The Product Guy

JULY 18, 2019

Identifying user needs, or customer needs in the B2C environment, is currently a weakness of mine and a skill that is a hallmark of both B2B and B2C product managers. I found, coming from an agency project management background, my strengths lie in prioritization and advocating for the client and user on a scrum team.

Weak Development Team 344

Weak Development Team B2C Customer Experience Advertising 344

Userpilot

OCTOBER 19, 2024

11 Retently for both B2C and B2B companies with predictive survey analytics Retently survey builder. Retently is a survey platform designed for both B2B and B2C businesses (SaaS, ecommerce, agencies, insurance, etc.). A free plan with limited features is available, and a free trial to explore premium features before committing. #11

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

The Product Guy

AUGUST 13, 2020

B2B type of business will focus on different KPIs than B2C type of business. When it comes to measure the success of the product or even product managers, service companies have different criteria from product company.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Mind the Product

APRIL 19, 2023

As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. In Pendo’s PLG Teardown web series, the panel of experts take a deep dive into how the app Duolingo has scaled growth so well and why it continues to delight users. Here's what they learned.

B2B 203

B2B Strategy B2C Product launches 203

The Product Guy

JUNE 18, 2020

Marvin Mathew is a New York based Product Manager with experiences across B2B & B2C–FinTech, SaaS and HealthTech. We should all aim to make decisions that make sense for the customer, business and goals. About Marvin Mathew. He is a Product Manager at Mastercard. .

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Product Innovation Educators

MARCH 14, 2022

Many of the techniques from B2C don’t work in B2B at all. [18:41] Many of the techniques from B2C don’t work in B2B at all. [18:41] That’s the opposite of transparency and creates a lot of problems in defending your value. 18:41] What are the factors involved in pricing?

B2B 257

B2B B2C Customer Experience Data Visualization 257

Product Innovation Educators

JANUARY 17, 2022

We sell B2C and currently offer the app for a range of property and casualty (P&C) insurance. [7:33] We sell B2C and currently offer the app for a range of property and casualty (P&C) insurance. [7:33] We’ve built an app where people can buy and manage their coverage and make claims.

Feedback Software 260

Feedback Software Data Visualization Customer Feedback Customer Experience 260

Product Innovation Educators

DECEMBER 12, 2021

Even for B2C software, when we buy products, we’re investing in a company and a vision. Even for B2C software, when we buy products, we’re investing in a company and a vision. See if you can redesign the product to make it easier for them. [20:16] 20:16] What are your suggestions for structuring and using roadmaps?

Customer Experience 241

Customer Experience B2C Customer Feedback Data Visualization 241

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Customer acquisition. How do people discover your brand? What does the buying journey look like?

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

The Product Guy

FEBRUARY 3, 2019

In my new PM role at a large B2C, I felt lost. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. But that was my old job in edtech.

User Testing 311

User Testing Product Management Product Manager Customer Feedback 311

Product Talk

AUGUST 21, 2024

If you work on a B2C product , your customers are the people who buy and use your product. When continuous interviewing: Your customer is whoever uses your product or service or is making the purchase decision. Your outcome will determine who you’ll want to talk to. Tweet This Let’s look at a few common scenarios.

User Friction 279

User Friction Customer Experience User Testing Product Research 279

The Product Guy

APRIL 23, 2019

She works to bring ideas to life by building innovative products in the B2B2C and B2C world that positively influence people’s behavior on a societal scale. Once we have solved the first set of needs, we do not just stop there: this process is repeated at every stage of the product. Make It Right! About Surbhi Gupta.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Product Management University

MAY 24, 2021

This is where B2B and B2C product management completely diverge. As you’re considering new products and enhancements to existing products, the first value test should always be quantifiable impact on the job performance of the users, and the subsequent value to their organization. Tier 2: Department Value.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Lenny Rachitsky

JANUARY 16, 2024

Figma -> FigJam) Hitting more expensive tiers Raising prices Reactivation ARR Reactivated logos Reactivated users Churned ARR Churned logos Contraction ARR Reduced seats/usage Downgrading tiers Stopped using additional products B2C/consumer equations Consumer businesses make a software product for individual consumers. Faire, Pachama).

User Testing 140

User Testing B2C Outbound Feedback Software 140

UX Planet

MARCH 6, 2025

No matter whether youre designing B2C or B2B products, management will likely have one of the following priorities: Increase revenue, Decrease costs, Increase new business (i.e., streamline conversion in a new product), Increase existing business (i.e, improve retention in existing product), Increase shareholder value.

User Testing 99

User Testing Customer Feedback Customer Experience Management 99

Product Innovation Educators

AUGUST 14, 2023

Do you have a combination of B2B people, B2C people, and marketplace people? When I read that article, I was working at a company delivering a B2C product. ” There’s certainly demographic diversity, but there’s also just diversity of thought and diversity of experience.

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Product Talk

MAY 13, 2020

For another example, let’s imagine a product team working on a B2C subscription product. That new or different human behavior becomes the product outcome that focuses the work of a product team. The executives’ desired business outcome is “Reduce churn/Increase retention.”

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Intercom, Inc.

NOVEMBER 4, 2020

According to the Harvard Business Review , for a B2C business, the cost of a self-service transaction can be measured in pennies, while the average cost of a live service interaction (phone, email or web chat) totals more than $7. Today’s customers overwhelmingly prefer self-service.

Customer Experience 228

Customer Experience Technical Review Data Visualization Outbound 228

Product Talk

DECEMBER 7, 2022

In B2C contexts, you can almost always spend less money on an incentive with more perceived value than cash. This means that the incentives you offer in a B2C context likely won’t work in a B2B context. I recommend you try recruiting without an incentive and only use one if it’s needed.

User Testing 249

User Testing Reporting Tools Customer Experience User Friction 249

Product Talk

MARCH 2, 2022

In a B2C world, the incentive is usually cash or a gift card. It does require having at least an initial understanding of those pain points. So earlier in the process when you don’t know that, you might need to offer an incentive. In a B2B world, that is rarely going to work.

User Friction 294

User Friction Customer Experience User Testing Product Research 294

Product Talk

FEBRUARY 2, 2022

During Ellen’s eight years at Orion Labs, she’s seen a lot of change, both in terms of the company’s evolution from B2C to B2B as well as in her own understanding and adoption of continuous discovery practices. A utility worker uses the Orion app on his phone to communicate with his colleagues.

Product Research 286

Product Research User Testing Engineering Testing 286

Intercom, Inc.

AUGUST 13, 2019

B2C companies can get their ROAR up to 10-20%, since many of their questions are far more transactional in nature and thus are more easily resolved by automation. While a 4% ROAR might sound low, it’s actually a pretty huge number for us, as you might guess from those annual cost savings.

Data Visualization 279

Data Visualization Customer Experience User Testing Customer Feedback 279

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Candidates short profile Artem has 9 years of experience in product management and product marketing, specializing in B2C web and mobile applications. PMs who understand ad experience – how to run it to make it effective. Who would be a BAD fit for this job?

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Intercom, Inc.

AUGUST 20, 2020

. “One of the most important and effective approaches is to try to decorate the feed and the lives of the consumers instead of interrupt it” Dee: You have so much experience, Alex, of working with B2C brands. You’re an ambassador for Dropbox among many, many other things.

Research Software 243

Research Software Technology Telecommunications User Testing 243

The Product Coalition

DECEMBER 12, 2022

Understand their pain-points Most times what customers want is to Take less time to do something Spend less money to achieve something Make more money by doing something In the case of B2C could gain more knowledge or be rewarded. The pain-point they have typically translates to one of those things mentioned above.

User Friction 167

User Friction Feedback Software User Testing Customer Feedback 167

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Finally, B2C products often see more signups than B2B products, thanks to a broader target market. And as Rajiv shared with me, “Founders often launch too late. Another prominent example is Air.

Startups 130

Startups Feedback Software Onboarding KPIs Customer Experience 130

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. They were hoping to get a general sense of whether they had more consumer or business users. In order to gather more data, one of Ellen’s coworkers set up a quick survey question pop-up in the mobile app.

Product Research 312

Product Research Feedback Software Analytic Tools User Testing 312

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. We’ll dig into the tools in a moment, but first, let’s get to know David and Trevor.

Data Visualization 294

Data Visualization Analytic Tools Research Software Product Research 294

Product Talk

FEBRUARY 28, 2024

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. Meet the Continuous Discovery Champion, Kelsey Terry, Former Director of Product at Going Meet the continuous discovery champion, Kelsey Terry, former Director of Product at Going.

Product Research 294

Product Research Onboarding KPIs Feedback Software User Testing 294

UX Planet

MARCH 15, 2025

My experience was quite varied, so I played around with lots of different combinations (and validated them with my peers) and ultimately landed on these bolded/starred options as a starting point for my firstsprint: Industry Creative eCommerce Fintech Gaming Government Healthcare* Non-profit Productivity Social media Company Size Preferences based (..)

Research Software 59

Research Software Marketing User Testing Weak Development Team 59

Lenny Rachitsky

JULY 30, 2024

He led pricing strategy while at Uber (B2C) and then at Templafy (B2B SaaS), and has advised more than 20 fast-growing tech startups (seed to Series D) on monetization strategy, creating better packaging, cutting back on discounts, and building stronger ROI and business cases.

Artificial Inteligence 145

Artificial Inteligence Technical Review Customer Feedback Feedback Software 145

The Product Coalition

FEBRUARY 4, 2024

If you are in B2C it’s usually different personas. If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). The description of the profile is important because you want to create a common understanding of what you mean.

Framework 148

Framework Reporting Tools Definition B2C 148

The Product Coalition

DECEMBER 10, 2023

Not satisfied at all Not satisfied Somewhat satisfied Satisfied Very satisfied Extremely satisfied Survey Sample Size and Conditions: B2B: 120–180 clients B2C: Around 600 for a single product; 1200 for a portfolio Survey Duration: Approximately 20 minutes, with participant compensation recommended.

User Testing 148

User Testing Product Research Customer Experience Customer Feedback 148

Userpilot

SEPTEMBER 15, 2024

Other tools, catering to B2C or e-commerce businesses, allow you to segment only individual users. Pendo, the only other DAP that offers autocapture, doesn’t provide pricing information on their websites, but it’s a well-known fact that it’s an expensive tool.

Data Visualization 111

Data Visualization Customer Experience Customer Feedback Analytic Tools 111

Userpilot

MARCH 30, 2025

For B2C, TikTok and Instagram creators often drive the most impact. This is why app marketers do influencer marketing all the time, and heres how you can do it: Identify the right influencers. For B2B apps, LinkedIn influencers and YouTube thought leaders might work best. Offer commission-based incentives.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66