The Product HQ

JUNE 10, 2024

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch.

B2B 52

B2B Product Research User Testing Data Visualization 52

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customer satisfaction, and skyrocket retention. Let’s begin.

Product Research 92

Product Research Customer Satisfaction User Testing Customer Feedback 92

Userpilot

MAY 12, 2021

High churn rates and dissatisfied customers. Product analytics tools can provide key growth insights that help you solve user problems and provide killer user experiences at the same time. What Is the Hierarchy of User Friction? How to Reduce User Friction With Product Analytics Tools.

User Friction 52

User Friction Data Visualization Analytic Tools Feedback Software 52

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

Product Management University

DECEMBER 2, 2022

These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different. Then the department heads have managers and staff reporting to them (user personas). Understanding B2B Personas and the Link Between Them.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Product Management University

SEPTEMBER 18, 2024

The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. Of course, every product company wants users to love their products—no surprise there. What is The Solutions Value Chain?

Framework 130

Framework User Friction Customer Experience Product Research 130

Userpilot

NOVEMBER 13, 2023

If you want loyal customers who keep coming back to your product or service, you need customer enablement. Instead, you also have to help customers get the maximum value from it. That’s exactly what effective customer enablement does – it helps customers get all the tools needed for successful product engagement.

Feedback Software 89

Feedback Software Data Visualization Analytic Tools User Testing 89

Userpilot

MAY 20, 2024

Are you using B2B loyalty programs in your business? They are a great way to encourage and retain customers by offering rewards to help you create long-term relationships with new customers. TL;DR B2B loyalty programs reward businesses with tiers, points, cashback, and exclusive offers to foster long-term partnerships.

Feedback Software 76

Feedback Software Analytic Tools B2B Research Software 76

Userpilot

JANUARY 17, 2023

A frictionless customer experience ensures your customers stay with you for a long time. But it requires dedication and consistency to achieve a frictionless experience for your users. Interaction friction : Occurs when the product’s interface is confusing or not easily navigable for users.

Customer Experience 91

Customer Experience Analytic Tools Feedback Software Data Visualization 91

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 97

B2B User Testing Research Software Analytic Tools 97

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Research Software 85

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 97

B2B Analytic Tools Feedback Software Data Visualization 97

Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

User Testing 222

User Testing Reporting Tools Customer Experience Research Software 222

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 96

Data Visualization User Testing Customer Experience Customer Feedback 96

Intercom, Inc.

JULY 26, 2022

Customer success is a business effort to help your customers achieve their objectives. . As the name implies, customer success involves working with your customer to discover how your products and/or services can best empower them to reach their goals and objectives. . That’s an example of customer success.

User Friction 129

User Friction Customer Experience Data Visualization B2C 129

UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. We had to think differently when doing research with B2B customers. Probably not.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. Starting from their first point of contact to when they subscribe and eventually become raving fans of your product.

Feedback Software 71

Feedback Software B2B Customer Feedback Customer Experience 71

Userpilot

MAY 26, 2024

A Customer Effort Score (CES) survey is a powerful tool for assessing how easy it is for customers to interact with your product. It helps you identify areas for improvement and enhance the user experience. Customer effort score calculation. CES surveys might not be enough to collect 360-degree customer feedback.

Customer Experience 80

Customer Experience Customer Feedback Product Research User Friction 80

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

AUGUST 14, 2024

According to the 2024 State of CX Personalization Report by Medallia, customers who go through very personalized experiences rate their overall satisfaction as 9.4 By developing a customer segmentation strategy, you can build the right segments, analyze their behavior, and set tactics to reach them through tailor-made initiatives.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Reporting Tools 82

Userpilot

AUGUST 30, 2024

What if you could read your customers’ minds? While mind-reading might be out of reach, customer segmentation models are the next best thing. By understanding and grouping your customers based on their behaviors and preferences, you can create personalized experiences that actually engage customers.

Data Visualization 76

Data Visualization Analytic Tools Reporting Tools Customer Experience 76

Userpilot

AUGUST 12, 2024

TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. Positioning is about defining your product’s value and unique selling point. Messaging , on the other hand, is about using the right words to clearly communicate your benefits to customers.

Messaging 94

Messaging Positioning Data Visualization User Testing 94

Userpilot

MAY 8, 2024

If your product doesn’t satisfy customer needs, its future looks bleak. You won’t be able to retain your users or convert them into paying customers. You will learn about different types of customer needs and how to identify them. You will learn about different types of customer needs and how to identify them.

Data Visualization 93

Data Visualization User Testing Customer Feedback Analytic Tools 93

Userpilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Customer Experience 72

Customer Experience User Friction Customer Feedback Onboarding KPIs 72

Gainsight

SEPTEMBER 5, 2019

Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). You capture direct customer feedback and respond when they are upset or leverage it when they’re happy. Tip 2: Automate customer interactions.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

UX Planet

JANUARY 18, 2024

It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights. In any project, the user experience is paramount, and evolving this experience hinges on robust UX research. UX design, on the other hand, uses these insights to create intuitive, user-friendly interfaces and experiences.

Data Visualization 95

Data Visualization User Testing Research Software Product Research 95

The Product Coalition

APRIL 24, 2023

A customer feedback repository is the place you keep all your feedback data. What is a customer feedback repository? A feedback repository is a central location where product teams can collect and organize customer feedback. Gathering customer feedback is crucial for creating successful products.

Feedback Software 105

Feedback Software Analytic Tools User Testing Customer Feedback 105

Gainsight

OCTOBER 3, 2019

The business-to-business (B2B) industry has recently undergone a massive evolution. In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. The best way to uncover your customers’ priorities is by—you guessed it—asking them.

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Userpilot

JUNE 11, 2024

Looking at user journey map examples can help you come up with a visual representation of your customer’s journey. Customer journey mapping research also allows you to identify areas of opportunity in your processes and plan to reduce those friction points. To illustrate the customer journey in the present.

User Testing 93

User Testing Customer Experience Customer Feedback Data Visualization 93

Userpilot

MAY 20, 2024

The customer sentiment score can help you tell how well-perceived your brand is. Let’s explore the customer sentiment score, how to measure it with user feedback , and what strategies you can execute to elevate the customer experience. But how can you measure and improve it? A good sentiment score varies by industry.

Data Visualization 89

Data Visualization Feedback Software Customer Feedback Customer Experience 89

Userpilot

MAY 14, 2024

A customer behavior model reveals the external and intrinsic factors influencing buying decisions. This article covers 12 of the most common customer behavior models and how to maximize them for better product management. Customer behavior models also help them improve user experience and boost customer retention.

Data Visualization 93

Data Visualization User Testing Analytic Tools Customer Experience 93

Userpilot

JULY 18, 2024

TL;DR Net Promoter Score (NPS) is a customer loyalty metric that measures how likely your customers are to recommend your product or service to others. NPS is important because it correlates with customer satisfaction , positive word-of-mouth , and loyalty, essential for product growth. Companies analyzed. What is NPS?

Data Visualization 88

Data Visualization Reporting Tools Feedback Software Analytic Tools 88

Userpilot

JUNE 19, 2024

Interested in customer insights manager roles? In this guide, we’ll explore the ins and outs of customer insights manager roles through detailed job descriptions and handy templates. A customer insights manager job description outlines the key responsibilities, must-have skills, and qualifications needed to excel in this role.

Data Visualization 52

Data Visualization Customer Feedback User Testing User Friction 52

Gainsight

APRIL 12, 2024

Customer Success is paramount in driving product adoption. From a report, Gainsight found that 67% of respondents are using Digital Customer Success to effectively onboard and grow customer advocacy for their products. The answer: Digital Customer Education (CE). The answer: Digital Customer Education (CE).

Customer Experience 52

Customer Experience User Friction Customer Feedback Reporting Tools 52

Intercom, Inc.

AUGUST 26, 2020

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. Customer expectations are on the rise and, at the same time, all parts of the business are facing increased pressure to operate more efficiently and at lower cost.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. In a B2B context, it’s a must-ask. Some problems don’t actually matter. What else have you tried?”

User Testing 120

User Testing Customer Feedback Customer Experience Product Research 120

Product Talk

APRIL 20, 2022

Sally and Jim are equipped with a clear customer segment profile—first-time podcasters—and a clear value proposition—help them grow their podcast audience. Sally and Jim might set the following directional outcome: increase the average audience size for our podcast customers. Sally and Jim don’t have any customers.

Product Research 273

Product Research Startups User Testing User Friction 273