Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. As a result, digital technologies are being seen as the critical differentiators they are. Second, expectations are rising for consumer-grade experiences.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. A startup focused on differentiation should consider methodologies where customer experience, time to market, etc. In other cases, regulations might be the way to transform industries.

Startups 147

Startups Fractional CTO Technical Review Software Review 147

Product Management University

MARCH 30, 2023

In direct B2C marketing, market segmentation usually involves segmentation based on demographics, behavior, geography, and so on. The solution providers that truly have differentiating value built into their products are extremely good at this part. Segmenting a B2B market is much simpler because there are fewer variables.

B2B 130

B2B Marketing Customer Experience Healthcare 130

The Product Guy

APRIL 4, 2017

James builds products and services which delight customers and differentiate companies. Vasu is a product leader with over 9 years of experience in B2C startups and business strategy. James Alexander Founder and Head of Product, Vizibility. She’d like to thank Kanban & Agile development for all of their support.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Mind the Product

AUGUST 31, 2017

They got a lot of positive press and their B2C (business to consumer) marketing team worked hard to drive their success and tell their story. Also, they were entering a very crowded market, and they struggled to differentiate. They are provided with coupons and discounts and given transparency with varying costs between pharmacies.

Research Software 128

Research Software User Testing Customer Experience Product Research 128

Lenny Rachitsky

JANUARY 9, 2024

For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Change your target audience/ICP You may have the perfect solution to a different person’s problem.

B2C 117

B2C Customer Experience User Friction User Testing 117

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. Thomas believes Vistaly’s key differentiator is the fact that the tool guides users to behave in specific ways.

Data Visualization 289

Data Visualization Analytic Tools Research Software Product Research 289

Userpilot

FEBRUARY 24, 2025

As one of the newest entrants in the Connected TV advertising space thats rapidly growing, they seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services. B2B Product Managers with no B2C experience. Who would be the best fit for this job? Who would be a BAD fit for this job?

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

The Product Guy

MAY 15, 2017

James builds products and services which delight customers and differentiate companies. Vasu is a product leader with over 9 years of experience in B2C startups and business strategy. James Alexander Founder and Head of Product, Vizibility. She’d like to thank Kanban & Agile development for all of their support.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Amplitude

APRIL 11, 2019

I collaborated recently with a frustrated designer trying to advocate for more access to behavioral analytics in her organization (massive scale B2C). It is about differentiation, learning and problem-solving, exploring step changes and seizing new opportunities, and moving teams closer to the “edge”—the users and customers.

Data Visualization 112

Data Visualization User Testing B2C Customer Experience 112

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

Userpilot

SEPTEMBER 10, 2024

Country : Differentiates based on national needs and regulatory environments. Usage frequency : Differentiates customers on how often they use your product or service, distinguishing between disengaged and engaged users. Urban vs. rural : Considers urban or rural settings to address specific challenges and opportunities.

Research Software 104

Research Software Data Visualization Marketing Customer Experience 104

Intercom, Inc.

NOVEMBER 30, 2022

Find the slices of your business that perform by things like: Vertical: B2B vs B2C, SaaS vs e-commerce, etc. Your best customers are the ones you can sustainably acquire, who use your product deeply and get differentiated value. If their value isn’t differentiated (i.e. Customer size: 0-9, 500+ employees etc.

Engineering 151

Engineering Research Software Onboarding KPIs Customer Experience 151

Haines-Group

JANUARY 26, 2024

and its B2C counterpart at 5.7%. Part of that difference is due to the fickle nature of consumers, but about 40% of the differential is due consumer’s higher involuntary churn. Software/ SaaS While overall software suffers a relatively low average churn rate, the rate differs between B2B software at 4.5% for B2B products and 9.7%

Data Visualization 78

Data Visualization Research Software User Testing Feedback Software 78

The Product Coalition

MARCH 9, 2020

The spectrum of companies in Online Dating Market The online dating platforms can be divided into two dimensions regarding the strategy they use: one is the concept differentiations and another is the market focus and we can see that in the image below. Hope you enjoy! People ask for recommendations on forums about experiences in dating.

Startups 79

Startups Marketing Reporting Tools Research Software 79

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Manager Product Management Reporting Tools 101

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. This distinguishes it from product tours which don’t differentiate between different users and show them the same guidance whether they need it or not. Let’s get to it!

Data Visualization 98

Data Visualization Feedback Software Customer Experience Customer Feedback 98

Userpilot

JUNE 30, 2021

Differentiates serious users from spam signups. Easy to use products such as most B2C SaaS apps — the UI is simple enough to trigger the initial ‘Aha!’ Higher activation % after successful signup; users are more likely to activate if they go through the whole process. Easier to instigate the initial ‘Aha!’

Customer Experience 101

Customer Experience B2C UX Banking 101

Amplitude

DECEMBER 18, 2020

One of the core tenets of a product-led growth strategy is that products exist as both a revenue engine and a competitive differentiator. Being able to make personalized recommendations are table-stakes in today’s B2B and B2C technology markets. Part 4: Use Personalized Targeting & Recommendations to Boost Engagement.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

The Product Guy

MARCH 2, 2017

James builds products and services which delight customers and differentiate companies. Vasu is a product leader with over 9 years of experience in B2C startups and business strategy. James Alexander Founder and Head of Product, Vizibility. She’d like to thank Kanban & Agile development for all of their support.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Manager 150

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. These are most likely to be the key differentiators. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Gainsight

OCTOBER 3, 2019

Decision-makers are seeking out the same ease of use, beautiful design, and overall great experience in B2B solutions that they’ve come to expect in business-to-consumer (B2C) products and solutions. And yet, many B2B brands struggle to provide the frictionless experience consumers have come to expect from B2C brands.

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Amplitude

NOVEMBER 12, 2019

This leads one to wonder, had Google Glass done better customer profiling ahead of launching the product (selling to the B2B audience versus the B2C audience), would the Google Glass had flopped on its initial debut? Two metrics that I’ve found useful for the Top of Funnel include: Conversion percentage from B2B demand generation marketing.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

The Product Coalition

JUNE 22, 2021

Most marketplaces are B2C companies (Peer-2-Peer model by nature) and that implies that you will need to have scalable & most of the time organical growth channels ?—?SEO Reference: [link] Quality and transparency regarding the content are also very interesting differentiators that you could invest?—?platforms

Customer Experience 90

Customer Experience Product Research Advertising Reference 90

Nulab

SEPTEMBER 22, 2021

For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. Maturity : When you’re in a crowded market, price becomes a crucial differentiator because there are fewer differences, feature-wise, in the products/services offered. Focus groups.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Gainsight

APRIL 10, 2023

B2B customers are expecting round-the-clock help (similar to B2C customers). Digital CS is a key differentiator that can help companies win new business and scale efficiently to get a competitive edge. Digital CS helps companies differentiate from competitors, meet customer expectations, and boost NRR—at scale.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. What’s your differentiator, and how will you maintain it? Stage : Early-stage for B2C, an evergreen lever for B2B. Sometimes this includes convincing them to switch from a different platform, sometimes it includes teaching them how to do it in the first place.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Intercom, Inc.

MARCH 12, 2020

If you become so digital that your company loses its personality, you immediately go into the world of being a commodity, and there it’s hard to differentiate yourself from others. This transcends across B2B and B2C. Now here is the potential danger. It’s very difficult to create empathy and an emotional connection.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Amplitude

DECEMBER 6, 2020

Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision. Within SaaS (especially B2B, B2C, and e-commerce companies), the onboarding process is usually unwieldy, and churn is always a potential risk.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

The Product Coalition

MARCH 26, 2019

If of the ten early adopters, four are incredibly happy with your MVP and are passionate to spread the word about it, you need to understand what is it that differentiates these four from the remaining. This is because, for most for B2C products, the user is also the customer. This will help you refine the segment you are targeting.

Enterprise 61

Enterprise User Testing Analytic Tools Research Software 61