedback Software 84

Feedback Software Analytic Tools Data Visualization Research Software 84

The Product Coalition

FEBRUARY 12, 2021

As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and and so our B2C product design journey began. Today, our air quality app is used by hundreds of thousands each day by users around the world.

Data Visualization 88

Data Visualization Research Software Reporting Tools User Testing 88

Product Talk

FEBRUARY 28, 2024

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. An engineer could call out an assumption they didn’t believe was true or a designer could question whether the choices they were making (e.g. the placement of text or the use of dialogues) were optimal. “In

Product Research 262

Product Research Onboarding KPIs Feedback Software User Testing 262

Mind the Product

MARCH 11, 2020

This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be. I had lunch with engineers and talked to everyone I could find! My Career Experience.

Research Software 105

Research Software B2C Artificial Inteligence Customer Experience 105

Product Talk

SEPTEMBER 1, 2021

Our ultimate goal at Human API is to have a B2C play where we create a marketplace for the consumer to do even more with their health data,” says Lisa. Clockwise from the top left, Codi Funakoshi, Product Designer, Rafa Salazar, Lead Software Engineer, and Lisa Orr, Senior Product Manager. Engineering.

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Product Research User Testing Technical Review Data Visualization 241

Mironov Consulting

SEPTEMBER 14, 2020

Sales execs want more sales-y Heads of Product; development execs want more engineering-ish Heads of Product; marketing teams want a marketer in product clothing… no candidate passes muster with all groups. If you’re overseeing 52 developers and 4 product managers, your attention is mostly on engineering issues rather than product issues.

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Reporting Tools Analytic Tools Fractional CTO Onboarding KPIs 145

Product Talk

SEPTEMBER 20, 2023

The Easy Choice for Working with Designers and Engineers (That May Eventually Become Clunky): FigJam and Figma David Krell and Trevor Acy find the pairing of FigJam and Figma to be effective for their opportunity solution trees. The ease of use has been great to get engineers and stakeholders involved with the process,” says Trevor.

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Data Visualization Analytic Tools Research Software Product Research 273

Business of Software Conference

NOVEMBER 26, 2018

Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. This is the story of how we’ve built a Product-Market Fit Engine. These are hyper ambitious, super intelligent engineers. Sean Ellis & The Engine. The engine has 5 stages. Upcoming Events.

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User Testing Engineering Product Marketing Feedback Software 103

The Product Coalition

AUGUST 10, 2020

I didn’t have a data collection engine with keywords collecting the data, nor Google search. Although we all have users, a B2C product will differ in many traits from a B2B or even a B2B2C product. you can now figure out my age), and as a curious kid, I had to collect my data from books, magazines and TV shows.

Data Visualization 173

Data Visualization User Testing Analytic Tools B2C 173

The Product Coalition

JUNE 15, 2020

It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. from engineering to sales and marketing?—?around Marketing wants to make it a lead magnet, the sales team use it to qualify prospects, and the engineering team increase retention/conversion with a quick time-to-value. Try-before-you-buy.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Product Talk

OCTOBER 11, 2023

Tweet This The most common feasibility assumptions are engineering assumptions. I agree that B2C apps have more desirability risk than B2B apps, but desirability is still important in the B2B space. Feasibility assumptions are the assumptions we make about why we think we can build our solutions. Does the necessary technology exist?

Feedback Software 298

Feedback Software User Testing Technical Review Product Research 298

The Product Guy

JULY 18, 2019

was responsible for defining timelines with UX, design, and engineering and holding the team to those timelines. Identifying user needs, or customer needs in the B2C environment, is currently a weakness of mine and a skill that is a hallmark of both B2B and B2C product managers. Hence, I am best suited as a Product Owner.

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Weak Development Team B2C Customer Experience Advertising 137

Intercom, Inc.

MAY 7, 2019

We’ve all worked with engineering teams who wouldn’t embrace that world view. There are many B2C sectors where nearly 100% of business is driven by search e.g. care homes for the elderly: most of us end up looking for a facility for a loved one in a rush and turn to Google as our first port of call.

Marketing 222

Marketing Data Visualization B2C User Testing 222

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 97

User Testing B2C Reporting Tools Customer Experience 97

The Product Coalition

JANUARY 24, 2021

But what about product and engineering? For example, I have seen product teams that create OKRs around meeting with customers, and engineering teams that created OKRs around closing the tech debt. including at least the product and the engineering departments.

Analytic Tools 188

Analytic Tools Customer Experience B2C Enterprise 188

Intercom, Inc.

JULY 9, 2020

We look at the death of the 10 blue links and why Google is now an answer engine as opposed to a search engine. And that got me started thinking about this concept of search engines and that’s where it all came from. Could you speak a little bit more on the differences for maybe a B2C company?

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Analytic Tools Research Software Data Visualization Technical Review 199

Product Innovation Educators

DECEMBER 12, 2021

The best teams have collaboration between product management, development, and engineering. Even for B2C software, when we buy products, we’re investing in a company and a vision. The best teams have collaboration between product management, development, and engineering. We’re buying the roadmap.

Customer Experience 89

Customer Experience B2C Data Visualization Customer Feedback 89

Intercom, Inc.

FEBRUARY 6, 2020

When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing. The patterns Yvonne and the team see on the B2C side often foreshadow behavior on the B2B side. “We At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Ask Benny

JULY 1, 2019

Too many times, companies look for an exact match of a product manager’s experience with the company’s market or for a very technical product manager that can get very deep into engineering work. Should a product manager have a very deep marketing, UX or engineering background? Be a Generalist.

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Product Management Product Manager Weak Development Team B2C 78

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. all the ingredients of a great startup experience!

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Intercom, Inc.

DECEMBER 21, 2021

Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. There are plenty of resources and advice on unlocking the secrets of the engineering management career path. But what if the manager role is not for you?

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Intercom, Inc.

NOVEMBER 4, 2020

These tips apply broadly to many different conversational support tools , but if you’re an Intercom customer, they’re actionable today and require no engineering work. Below, we share our favorite tips for proactively and automatically resolving queries, at scale. Tip 1: Automatically answer common holiday questions.

Customer Experience 228

Customer Experience Technical Review Data Visualization Outbound 228

Mind the Product

JANUARY 8, 2018

This may vary by industry – most B2B product managers are in more regular conversation with their customers than B2C product managers, however the impact of this feedback on B2C businesses can often be greater. Step one is carving out the time: block out the time on your calendar and stick to it.

Data Visualization 123

Data Visualization Analytic Tools Customer Feedback Product Research 123

Gainsight

JULY 25, 2023

Helping customers realize the value they are looking for (and this, Ovsyannikov says, requires effort from various teams, including customer success, customer experience, service management, support, documentation, and in some cases, engineering and product teams). Getting the renewal – a very significant part of the journey.

Analytic Tools 52

Analytic Tools Feedback Software Education Generative AI 52

Intercom, Inc.

NOVEMBER 13, 2018

These tips apply broadly to many different automation products, but if you’re an Intercom customer, they’re actionable today and require no engineering work. To help you stay on top of your support this season – without increasing overhead – we’ve curated a few tips for automating your support load.

Customer Experience 183

Customer Experience B2C Messaging Engineering 183

Product Talk

DECEMBER 7, 2022

I prefer to see the product trio (a product manager, a designer, and a software engineer) interview customers together. In B2C contexts, you can almost always spend less money on an incentive with more perceived value than cash. This means that the incentives you offer in a B2C context likely won’t work in a B2B context.

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User Testing Reporting Tools Customer Experience Research Software 217