Mind the Product

AUGUST 31, 2017

They got a lot of positive press and their B2C (business to consumer) marketing team worked hard to drive their success and tell their story. Also, they were entering a very crowded market, and they struggled to differentiate. Things Weren’t as Rosy as They Seemed. At launch, OneRx was very successful.

Research Software 131

Research Software User Testing Customer Experience Product Research 131

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Lenny Rachitsky

JANUARY 9, 2024

For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Change your target audience/ICP You may have the perfect solution to a different person’s problem.

B2C 115

B2C Customer Experience User Friction User Testing 115

The Product Guy

MAY 15, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. James builds products and services which delight customers and differentiate companies. Vasu is a product leader with over 9 years of experience in B2C startups and business strategy.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. There were a lot of shortcomings to Miro, but also to the position I was in at the time,” says Thomas. It was sort of the standard out-of-the-box tool,” he says.

Data Visualization 289

Data Visualization Analytic Tools Research Software Product Research 289

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. I think the two-way vulnerability and the transparency led to a symbiotic positivity and better ways of working.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

The Product Guy

MARCH 2, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. James builds products and services which delight customers and differentiate companies. Vasu is a product leader with over 9 years of experience in B2C startups and business strategy.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

The Product Coalition

MARCH 9, 2020

The spectrum of companies in Online Dating Market The online dating platforms can be divided into two dimensions regarding the strategy they use: one is the concept differentiations and another is the market focus and we can see that in the image below. Hope you enjoy! People ask for recommendations on forums about experiences in dating.

Startups 79

Startups Marketing Reporting Tools Research Software 79

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. It also satisfies the need to be understood and feel important, and amplifies the positive experience with surprise. B2C Examples of anticipatory design in practice.

Data Visualization 98

Data Visualization Feedback Software Customer Experience Customer Feedback 98

Amplitude

DECEMBER 18, 2020

One of the core tenets of a product-led growth strategy is that products exist as both a revenue engine and a competitive differentiator. Being able to make personalized recommendations are table-stakes in today’s B2B and B2C technology markets. Part 4: Use Personalized Targeting & Recommendations to Boost Engagement.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. This transcends across B2B and B2C.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Gainsight

APRIL 10, 2023

B2B customers are expecting round-the-clock help (similar to B2C customers). Digital CS is a key differentiator that can help companies win new business and scale efficiently to get a competitive edge. Digital CS helps companies differentiate from competitors, meet customer expectations, and boost NRR—at scale.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. They must know these things to offer the best services.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

APRIL 7, 2021

You can find your user engagement metrics by figuring out the positive and negative behavior in your product, benchmarking this behavior with your power users and power features, then measuring it through cohorts and your product analytics tool. Define the positive behavior within your product that leads to higher engagement.

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Join the Customer Validation Newsletter.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Join the Customer Validation Newsletter.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Intercom, Inc.

SEPTEMBER 23, 2021

It doesn’t matter if you’re B2B or B2C or any type of business, you know what your customer’s behaviors are. ” When you have that word followed by something positive, that’s predictability, and that’s what drives customers to come back because they’re using that word, always.

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

Mixpanel

JUNE 23, 2020

As experience researchers, we’re uniquely positioned to hold people accountable to just that. In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Here, accountability is about making sense of “what we saw” and “what we heard”.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

As experience researchers, we’re uniquely positioned to hold people accountable to just that. In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Here, accountability is about making sense of “what we saw” and “what we heard”.

B2B 52

B2B User Testing Research Software Product Research 52

Amplitude

DECEMBER 6, 2020

Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision. Within SaaS (especially B2B, B2C, and e-commerce companies), the onboarding process is usually unwieldy, and churn is always a potential risk. For example: .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

The Product Coalition

MARCH 26, 2019

If of the ten early adopters, four are incredibly happy with your MVP and are passionate to spread the word about it, you need to understand what is it that differentiates these four from the remaining. This is because, for most for B2C products, the user is also the customer. This will help you refine the segment you are targeting.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Mixpanel

FEBRUARY 23, 2021

Also, you will find the customers that you paid for may not be good quality customers, or that you’re not making something differentiated enough.” B2B vs. B2C), but also between products of the same category, and even the same company. “Really exciting and positive team morale is a great sign of product-market fit.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Innovatemap

OCTOBER 31, 2019

The company started with consumer water testing kits, but pivoted from this B2C model to take a B2B focus on water quality in school systems. In order to differentiate themselves from competitors, they needed user-focused designs that would streamline internal processes for program managers, and make them more efficient at their jobs.

Feedback Software 40

Feedback Software Demo Data Visualization User Testing 40

Revulytics

OCTOBER 30, 2019

So we assume that if vanity metrics are going in a positive direction, impact metrics are, too. You could probably replace the words ‘Apple ecosystem’ with ‘everybody’ and you’d have Google Maps’ vision, but our strategy is where we differentiated. A strategy should differentiate you. But that’s not always the case.

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

People-First Product Leadership

DECEMBER 4, 2023

It also showcases why your organization is uniquely positioned to do so. Use this insight to differentiate your organization from others in the space. Do the points above apply to both B2B and B2C? Subscribe now What’s in a Strategy? A great business strategy doesn’t just tell you how to make an impact (or win).

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Business of Software Conference

NOVEMBER 26, 2018

There’s a whole separate talk I can do on positioning… In order to market our products that has product market fit well there is no better set of words than what came out of a user’s mind and that’s what this question is designed to elicit. Because you want the words of the user.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103