Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Don’t underestimate the work it’ll take to migrate the supply, both technically and interpersonally. What’s your differentiator, and how will you maintain it? Often not possible due to the business model. Stage : Early-stage for B2C, an evergreen lever for B2B.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. But the way we go about it has changed in the form of the technology that is being used today to drive a better experience and to help companies create a better experience.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. These are most likely to be the key differentiators. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Gainsight

APRIL 10, 2023

While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game. B2B customers are expecting round-the-clock help (similar to B2C customers). Digital CS is a key differentiator that can help companies win new business and scale efficiently to get a competitive edge.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Indicative

JANUARY 13, 2021

That centralized view is the defining feature of CDPs and what differentiates them from other similar data software (more on that later). What they’re about: Segment is designed to streamline CDP implementation and lighten the burden on engineering and technical resources. Technical Resources.

Analytic Tools 80

Analytic Tools Research Software Customer Communications Data Visualization 80

Nulab

SEPTEMBER 22, 2021

For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. trends, legislation, tech breakthroughs, etc.). Focus groups are a popular B2C method of data collection. These will vary depending on whether your target audience is B2B or B2C.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision. Within conversion , differentiating your product from your competitors is key.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Empathy offers an opportunity to differentiate and connect to break through the noise. Why Customer Empathy Matters.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Business of Software Conference

NOVEMBER 26, 2018

Press reviews are kind of blah, sales cycles take too damn long, but you can almost always feel it when it is happening. They’re very trusting, the technically sophisticated, and they really just wanted to get time back in the day. She is very open minded about new products and keeps up to date with technology.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

People-First Product Leadership

DECEMBER 4, 2023

Use this insight to differentiate your organization from others in the space. Macro: Refers to the macro environment which encompasses the current state of technology, culture, economics, politics, and your industry. Do the points above apply to both B2B and B2C? All of these factors impact your ICP.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Userpilot

APRIL 7, 2021

Some examples in different products are: Linking accounts Importing data Performing core actions like sending out emails Integrating the product with your tech stack. You will also know your key differentiating factor from the competition and should try to get every user to test it out. Define the negative behavior.

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

Indicative

JANUARY 13, 2021

That centralized view is the defining feature of CDPs and what differentiates them from other similar data software (more on that later). What they’re about: Segment is designed to streamline CDP implementation and lighten the burden on engineering and technical resources. Technical Resources.

Analytic Tools 52

Analytic Tools Research Software Customer Communications Data Visualization 52

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Don’t underestimate the work it’ll take to migrate the supply, both technically and interpersonally. What’s your differentiator, and how will you maintain it? Often not possible due to the business model. Stage : Early-stage for B2C, an evergreen lever for B2B.

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48