Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Lenny Rachitsky

DECEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Welcome to this month’s ✨ free edition ✨ of Lenny ’ s Newsletter.

User Testing 87

User Testing B2C Product Research B2B 87

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.”

Startups 120

Startups Feedback Software Onboarding KPIs Technical Review 120

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. It’s an acquisition channel.’

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

Userpilot

APRIL 7, 2023

Their overall satisfaction level with your product. The most critical features and functionalities of the product. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. How to collect early product feedback?

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Research Software 85

The Product HQ

JULY 1, 2024

Therefore, you are better off including all the filters before determining the exact B2B product manager salary average. According to the data, the higher salaries are not in global brands but in tech companies. It’s possible also to find startup jobs that pay well above the average B2B sales and product manager salary.

B2B 52

B2B Technical Advisors Reporting Tools Technical Review 52

Userpilot

OCTOBER 15, 2023

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization User Testing 97

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Behavioral data delves into how ideal users make purchasing decisions and interact with brands. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers.

Data Visualization 96

Data Visualization User Testing Customer Experience Customer Feedback 96

Innovatemap

JANUARY 26, 2022

For nearly half a dozen NYC tech companies we’ve refreshed their brand, redesigned their product, and helped them speak to their audiences. The city has a concentration of DTC and B2C startups and scale-ups with product needs. It’s experience that individual product hires won’t typically have.

B2C 52

B2C Vision Startups Research Software 52

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 85

Research Software Data Visualization Marketing Customer Experience 85

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 92

Feedback Software Analytic Tools B2B Embedded Analytics 92

The Product Coalition

FEBRUARY 11, 2023

Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve. Is there a demand for the product, or is the market oversaturated?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Intercom, Inc.

MAY 2, 2019

This is episode eight of Scale , a brand new podcast series on moving from startup to scale up. Bangaly discusses all of this and more on the podcast with Brian Kotlyar , our Director of Demand Generation. Listen to the full conversation above or check out some of Bangaly’s key takeaways below.

User Testing 184

User Testing Customer Experience B2C Customer Feedback 184

The Product HQ

JUNE 10, 2024

Competitors As for the competitors, the B2B product managers need to answer the following questions before proceeding with the product development process: Are your competitors offering the product you plan to create, or is it brand new? Is the product customer-centric? What are your product’s objectives?

B2B 52

B2B Product Research User Testing Data Visualization 52

The Product Coalition

AUGUST 6, 2023

Julian Dunn Julian Dunn, Head of Product at Airtime Rewards Tremis: Julian, what does Airtime Rewards do, and what do you do in your role as Head of Product? As Head of Product, I cover both B2C and B2B technologies. My past work experience includes working in eCommerce & health tech.

Research Software 138

Research Software Reporting Tools Product Research User Testing 138

Product Innovation Educators

MARCH 25, 2019

Which is why I spoke with one of the handfuls of people who large brands trust to announce their products at trade shows. I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. It’s usually marketing or an events manager. The CMO may also be included.

Presentation 72

Presentation Events User Testing User Friction 72

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7%

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

MAY 20, 2024

In-app surveys : With Userpilot, teams can collect user insights with the in-app surveys to inform their product-led growth strategy. You can customize different microsurvey templates such as Product-Market Fit , Customer Effort Score , and Customer Satisfaction Score , or build one from scratch. Source: HubSpot. Automation.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

NOVEMBER 9, 2021

Good examples of counter metrics include countering trial signup conversion rate with paid subscription conversion rate , Monthly Active Users with product feature usage, and Development velocity with the number of bugs found. B2B and B2C brands have different focal points when it comes to selecting North Star metrics.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Why should product managers focus on incremental innovation strategies? Achieve product-market fit faster… and keep it. Incremental innovation helps you achieve product-market fit quickly.

Feedback Software 93

Feedback Software Analytic Tools Research Software Product Research 93

Usersnap

FEBRUARY 14, 2023

Something important to know about go-to-market (GTM) strategy is that it is not a one-size-fits-all plan for every SaaS, micro-SaaS, eCommerce, or brick-and-mortar business. Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. E.g. our tool allows Product Managers to create in-app experiences that boost feature adoption such as tooltips and walkthroughs without coding. Take an email marketing tool.

Analytic Tools 96

Analytic Tools Software Review Customer Experience Data Visualization 96

The Product Coalition

MAY 24, 2018

Author of 3 books, Principal Product Manager at Amazon and founder of an association for helping children, Disha Chhabra is an example to us all. With a degree in electrical engineering, Ivy Wan is Head of Product at iMoney Group in Malaysia. Cindy Gottinger is the Head of Product Marketing, Admob & DoubleClick, China at Google.

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Userpilot

JUNE 27, 2022

For instance, a marketing message for a developer will not apply to a product manager. Developers are difficult to market to. Traditional B2B or B2C or B2B2C marketing won’t work on developers. Community: Your developer community is essential to the growth of your brand. Conclusion.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

JULY 16, 2021

A customer satisfaction survey is a questionnaire you can use to learn more about your customers’ perceptions about: Your product or services. Your brand. Product-Market Fit (PMF). More often than not, customers become detractors due to one of the two reasons: They aren’t getting the expected value from your product.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Revulytics

DECEMBER 16, 2019

Other attendees tend to be from marketing, design, and engineering. A good mix of attendees from B2B and B2C software technology companies. Organized by Product School, these events only started in 2018 with San Francisco and quickly gained momentum in the community to expand to four additional U.S.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Userpilot

DECEMBER 21, 2022

B2C apps tend to have a higher DAU/MAU ratio than B2B apps. moment, i.e., to realize your product’s expected value. Create Microsurveys to Collect Customer Feedback And Improve Your Product. Userpilot lets you create different microsurveys to collect user sentiment, such as NPS, CSAT, CES, product-market fit, etc.

Analytic Tools 91

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 91

Intercom, Inc.

JANUARY 25, 2023

The first solution I built was a bootstrap company with my best friend from high school, and what we built back then was brand experience. It was an amazing journey to build a marketing automation-type solution and a company. Usability and time to value are becoming critical to chief product officers because guess what?

Analytic Tools 118

Analytic Tools Customer Experience User Testing B2B 118

Amplitude

DECEMBER 6, 2020

They commit to your solution—by signing up, registering, adding items to a cart/list, or actually making a purchase: The purchase step includes the product selection and the overall conversion process. If your product marketing strategy and cohort engagement is successful, you’ll officially acquire this customer. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Brian Balfour

JULY 5, 2017

In the introduction to this series I made the point that Product Market Fit isn't the only thing that matters. It is actually only one of four fits needed to grow a product to $100M+ in a venture-backed time frame. Why we should be thinking about it as Market Product Fit. I’ve been in both situations.

User Testing 76

User Testing Customer Experience Product Research Startups 76

Userpilot

JANUARY 25, 2021

Now, the templates above look amazing and work great for a B2C music app. One important consideration when deciding what your user persona will look like for a specific product/project is Pareto’s Principle. These are the users who understand your product and are willing to open their wallets to use it. Favorite Brands.

Analytic Tools 54

Analytic Tools Research Software User Testing Customer Experience 54

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. product, marketing, engineering, data science, design, content, and finance. The quality and experience with that supply will reflect directly on your brand, not theirs. The main benefit is generally brand-building. Cost : Medium. Examples : Lyft: [link].

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Userpilot

MARCH 6, 2020

Every day we work with over 350 brands on 30+ markets including Procter&Gamble, Unilever, Beiersdorf, Tesco, Starcom, Mindshare, Mediacom or Saatchi&Saatchi and many others. I am responsible for the Product Roadmap and I execute it in cooperation with all development teams. Then I went freelance.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

The Product HQ

FEBRUARY 6, 2023

Since the MVP is not perfect, expect users to report the presence of bugs when navigating the product. While bugs are inevitable, you don’t want to damage your brand by releasing a product your users perceive as faulty, even if it’s an MVP. These team activities run independently.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52