The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Chief Product Officer, UVIC Ltd.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

Mind the Product

AUGUST 31, 2017

They work primarily in the pharmacy benefit space, helping employers save money on costs of prescriptions, creating marketplaces for pharmacy benefits management, and developing tools for consumers to save money on prescriptions. This mobile app is a free tool for Americans to use to save money and time with their prescriptions.

Research Software 129

Research Software User Testing Customer Experience Product Research 129

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Indicative

JANUARY 13, 2021

The Customer Data Platform market is no exception. Below, we cover everything you need to know about CDP platforms, including: What a CDP is. Below, we cover everything you need to know about CDP platforms, including: What a CDP is. Leading CDP platforms and how to choose one. Implementing a CDP platform.

Analytic Tools 80

Analytic Tools Research Software Customer Communications Data Visualization 80

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. For instance, you could customize the in-app training for new features based on different customer use cases and jobs-to-be-done (JTBD). Segment flows for various users with Userpilot.

Research Software 104

Research Software Data Visualization Marketing Customer Experience 104

Intercom, Inc.

NOVEMBER 30, 2022

If you are a B2B SaaS company, 2021 saw your valuation increase massively, which probably saw your bank balance increase, and the exact same was true for your current customers. Find the slices of your business that perform by things like: Vertical: B2B vs B2C, SaaS vs e-commerce, etc. If their value isn’t differentiated (i.e.

Engineering 151

Engineering Research Software Onboarding KPIs Customer Experience 151

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Haines-Group

JANUARY 26, 2024

Source Data: Recurly Research I won’t explore the reasons for each variance here, but let’s take a closer look at the lowest churn category- Software. Software/ SaaS While overall software suffers a relatively low average churn rate, the rate differs between B2B software at 4.5% for B2B products and 9.7%

Data Visualization 78

Data Visualization Research Software User Testing Feedback Software 78

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. Book a demo to see it in action!

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Indicative

JANUARY 13, 2021

The Customer Data Platform market is no exception. Below, we cover everything you need to know about CDP platforms, including: What a CDP is. Below, we cover everything you need to know about CDP platforms, including: What a CDP is. Leading CDP platforms and how to choose one. Implementing a CDP platform.

Analytic Tools 52

Analytic Tools Research Software Customer Communications Data Visualization 52

Amplitude

DECEMBER 18, 2020

Adience’s research highlights the power of product analytics. It helps you contextualize the platforms and tools you use to track information, how that information is gathered through those tools, and how your team intends to use data to inform their decisions and create value for your customers.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

The Product Coalition

MARCH 9, 2020

This rising popularity has lead to a huge global user population of up to 220M people using dating platforms. there are a lot of platforms that focus on specific niches (based on specific common interest, religious or ethical, focus on specific type of relationship and so on). The global online dating market was valued at $6,400.0

Startups 79

Startups Marketing Reporting Tools Research Software 79

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. There’s no doubt that customer success (CS) has become existential to SaaS.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Mixpanel

FEBRUARY 23, 2021

For a SaaS company, he looks for things like “less than 2% monthly churn” (the flipside of retention), a “clear path to $100k MRR” (growth), and a “5% conversion rate from free to paid” (profitability). ” Startup Grind Jaclyn Allen, Partner Success Manager, and Daniel Reilly, Software Engineer, Startup Grind.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Andrew Chen

JUNE 25, 2019

Tactic #1: Nail the value prop on your site/app. What : You need to convince visitors why they should become “hosts” on your platform when they visit your site (and then deliver on that promise). Make sure your site/app says the same thing boldly and directly. Stage : Early-stage for B2C, an evergreen lever for B2B.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Nulab

SEPTEMBER 22, 2021

Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s look at how to conduct market research in a little more detail. If you’re researching multiple markets, verticals, or sub-markets, you’ll need to repeat this task for each one.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Coalition

MARCH 26, 2019

You work on customer discovery with the potential target segment you believe might be facing this problem to validate your hypothesis, propose your solution to the problem and try to figure out if there is a problem-solution fit. The users need the easiest solution, regardless how you solve it. Why this complexity?

Enterprise 61

Enterprise User Testing Analytic Tools Research Software 61

Gainsight

OCTOBER 3, 2019

In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. And yet, many B2B brands struggle to provide the frictionless experience consumers have come to expect from B2C brands. Differentiate your business with CX.

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Your product will integrate with accounting software, CRMs, and inventory systems. User research.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

ProductPlan

JANUARY 17, 2023

Can’t I just use my knowledge of the customer’s domain to create create solutions to their problems?” That’s why I never rely on market research. What Jobs and Ford both understood is that asking customers what they want, asking them for the solution itself, can lead you down the wrong path. question obvious.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

The Product Coalition

AUGUST 1, 2019

Product Management is a “real-world” driven discipline with less space, tolerance or emphasis on ideal yet unrealistic solutions or PPTs. B2B, B2C, SaaS, E-commerce, Ride-hailing, FinTech, etc.— A product that tries to tackle a problem that doesn’t really exist, or leverages a solution that doesn’t make sense?—?will

Definition 60

Definition Data Visualization Product Management Product Manager 60

Ronke PM

APRIL 5, 2023

This is regardless of whether we work on B2B, B2C, or BDD products and services. Collaborating with the PMM and UX Researchers, they investigate and interview customers to gather necessary information, looking for groundbreaking solutions to bring to life. Our customers represent an ever-changing demographic with evolving needs.

Leadership 52

Leadership Product Management Product Manager User Testing 52

Andrew Chen

JUNE 25, 2019

Tactic #1: Nail the value prop on your site/app. What : You need to convince visitors why they should become “hosts” on your platform when they visit your site (and then deliver on that promise). Make sure your site/app says the same thing boldly and directly. Stage : Early-stage for B2C, an evergreen lever for B2B.

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48