The Product Guy

JUNE 18, 2020

Customer Satisfaction. Do customers feel like they are being heard? Have a good understanding of what problem we solving | who benefits from that solution | how do we express that (marketing messaging) . We should all aim to make decisions that make sense for the customer, business and goals. About Marvin Mathew.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B vs. B2C marketing. Apple is the best example of a company with B2B marketing and B2C marketing.

B2B 106

B2B User Testing Research Software Analytic Tools 106

Userpilot

JULY 7, 2024

The best CCM solutions for 2024 include: Userpilot – best in-app customer engagement solution for web apps. UserGuiding – best customer interaction platform for small businesses. Respond.io – best customer communications software for B2C companies. or combine multiple events into a custom event.

Customer Communications 103

Customer Communications Analytic Tools Feedback Software Reporting Tools 103

The Product Coalition

JULY 19, 2022

This cohort of users is called ‘High value’ because they bring more revenue to your company or these segment of users are your core users. For some companies, these customers can be B2-B customers, and for some companies, they are B2C.

User Friction 120

User Friction Customer Experience User Testing Customer Feedback 120

Userpilot

MARCH 21, 2024

The B2B Customer Profile Template captures in-depth insights into business clients, aiding in developing strategies for partnership and revenue growth. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers. Customer sentiment data analysis in Userpilot. Source: Brafton.com.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. Anticipatory design focuses on predicting user needs before they even experience them. This improves overall customer satisfaction. How about B2C products?

Data Visualization 97

Data Visualization Feedback Software Customer Experience Customer Feedback 97

Userpilot

NOVEMBER 16, 2022

TLDR; B2B marketing automation involves designing automated workflows that will trigger at the right time to replace manual marketing tasks and retain customers. B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is B2B marketing automation?

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

SEPTEMBER 10, 2024

Improve the impact of your marketing strategies Instead of sending a generic message to your entire target market, segmentation enables you to develop targeted marketing campaigns for each segment. So, you can create personalized campaigns that target customers’ specific needs, resulting in greater engagement and return on investment.

Research Software 102

Research Software Data Visualization Marketing Customer Experience 102

Userpilot

JUNE 10, 2024

Create a welcome series of in-app and email messages to greet users and kick off onboarding. Give your most valuable customers the option to book a call with customer success. Personalize the customer onboarding experience through tailored in-app messaging based on user behavior and survey responses.

Onboarding KPIs 104

Onboarding KPIs User Testing Data Visualization Analytic Tools 104

Intercom, Inc.

OCTOBER 13, 2022

The industry landscape is changing, the prospects of a global recession are ever-present, and everyone is struggling to get leaner, reduce costs, increase efficiency, and increase customer satisfaction and retention. Now more than ever, businesses need to build strong, long-lasting relationships with their customers to thrive.

Feedback Software 118

Feedback Software Events Customer Communications Product launches 118

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. When there are no new developments occupying the majority of your time?

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. A product persona, on the other hand, is a fictional character inspired by your product users. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Mixpanel

OCTOBER 20, 2020

The world of engagement and messaging is powerful, but can admittedly be daunting for the uninitiated. Introducing too many new components to the user experience all at once rarely goes swimmingly from a user satisfaction perspective. Now, let’s dive in. What is a product stack?

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

Usersnap

MARCH 16, 2023

In this article we’ll be covering: What is a B2B2C business model Who is POM and what they do The challenges POM was facing The value of customer feedback & the appropriate tools to solve issues What Is a B2B2C Business Model? B2B companies that need help marketing their products or services can partner with B2C online shops.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Userpilot

AUGUST 30, 2021

Track and understand user behavior across the entire customer lifecycle to identify and remove friction points to reduce churn. Identify opportunities for upsells and cross-sells at targeted users to drive customer account expansion. Fullstory is ideal for B2B and B2C product, support, and engineering teams.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

SEPTEMBER 23, 2022

Employ gamification to make your product more fun and engaging for your customers, thus encouraging them to stick around. Userpilot helps you collect invaluable user insights from in-app to identify drivers for customer satisfaction or dissatisfaction. What is customer churn? Customer churn rate benchmarks.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

People-First Product Leadership

JULY 16, 2024

Letting your product do the heavy lifting for getting new customers and growing your business is often perceived as more aligned to business-to-consumer (B2C) offerings where product pricing doesn’t justify sales team(s). Sales-led growth is a go-to-market model where salespeople actively find and pursue potential customers.

Onboarding KPIs 52

Onboarding KPIs B2C User Testing Data Visualization 52

Userpilot

FEBRUARY 5, 2024

TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers. You can calculate the free trial conversion rate by dividing the number of free trial users who upgrade to a paid subscription by the total number of trial users. Creating a live demo modal message with Userpilot.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Userpilot

MARCH 20, 2024

Software licensing models, integral to software monetization, set the conditions for sale and usage, offering choices like one-time buys or subscriptions and possibly limiting user or device numbers. This data aids advertisers or third parties in targeted marketing and product development, especially in social media and messaging apps.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Intercom, Inc.

SEPTEMBER 23, 2021

” And I thought to myself he’s right because doing these customer satisfaction surveys and all that measures history. ” And I thought to myself he’s right because doing these customer satisfaction surveys and all that measures history. On your most recent experience with us, how did you like it?

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. They must know these things to offer the best services.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Sachin Rekhi

AUGUST 23, 2015

Firmographics : specific attributes of the company that you are targeting, including industry, employee size, department size, business model (B2B vs B2C), and more 5. Analyzing sales funnel conversion rates on a per customer segment basis to quantitatively understand the resonance of the value proposition across segments 4.

User Testing 60

User Testing Data Visualization Customer Feedback Customer Experience 60

The Product Coalition

APRIL 15, 2019

Some analytics tools work better for mobile, or web or B2C or B2B. The more specialist the more likely they’ll provide easier ways to understand your specific users. For example, when we are working on slack chatbots we will use slack’s message builder combined with sketch or PowerPoints to design a conversation journey.

Data Visualization 60

Data Visualization Analytic Tools Research Software Feedback Software 60

Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. By understanding your ideal customer profile (ICP), competitors, messaging, and more, your business will be prepared for whatever comes its way and set for success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Alchemer Mobile

MARCH 18, 2021

You can reach us here or message us on social media @Apptentive. So I’ll let the team decide who the winners are there, and they will message you. Some categories, however, did see lasting change, specifically categories of news and messaging. You’ll hear me say this a few times. But yeah it happened in St.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Userpilot

JUNE 22, 2021

Companies that adopt customer success strategies aren’t just trying to score points in front of their customers. Okay, while their users obviously do benefit from these strategies, one of the key perks for businesses besides customer satisfaction is a reduced strain on customer support.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

ProductPlan

AUGUST 23, 2022

Instead, great product leaders allow their product teams to immerse themselves into the world of their users. Why Customer Empathy Matters. But regardless of the product’s nature, individual user experiences will inevitably vary based on many factors. Companies build products for people.

User Testing 52

User Testing Research Software Feedback Software Product Manager 52

DISQO

MARCH 13, 2017

Seek customers’ views on competitors and study shifts in their positioning, benefit statements, and more. Customer Satisfaction: Levels can vary widely as the customer base spreads beyond early adopters with the most urgent need for your product.

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Seek customers’ views on competitors and study shifts in their positioning, benefit statements, and more. Customer Satisfaction: Levels can vary widely as the customer base spreads beyond early adopters with the most urgent need for your product.

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Seek customers’ views on competitors and study shifts in their positioning, benefit statements, and more. Customer Satisfaction: Levels can vary widely as the customer base spreads beyond early adopters with the most urgent need for your product.

Product Research 40

Product Research User Testing Testing Data Visualization 40

Userpilot

MAY 20, 2024

Chrome extension builder : With Userpilot, you can craft an engaging customer experience utilizing different UI patterns and in-app messages (e.g. AI writing assistant : Userpilot’s AI writing assistant helps enhance the copy of your in-app messages so they are more readable and engaging. completely code-free.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

JULY 26, 2021

And once the user gets value from the product, it’s easier for them to decide to upgrade to a paid plan. In both B2B and B2C, buyers want to self-serve. And as we learned in The Product Adoption Curve in SaaS , a key driver of product innovation is product trialability: how easily users can try a product before they buy it.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

APRIL 18, 2024

Segmenting your customer base offers several benefits, including improved personalization , retention, and customer loyalty. Also, it helps tailor your marketing efforts, so your messaging aligns with each segment. You can tailor onboarding flows and in-app messages and offer personalized support.

Data Visualization 99

Data Visualization Analytic Tools Customer Experience Feedback Software 99

Userpilot

AUGUST 31, 2023

Examples of products that depend on the network effects for growth are social media sites like Facebook, messaging apps like WhatsApp, lift-sharing platforms like Uber, or marketplaces like eBay. More users make the product more valuable which enhances user satisfaction. This reduces the customer acquisition cost (CAC).

Customer Experience 104

Customer Experience Customer Feedback Customer Satisfaction Messaging 104

Userpilot

SEPTEMBER 20, 2021

But it's part of a new business model that previously sales-led companies are using to achieve rapid growth and higher customer satisfaction ratings at a lower customer acquisition cost. The key is helping users realize the ongoing value of a product as quickly as possible. Daily/weekly/monthly active users.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98