The Product HQ

JUNE 10, 2024

So product managers require many skills, including technical, marketing, customer feedback, data management, project management, and market evaluation skills. Due to the B2B product manager’s hectic job, it’s easy to forget that there is a world outside. Is the product customer-centric?

B2B 52

B2B Product Research User Testing Data Visualization 52

Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Gainsight

NOVEMBER 1, 2022

Over the past few years, SaaS’s purpose-built technologies and strategies have helped our industry withstand the ups and downs of the market. It was a hard decision to make because no CEO wants to hire people and then have to let them go due to his/her business decisions. B2B communities. Resilience gets you through.

Feedback Software 52

Feedback Software Customer Experience Technical Review User Testing 52

UX Planet

FEBRUARY 1, 2024

Here’s a generic template to get you started: Identifying UX User Personas for Enterprise Applications Special considerations for enterprise UX personas are crucial due to the unique context and demands of the business environment. This can range from onboarding new software to ongoing technical support.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

MARCH 24, 2024

Review generation user flow. For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. Review generation user flow Positive reviews help build social proof and make it easy to acquire new users. However, there’s a delicate science to requesting reviews.

Customer Feedback 90

Customer Feedback Data Visualization User Testing Analytic Tools 90

Mind the Product

JANUARY 30, 2019

Once you start thinking of users as “bad actors”, it makes you frame their intentions really negatively – and it makes you challenge the brand and design decisions you’re making to build for this [specific] case. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space.

Product Research 85

Product Research B2C Entertainment Technical Review 85

PMLesson's Ace the PM Interview

MAY 19, 2020

Even though the role is very versatile and one of the least standardized roles in tech companies, there are core sets of skills you can develop to be in a good position to become a strong Product Marketing Manager. Who would you want your brand ambassador to be? Creativity Product marketers are also expected to be creative.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

DemandMatrix

JUNE 21, 2018

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. Or does it make sense to start reviewing different ways by which you can understand more about your target audience’s behavior? As a B2B marketer (or tech marketer!), It all depends on how one interprets the data after all.

Data Visualization 40

Data Visualization Analytic Tools Technical Review Marketing 40

DemandMatrix

JUNE 21, 2018

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. Or does it make sense to start reviewing different ways by which you can understand more about your target audience’s behavior? As a B2B marketer (or tech marketer!), It all depends on how one interprets the data after all.

Data Visualization 40

Data Visualization Analytic Tools Technical Review Marketing 40

freshtrax

JULY 2, 2019

While selling your products directly to consumers from your website gives you full control over your brand and higher profit margins, it might be difficult to reach a large audience and generate sales, unless you already have strong brand awareness. Top Japanese B2C e-commerce marketplaces. Monthly site visits (as of June 2019).

User Testing 92

User Testing Research Software Reporting Tools B2C 92

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. trends, legislation, tech breakthroughs, etc.).

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

People-First Product Leadership

DECEMBER 4, 2023

Macro: Refers to the macro environment which encompasses the current state of technology, culture, economics, politics, and your industry. Do the points above apply to both B2B and B2C? Bring together your company strategy and goals onto one page for ease of review. Example: Objective: Increase brand awareness.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Userpilot

JULY 16, 2021

Your brand. tech support or after-sales services). They are the customers you should reach out to for reviews. More often than not, customers become detractors due to one of the two reasons: They aren’t getting the expected value from your product. She then visits their Facebook page to find lots of good reviews.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. This makes the product loved by our users ( check G2 reviews ). Let’s explore a few examples of incremental innovation in tech. Conclusion.

Feedback Software 89

Feedback Software Analytic Tools Research Software Product Research 89

Userpilot

JULY 26, 2021

In both B2B and B2C, buyers want to self-serve. In the beginning, software was expensive and purchase decisions were made by highly technical executives. There was a big focus on how the software would fit into the company’s existing tech stack. This is usually done through a free trial or freemium model. This was the CIO Era.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Revulytics

SEPTEMBER 18, 2019

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. But Netflix also ran qualitative interviews to look at brand perception and loyalty, and ultimately decided to roll out the email.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

The Product Guy

MAY 15, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . Within SaaS (especially B2B, B2C, and e-commerce companies), the onboarding process is usually unwieldy, and churn is always a potential risk. You’d only need one marketing channel to find your users.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. But the way we go about it has changed in the form of the technology that is being used today to drive a better experience and to help companies create a better experience.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. Almost all apps experienced significant change in their DAU due to COVID-19.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

The Product Guy

MARCH 2, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Product Hunt is a playground for brand awareness, credibility, and social proof among early adopters and tech enthusiasts. And as Rajiv shared with me, “Founders often launch too late.

Startups 126

Startups Feedback Software Onboarding KPIs Technical Review 126

The Product HQ

JULY 1, 2024

For the most part, B2B product managers work in the software, IT, and tech industries. According to the data, the higher salaries are not in global brands but in tech companies. Other factors that play a role are location and technical expertise. Furthermore, some companies have other job titles for the same job.

B2B 52

B2B Technical Advisors Reporting Tools Technical Review 52

Userzoom

MARCH 28, 2018

We now live in a world where one disgruntled customer can really screw-up and damage a brand, and so we need to be taken seriously. And the reason is because there is a realisation that actually, in the world we live in, it’s pretty much impossible to define your own brand identity. Your customers define your brand identity.

Customer Experience 50

Customer Experience User Experience User Testing Research Software 50

Intercom, Inc.

JULY 9, 2020

In many ways it offers him a unique perspective which he shares with us here – from his early days exploring search as a means to supporting his gaming tournament websites to spearheading the growth of an increasingly important tech discipline. And that’s resulted in more direct visits from people, but also in more brand searches.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Gainsight

AUGUST 22, 2019

For others, CS is taking on more revenue-related activities , like upsell and expansion, or marketing-related activities like advocacy —be it reviews, event speakers, advisory councils, success stories, and more. . B2B might work differently than B2C. Responsibilities will shift and so will KPIs.

Customer Experience 20

Customer Experience User Testing Customer Feedback Marketing 20

Userpilot

APRIL 29, 2021

If the person you are trying to attract has no connection with your brand, most will leave at the next best option. According to multiple user reviews, pricing packages for WalkMe range from $9000 to over $50,000 per year. This solution is more focused on the customer journey in B2C products. Source: Pendo. Key Features.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Lenny Rachitsky

DECEMBER 12, 2023

the podcast went from essentially nothing to a top 10 technology podcast in the U.S. with over 3,000 5-star reviews), and the YouTube channel is about to hit 50,000 subscribers. Welcome to this month’s ✨ free edition ✨ of Lenny ’ s Newsletter. To reflect a bit, this was a big year for me.

User Testing 95

User Testing B2C Product Research B2B 95

Userpilot

JULY 7, 2024

Respond.io – best customer communications software for B2C companies. Compliant communications : It's a lot easier to review, track, and approve communications from a unified platform. This consistency can help you create a recognizable brand identity. HubSpot – best customer relationship management software.

Customer Communications 83

Customer Communications Analytic Tools Feedback Software Reporting Tools 83

The Product Coalition

FEBRUARY 6, 2020

To meet these expectations, companies had to shift their marketing focus from creating brand awareness to managing customer relationships and life cycles. Brand awareness continues to be most often cited as a key purpose of digital marketing. Product recognition instead of brand awareness. Use mixed methods of segmentations.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Imaginary Cloud - Design

MARCH 31, 2022

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. The Interaction Design Foundation defines product design as “the process designers use to blend user needs with business goals to help brands make consistently successful products”. Technical assessment.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

Userpilot

MAY 20, 2024

their tech stack! These technologies position your product at the center of your growth strategy, focusing on delivering an exceptional user experience that drives customer acquisition , retention , and expansion. For example, you can use dashboards to present a managerial review of tasks completed, time spent, and deals closed.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

The Product Coalition

JULY 17, 2018

After reading a bunch of content from other app development professionals, journalists, tech bloggers and the like, we realized that there are many good companies out there, and that everyone has a different favorite. What they’re known for: As a technology consultancy firm, Hedgehog Lab develops for more than ‘just’ Android and iOS.

Research Software 60

Research Software Weak Development Team Development CTO Coach 60

Revulytics

DECEMBER 16, 2019

Review Article: The Intersection Between Digital Transformation and a Barbershop Quartet by Dave Cliffe. A good mix of attendees from B2B and B2C software technology companies. If you work in a software technology company, SaaStr is a conference that absolutely must be on your calendar. September 10, 2019. SaaStr Annual.

CTO Coach 76

CTO Coach Analytic Tools Research Software Technical Review 76

The Product Coalition

FEBRUARY 23, 2022

While the mainstream market is tempting, early adopters are usually an easier group to experiment on—they are willing to forgive more and risk more for the chance of getting an innovative advantage or just playing with new tech. In the B2C sector, charging by value metric is a fledgling concept and not every segment is used for it.

User Testing 132

User Testing Research Software Customer Experience Product Research 132