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How Asana builds b2b product loyalty through design

Mixpanel

We approach research initiatives with: Business-minded, strategic thinking Empathy and curiosity Rigor and experimentation. This framework allows the research function to serve stakeholders with clarity, while delivering business value. And, we are: Generous collaborators Storytellers and clear communicators.

B2B 52
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How Asana builds b2b product loyalty through design

Mixpanel

We approach research initiatives with: Business-minded, strategic thinking Empathy and curiosity Rigor and experimentation. This framework allows the research function to serve stakeholders with clarity, while delivering business value. And, we are: Generous collaborators Storytellers and clear communicators.

B2B 52
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How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

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Product Design Process vs Google Design Sprint

Imaginary Cloud - Design

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. The Product Design Process focuses on thorough user and market research before building a product, and the Google Design Sprint is a fast, 5-day intense method to accelerate decision making.