The Product Guy

JULY 18, 2019

Doing so will help you better support your team, but also identify and improve on the skills and areas you personally excel, helping you choose the right career path, strengthen your reputation, and building your brand and narrative. My career began atypically. Hence, I am best suited as a Product Owner.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

Product Talk

DECEMBER 7, 2022

Whether you are brand new to conducting customer interviews or have conducted hundreds of customer interviews, this guide will cover everything you need to know including: What are customer interviews? In B2C contexts, you can almost always spend less money on an incentive with more perceived value than cash. Tweet This.

User Testing 238

User Testing Reporting Tools Customer Experience User Friction 238

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Product Hunt is a playground for brand awareness, credibility, and social proof among early adopters and tech enthusiasts. And as Rajiv shared with me, “Founders often launch too late.

Startups 131

Startups Feedback Software Onboarding KPIs Customer Experience 131

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 90

B2B User Testing Research Software Analytic Tools 90

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. And at the beginning of the COVID lockdowns, a lot of different industries, a lot of different brands saw huge boons inside of their apps.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Lenny Rachitsky

DECEMBER 12, 2023

Welcome to this month’s ✨ free edition ✨ of Lenny ’ s Newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career.

User Testing 113

User Testing B2C Product Research B2B 113

The Product Coalition

MAY 24, 2023

If we look at the best explainer video examples, we see what makes them stand out: the product advertised is positioned as a tool for solving specific problems. One of the videos made at Alconost using this logic was about Interacty, a platform for creating branded games and other interactive content that helps in marketing.

Customer Experience 115

Customer Experience User Testing Advertising Customer Feedback 115

The Product Coalition

DECEMBER 15, 2020

Therefore, we decided to share our experience on how to create a product card in a B2C mobile app so that it leaves no doubts among users. Descriptive product name The name should reflect more than the product category and brand. It usually includes the category (shirt, watch, drill), brand, model, main features.

Feedback Software 126

Feedback Software Technical Review User Testing Customer Feedback 126

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. The only exception is some B2C work with financial services and insurance companies. You tend to be able to sell slightly more easily, and it definitely helps in a sales position when you’re working for a well-recognized brand like a LinkedIn. Dan: Absolutely.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Intercom, Inc.

NOVEMBER 11, 2021

They’re most famous for writing The Elements of User Onboarding and for breaking down, step by step, how some of the world’s most popular brands handle their onboarding experiences at UserOnboard. Liam: You’ve launched a brand new podcast called Value Paths. This isn’t the first we’ve heard from Samuel.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). How can you position your sales team so that they are more like consultants that are hot sellers?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Difference between B2C and B2B customer experience. B2B businesses typically have longer and more complex buying processes than B2C.

Customer Experience 84

Customer Experience B2B User Testing Customer Feedback 84

Innovatemap

JULY 8, 2021

With the increasing demand for streamlined B2C communication that limits face-to-face interaction, many tech companies have paved avenues for success. We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company. Enter Innovatemap.

Naming 52

Naming Branding B2C User Testing 52

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. How brands use concept testing: Todoist conducted 30-minute interviews with users to validate a new feature. Get feedback on different messaging and ads to find which resonates.

User Testing 84

User Testing Feedback Software Product Research Analytic Tools 84

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Behavioral data delves into how ideal users make purchasing decisions and interact with brands. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers.

Data Visualization 88

Data Visualization User Testing Customer Experience Customer Feedback 88

Userpilot

MARCH 28, 2022

Content marketing involves creating and distributing engaging content to drive product/brand awareness, solve customer pain points, and eventually, generate demand. This is one of the easiest ways to get people to know and trust your brand, which in turn increases their chances of picking you over competing products. Source: SEMrush.

Product Marketing 83

Product Marketing Marketing Research Software Feedback Software 83

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

The Product Coalition

FEBRUARY 23, 2022

It affects how the customer perceives your product and brand, influencing how much revenue potential you can tap into. In the B2C sector, charging by value metric is a fledgling concept and not every segment is used for it. patents, brand) human (i.e. Sooner or later, you’ll also discover your positioning.

User Testing 125

User Testing Research Software Customer Experience Product Research 125

Userpilot

APRIL 7, 2023

B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Their overall satisfaction level with your product.

Data Visualization 77

Data Visualization Analytic Tools Feedback Software Research Software 77

The Product Guy

JULY 12, 2018

One thing you hear might give you an insight on building the next great improvement to your product, or “even something brand new.” What’s the hardest part about being (their position)? If you’re a B2C product, go to a coffee shop and ask people to try out the product and see their actions and reactions.

Customer Feedback 103

Customer Feedback User Testing Product Management Product Manager 103

Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is the difference between B2B and B2C marketing automation? If they had a positive experience using the product, they’re more likely to sign up. What is B2B marketing automation?

Feedback Software 85

Feedback Software Analytic Tools B2B Embedded Analytics 85

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. When there are no new developments occupying the majority of your time?

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

The Product Coalition

AUGUST 6, 2023

As Head of Product, I cover both B2C and B2B technologies. Valeria: Mercatus provides e-commerce solutions and empowers regional grocers to compete with national brands. Julian Dunn Julian Dunn, Head of Product at Airtime Rewards Tremis: Julian, what does Airtime Rewards do, and what do you do in your role as Head of Product?

Research Software 134

Research Software Reporting Tools Product Research User Testing 134

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. This transcends across B2B and B2C.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Userpilot

NOVEMBER 20, 2022

You can also find distinct differences in ACV between B2B and B2C companies. An RJMetrics study revealed that the average B2B user has an ACV of $1,080, which is more than 10 times that of a B2C customer – $100. Provide personalized in-app flows to create a positive customer experience.

Feedback Software 89

Feedback Software Onboarding KPIs Customer Experience Customer Feedback 89

Intercom, Inc.

JANUARY 20, 2022

” “The two-way vulnerability and the transparency led to a symbiotic positivity and better ways of working” The piece I was happy with was that we actually got the sharp end of the stick handed back to us from the team, which was really valuable. And whether you like it or not, that becomes a part of your brand.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

The Product Coalition

FEBRUARY 6, 2020

User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels. To meet these expectations, companies had to shift their marketing focus from creating brand awareness to managing customer relationships and life cycles.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

The Product HQ

JULY 1, 2024

Average B2B Product Manager Salary The B2B product manager position is a full-time role that involves developing and managing one or multiple products. According to the data, the higher salaries are not in global brands but in tech companies. On top of that, according to Comparably, B2B product managers earn the most in Salt Lake City.

B2B 52

B2B Technical Advisors Reporting Tools Product Management 52

Userpilot

JUNE 11, 2024

On the other hand, customer journey maps visualize the end-to-end experience of a customer across various brand touchpoints. However, a touchpoint in a customer journey map means every moment a customer interacts with or becomes aware of your brand — e.g., advertisements, customer support, or at checkout. Definitions.

User Testing 85

User Testing Customer Experience Customer Feedback Data Visualization 85

Userpilot

MARCH 24, 2024

Reduce churn : Users are far more likely to stick around when they have a positive, frictionless experience with your product. For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. This approach to review generation ensures you stay in control of your brand image.

Customer Feedback 87

Customer Feedback Data Visualization User Testing Analytic Tools 87

Userpilot

MARCH 6, 2020

Carlotta Basile – Associate Product Manager at Bruel & Kjaer UK Ltd – company offering acquisition and vibration software, transducers, ear simulators, sound level meters, measurement exciters, noise mapping, and positioning systems. How did you end up becoming a product manager/ product owner? Then I went freelance.

Research Software 130

Research Software Analytic Tools Feedback Software Reporting Tools 130

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

The Product Coalition

MAY 24, 2018

Petra Gross has held many product leading positions and has been a speaker at WomeninProduct. With 5 years experience in delivering B2B and B2C products, Katherine Barrett is also a fantastic speaker: she will be on the stage of Product Management Festival in Singapore talking about the tedious task of removing product features.

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Usersnap

JULY 15, 2020

According to Entrepreneur , great customer support strengthens your company’s brand, opens doors for partnerships, and increases retention — which is 5 times more profitable than acquisition. Accomplishing this requires special attention from the first brand impression all the way through purchase and usage.

User Testing 52

User Testing Customer Experience Customer Feedback Feedback Software 52