Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Teams also like to choose a name for their product personas and even add photos.

Feedback Software 82

Feedback Software Research Software Analytic Tools User Testing 82

Lenny Rachitsky

MARCH 5, 2024

One name kept coming up: Leo Bosuener. B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Finally, B2C products often see more signups than B2B products, thanks to a broader target market. For many, it proves to be a big waste of time.

Startups 120

Startups Feedback Software Onboarding KPIs Technical Review 120

Business of Software Conference

JUNE 5, 2019

If you think back in 1968 computers were just massive calculators – in fact they took the name from the people (if you remember the hidden figures movie), they took the name from the people who just calculated stuff all day. Later a reporter who was researching this came back and asked him why do you guys do it?

Feedback Software 40

Feedback Software Research Software Reporting Tools Data Visualization 40