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Insights: Using product analytics to find metrics that predict retention

Mixpanel

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). I get it—data and analytics sound technical and scary, something only “really smart analytical people” should touch.

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11 User Flow Examples + How to Inform UX Design With Them

Userpilot

This article shows you 11 examples across different user journey stages. We also cover best practices to help you create logical user flows and develop memorable user experiences. TL;DR A user flow is a visual representation of the steps a user takes to achieve a specific goal within a website or app.

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Recap of 2017 Predictions & Trends for User Experience Design & Research

Userzoom

At the start of 2017 I made several predictions about UX design and research. Below is a recap of how my 2017 predictions (from Jan of this year) turned out. I had predicted that we would see some increase in qualitative, fast, iterative usability studies in 2017. I had predicted a growing need for Competitive UX Benchmarks.

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Understanding the B2B2C Business Model – Learning from POM’s Success

Usersnap

In this article we’ll be covering: What is a B2B2C business model Who is POM and what they do The challenges POM was facing The value of customer feedback & the appropriate tools to solve issues What Is a B2B2C Business Model? B2B companies that need help marketing their products or services can partner with B2C online shops.

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What Are SaaS Products + 22 Successful SaaS Companies to Follow

Userpilot

Cloud computing offers three main service models: SaaS for ready-to-use software, PaaS for application development frameworks, and IaaS for scalable virtualized computing resources. HubSpot and Salesforce are both CRMs that offer customer analytics, survey tools, and extensive integrations.

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How to Use Incremental Innovation to Build and Grow SaaS Products

Userpilot

Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Userpilot, compared to its competitors , is committed to improving user experience by incrementally developing the most relevant features one at a time. What is incremental innovation?

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Skyrocketing Your Product Growth in 2021: The Ultimate Guide

Userpilot

You can achieve product growth by making sure your marketing is product-led, leading users to activation as quickly as possible, implementing secondary and tertiary onboarding , creating an account expansion strategy, and encouraging user referrals. In both B2B and B2C, buyers want to self-serve.