Product Innovation Educators

JUNE 12, 2023

She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company. Typically, there are two big phases in bringing a product from vision to launch: planning and execution. To help us, Neha Bansal is with us.

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User Testing Customer Feedback Customer Experience Product Manager 253

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Portfolio Vision Portfolio CEO, the first and most important thing you’re going to do, just like the CEO of a company, is establish a “north star” vision for the portfolio. Feeling good?

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Product Manager Product Management White Paper Vision 246

Lenny Rachitsky

NOVEMBER 24, 2024

No one knows your vision and product as deeply as you do. Salespeople can’t replicate the passion, vision, and insights you can offer. Use that knowledge to connect with potential customers.

User Testing 122

User Testing Product Research Customer Feedback User Friction 122

svpg

JULY 15, 2016

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision. Product Vision. Strong technology people are drawn to an inspiring vision; they want to work on something meaningful.

Vision 101

Vision Strategy User Testing White Paper 101

Product Management University

SEPTEMBER 21, 2018

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

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Vision Magazine B2B Blog 113

freshtrax

APRIL 18, 2024

At our recent event, SF Pitch Night 2024, Taylor Marcus and Gustavo Trigos were guest speakers on the discussion panel, “Building Tomorrow: A Global Vision for Change” moderated by HULT International Business School ‘s very own Paula Cevallos. Having a vision and a drive to push your idea forward. What is Innovation?

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Vision ChatGPT Healthcare B2B 104

Arkenea

FEBRUARY 23, 2025

But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? However, I don’t necessarily agree with the idea that its user feedback “versus” the founder’s vision.

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User Testing Feedback Software Research Software Customer Feedback 98

The Product Guy

NOVEMBER 9, 2017

Themes are critical building blocks for your product’s strategy, each Theme is usually a statement describing an idea that is critical to the vision of your product. Themes typically describes abstract ideas or concepts critical to your product vision. Alex is a product manager with years of experience in B2B Digital Marketing space.

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Framework Agile User Testing Research Software 345

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. In both cases, there should be a proper high-level product vision and a product roadmap. For example.

Feedback Software 145

Feedback Software Analytic Tools Onboarding KPIs B2B 145

Product Management University

FEBRUARY 27, 2017

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. The narrative for your product vision and strategic portfolio roadmap should be customer-centric, not product-centric. It’s simple!

Vision 100

Vision Workshop B2B Roadmap 100

Lenny Rachitsky

NOVEMBER 21, 2024

Listen now on Apple , Spotify , and YouTube.

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Feedback Software User Testing Demo Engineering 113

The Product Guy

JULY 18, 2019

As my expertise grew, so did my exposure to the breadth of responsibilities expected of product management, such as marketing, strategy, and product vision, which culminated in my next role as an enterprise Product Owner at American Express. Hence, I am best suited as a Product Owner.

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Weak Development Team B2C Customer Experience Advertising 344

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space.

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Enterprise Customer Feedback Data Visualization User Testing 168

Product Innovation Educators

AUGUST 14, 2023

 He is also the co-author of Build What Matters: Delivering Key Outcomes with Vision-Led Product Management. A lot of companies have a mission statement that they think is a strategy or vision. The vision is where you intend to be in several years. A lot of work that goes into a vision. It provided a lot of clarity.

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Lenny Rachitsky

NOVEMBER 17, 2024

This openness encouraged deeper discussions within the team and helped clarify the project’s direction, ultimately aligning everyone on the vision. Listen now on Apple , Spotify , and YouTube. Raaz’s willingness to say “I don’t understand” led to a crucial pivot for Wiz.

Startups 98

Startups Feedback Software Product Strategy User Testing 98

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

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B2B Research Software Feedback Software Customer Experience 97

Lenny Rachitsky

OCTOBER 6, 2024

Brought to you by: • Pendo —The only all-in-one product experience platform for any type of application • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Vanta —Automate compliance. Once you have a solid vision, share it with your team.

Vision 122

Vision Strategy Leadership Presentation 122

Intercom, Inc.

FEBRUARY 6, 2020

“The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. When Eren Bali founded Udemy in 2010, he had a vision for what the marketplace would be: a place where anyone could teach and learn anything.

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Feedback Software Analytic Tools Research Software Data Visualization 243

Product Management University

SEPTEMBER 18, 2018

Creating your product vision can be difficult when you focus too much on the product. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. Creating Your Product Vision. Creating Your Portfolio Vision.

Vision 100

Vision Customer Experience Customer Feedback B2B 100

Lenny Rachitsky

OCTOBER 17, 2024

Transparency about your motivations helps others understand your vision and aligns them with your goals, making them more likely to support your initiatives. She previously spent 11 years at LiveRamp, where she was the President and Head of Product and Platforms leading product development and go-to-market operations and strategy.

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Feedback Software User Testing Customer Feedback Customer Experience 73

Product Innovation Educators

DECEMBER 12, 2021

Especially for B2B software, roadmaps are a critical part of communicating with customers. Even for B2C software, when we buy products, we’re investing in a company and a vision. Especially for B2B software, roadmaps are a critical part of communicating with customers. We’re buying the roadmap.

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Customer Experience B2C Customer Feedback Data Visualization 241

Product Management University

JUNE 6, 2018

The B2B Product Manager Magazine May 2018 is now available. The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. The post The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem appeared first on Proficientz. Problems aren’t the headline.

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Vision Magazine B2B Blog 100

The Product Coalition

OCTOBER 12, 2020

Two weeks later, we started to have concerns over our product and vision. This article is about how we came to understand the shortcomings of our vision, and why we eventually decided to pivot. We hadn’t yet decided to pivot, because we still had faith in the overall vision. thanks to us. We were definitely not a pain point.

Startups 178

Startups Data Visualization KPI Analytic Tools 178

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

B2B 100

B2B Product Manager Product Management Sales Training 100

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. Vision: Vision Narrative. Most product managers realize that defining a compelling vision for their product is a core responsibility of their role. Vision: Product Walkthrough.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Product Management University

MARCH 9, 2017

The B2B Product Manager Magazine March 2017 is now available. Answering the “Product Vision” Questions With Something…Visionary. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. View the March 2017 Issue.

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Magazine Demo B2B Product Manager 100

Product Management University

FEBRUARY 1, 2024

Here’s the thing I’ve noticed and it’s a problem in B2B SaaS companies. There’s still a lot of consumer product mindset in the B2B space, especially among investors or even executives with consumer product backgrounds. Both components collectively form the vision for the product. The strategic roadmap is the next layer down.

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B2B Vision Roadmap Definition 147

Product Management University

MARCH 9, 2017

The March 2017 Issue of The B2B Product Manager Magazine is now available. Answering the “Product Vision” Questions With Something…Visionary. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. View the March 2017 Issue.

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Magazine Demo B2B Product Manager 100

The Product Guy

AUGUST 30, 2019

Do you enjoy communicating a product vision, and the whys behind your product decisions? Greg is Product Manager with experience in B2B SaaS, and consumer facing products. While no job will allow you to do only the things you want, you can make sure that the majority of your time is spent on energizing work. Don’t be afraid to ask!

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User Testing Product Research Customer Experience Weak Development Team 321

Sachin Rekhi

FEBRUARY 23, 2020

Or they might be experts in specific domains like AI, marketplaces, B2B SaaS, and more. Craft a compelling vision. Elon Musk is always the exemplar I point to when people ask me about crafting a compelling vision. He is also constantly tying every initiative at both Tesla and SpaceX back to their respective visions.

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Product Manager Product Management User Testing Vision 212

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. These 8 dimensions will be pillars of driving the vision and business outcomes right after the launch. Let me walk through the entire workshop in the phases with its results.

Startups 144

Startups Strategy Technical Review B2B 144

The Product Guy

APRIL 9, 2019

For example, is our engineering sprints solving the problems that align with our Orbis product vision and release goals? His experience includes software development, program management, and product management ranging from enterprise B2B to consumer-facing media software. What is our secret sauce to make the customer more successful?”.

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Feedback Software Analytic Tools Technical Advisors Strategy 372

Intercom, Inc.

OCTOBER 1, 2019

Imagine trying to maintain a unified message and overall brand vision across those time zones and organizations – it’s a big challenge for any marketer. If Shane’s vision for our Marketing team excites you, check out our open roles. As Shane points out, you need to be able to test hypotheses all the way through to revenue.

Engineering 177

Engineering Marketing B2C B2B 177

Mind the Product

OCTOBER 25, 2016

Stakeholders clouding the vision not based on evidence. A great product vision comes from knowing your customers so intimately that you can design a product that perfectly meets their needs. The ability to capture market feedback and translate it into a coherent vision is the thing you need to be great at.

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User Testing Product Research Feedback Software Research Software 187

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2B North Star Metric example.

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B2C Onboarding KPIs Analytic Tools B2B 98

The Product Guy

SEPTEMBER 27, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. Meet the mentors….

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Product Management University

JANUARY 18, 2022

Using Customer Knowledge to Establish a Clear Vision and Priorities That Stick. With superior knowledge of markets and customers, you now have to convince executives, marketing, sales, engineering, finance, customer success, and customers that your vision and priorities are spot on. You’re not going to be one of those.

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Leadership Finance Product Manager Product Management 147