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How Asana builds b2b product loyalty through design

Mixpanel

We approach research initiatives with: Business-minded, strategic thinking Empathy and curiosity Rigor and experimentation. This framework allows the research function to serve stakeholders with clarity, while delivering business value. And, we are: Generous collaborators Storytellers and clear communicators.

B2B 52
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How Asana builds b2b product loyalty through design

Mixpanel

We approach research initiatives with: Business-minded, strategic thinking Empathy and curiosity Rigor and experimentation. This framework allows the research function to serve stakeholders with clarity, while delivering business value. And, we are: Generous collaborators Storytellers and clear communicators.

B2B 52
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Centercode Customers See a 646% Return on Investment

Centercode

For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products. A new study revealed that organizations leveraging Centercode saw a 646% return on investment (ROI) from customer testing over three years.

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Product Design Process vs Google Design Sprint

Imaginary Cloud - Design

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. User-centered design is a discipline that focuses on the users and their needs, and many companies worldwide have started to develop their own approaches and methodologies to put this into practice.

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How to Become a B2B Product Manager

The Product HQ

These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. They need to be knowledgeable of the products their target customers may buy.

B2B 52