Mind the Product

JUNE 28, 2018

In a successful B2C product, you have (hopefully) millions of customers. Often in B2C, there isn’t a large direct sales team. If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, then you should keep these differences in mind. Customer Insights.

B2C 150

B2C B2B User Testing Feedback Software 150

The Product Coalition

MARCH 6, 2019

Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base. B2C products on the other hand do not require dedicated hand-holding.

B2C 60

B2C B2B Customer Experience Enterprise 60

Izenda

JUNE 25, 2020

In B2C organizations, product managers can use an internal BI tool to collect, visualize, and analyze their most valuable resource – customer data. In turn, B2C companies can focus on creating a better user experience. B2C companies tend to have more customers than B2B. Customer Data. Sales Data.

Data Visualization 75

Data Visualization B2C Analytic Tools B2B 75

Amplitude

OCTOBER 8, 2024

Learn about product management KPIs that help you track financial performance, user growth, customer engagement, and customer satisfaction.

B2C 52

B2C B2B Product Management Product Manager 52

NextBigWhat

MAY 20, 2019

Well, the biggest thing funding can do to a B2C startup is not just hiring talent or spending on customer acquisition, but on managing support. Let’s just accept that customers… The post The biggest thing funding does to a B2C startup appeared first on NextBigWhat.

B2C 75

B2C Startups Management Management 75

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.

B2C 85

B2C Onboarding KPIs Analytic Tools B2B 85

The Product Coalition

APRIL 4, 2019

When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? An app created for B2E interaction will barely have anything common to serve the purpose of B2C interaction. How this consolidation will help — A).

B2C 67

B2C B2B User Testing Data Visualization 67

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. In a B2C product?—?conversion If you fail?—?you

B2C 60

B2C B2B Feedback Software User Testing 60

Alchemer Mobile

OCTOBER 18, 2024

B2C vs. B2B, customers vs. employees, disparate industries, you name it – when and how people respond to a survey very much depends on who they are and the context in which they’re receiving it. One reason: survey response patterns vary by audience. Therefore, the first rule of survey timing is to know your audience.

Product Research 167

Product Research Customer Experience User Testing Feedback Software 167

The Product Coalition

FEBRUARY 20, 2019

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. The best-known, unicorn B2C companies?—?Facebook, This isn’t true.

B2C 60

B2C User Testing B2B Product Research 60

The Product Coalition

JULY 17, 2018

Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team. In B2B, you operate on a dramatically different order of magnitude of customer numbers. An enterprise sales team spends all day talking to customers?—?they

B2C 60

B2C B2B User Testing Feedback Software 60

Product Talk

JULY 20, 2022

I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Spoiler alert: I don’t actually believe that B2B and B2C are all that different, especially when it comes to discovery. It’s funny—in our industry, we tend to think about B2B as radically different from B2C. Tweet This.

User Testing 253

User Testing Customer Feedback Customer Experience B2C 253

AB Tasty

SEPTEMBER 6, 2019

This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers, but appealing to the modern consumer has become increasingly difficult. Having a data-driven.

B2C 45

B2C Strategy Article 45

Intercom, Inc.

DECEMBER 11, 2018

The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. This enables our support team to tackle higher priority issues like answering questions from potential customers who are ready to buy.

B2C 126

B2C Customer Experience User Testing Product Research 126

Product Talk

NOVEMBER 6, 2024

Example 1: A B2C tax software platform One company Teeba interviewed with was a B2C tax software platform. The revenue formula, business outcomes, and product outcomes Teeba mapped out for a B2C tax software platform. A Closer Look at Teeba’s Process for Defining Outcomes What exactly did Teeba do?

Product Research 167

Product Research Research Software Feedback Software User Testing 167

Mind the Product

APRIL 19, 2023

As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. In Pendo’s PLG Teardown web series, the panel of experts take a deep dive into how the app Duolingo has scaled growth so well and why it continues to delight users. Here's what they learned.

B2B 192

B2B Strategy B2C Product launches 192

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Product Talk

OCTOBER 16, 2024

Our case studies cover B2B scenarios, B2C scenarios, even complex B2B2B2C scenarios. It includes 12 real-world case studies where teams share in detail how they automated their recruiting process using one of these strategies. We include web and mobile scenarios.

Product Research 215

Product Research User Testing Customer Feedback Customer Experience 215

Userpilot

APRIL 30, 2024

Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency. Oracle ERP provides advanced financial and supply chain optimization, and human resources management for large enterprises in both B2B and B2C sectors. Userpilot ’s integrations.

Analytic Tools 78

Analytic Tools Feedback Software Data Visualization Reporting Tools 78

Lenny Rachitsky

JANUARY 16, 2024

Figma -> FigJam) Hitting more expensive tiers Raising prices Reactivation ARR Reactivated logos Reactivated users Churned ARR Churned logos Contraction ARR Reduced seats/usage Downgrading tiers Stopped using additional products B2C/consumer equations Consumer businesses make a software product for individual consumers. Faire, Pachama).

User Testing 122

User Testing B2C Outbound Feedback Software 122

Daniel Elizalde IoT Blog

MAY 8, 2024

That is correct in principle, but unfortunately, it’s a very B2C view of the PM profession. In B2C, you have a large number of customers who contribute a tiny portion of […] As Product Managers, we like to think that our product will succeed if we listen to our users and build features to address the pain of a large market.

B2C 62

B2C B2B Marketing Product Management 62

The Product Coalition

NOVEMBER 14, 2023

We’re a non-profit, but design and technology-wise we operate more with a B2C mindset because our founder comes from the B2C world (he created Shopzilla, which he later sold to become TikTok). I can usually immediately tell if they have an eye for B2C design that matches what I’m looking for. Here’s what I look for: 1.

User Testing 125

User Testing Startups B2C Product Research 125

TSIA

JANUARY 4, 2018

Here’s a look at what the world of B2B (business-to-business) can learn about improving customer survey response rates from B2C (business-to-consumer) companies.

Customer Satisfaction 40

Customer Satisfaction B2C B2B Customer Experience 40

Product Talk

AUGUST 21, 2024

If you work on a B2C product , your customers are the people who buy and use your product. When continuous interviewing: Your customer is whoever uses your product or service or is making the purchase decision. Your outcome will determine who you’ll want to talk to. Tweet This Let’s look at a few common scenarios.

User Friction 257

User Friction Customer Experience User Testing Product Research 257

The Product Coalition

OCTOBER 26, 2021

producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B. The short lifetime of the product would have killed the B2C market. I have helped them to do it. Also according to our customers.

Research Software 157

Research Software User Testing Feedback Software B2C 157

Mind the Product

DECEMBER 15, 2021

Continuing our look at how to be successful in B2B product management, we speak to senior product people to learn what they love about product management in a business-to-business environment, how it differs from B2C, their biggest challenges, and their advice for other B2B product people. [.]

B2B 154

B2B B2C Product Management Product Manager 154

Haines-Group

JANUARY 26, 2024

and its B2C counterpart at 5.7%. In the quartile of products that have the lowest churn rates the average is about 3% for both B2B and B2C, which means the best of the best have churn rates even lower than that. Meanwhile, products in the highest churning quartile suffer rates of 7.2% for B2B products and 9.7% That’s a lot of bleeding.

Data Visualization 78

Data Visualization Research Software User Testing Feedback Software 78

Userpilot

MAY 20, 2024

B2B loyalty programs focus on long-term partnerships with personalized services, while B2C programs target individual consumers with general rewards and immediate purchases. What is the difference between B2B and B2C loyalty programs? B2C programs typically offer discounts, freebies, or special deals on products.

Feedback Software 73

Feedback Software Analytic Tools B2B Research Software 73

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Coalition

FEBRUARY 3, 2022

The same approach with a few alterations can be replicated for B2C SaaS products as well. In case of B2C customers it could be a usage related cohort, that is, MAU/ DAU. For B2C, one can send out targeted questions with some personalized incentives to the customers. Revenue Cohort: $10M+, $1M?—?$10M, 10M, $500k?—?$1M…$10k?—?$100k

Data Visualization 158

Data Visualization Customer Feedback User Testing Analytic Tools 158

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Product Management Unpacked

JULY 11, 2019

When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.

Education 217

Education Automotive B2C Product Management 217

Lenny Rachitsky

JANUARY 9, 2024

For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Change your target audience/ICP You may have the perfect solution to a different person’s problem.

B2C 99

B2C Customer Experience User Friction User Testing 99

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

NextBigWhat

OCTOBER 14, 2024

Gaurav’s journey from B2C to B2B / Enterprise ​2. Verloop.io is leveraged by unicorns and Fortune 500 companies across India, SEA, MENA and the USA to deliver exceptional customer engagement at scale. In this episode, Gaurav and I talk about: 1. How ICPs are evolving in the GenAI era.

B2C 52

B2C Enterprise B2B Data Visualization 52

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. Especially if you’re B2C.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Customer acquisition. How do people discover your brand? What does the buying journey look like?

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264