Product Talk
AUGUST 21, 2024
Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery ), I get a lot of questions about who counts as a customer. Everyone thinks their company context is unique—whether they’re B2B or B2B2C or some other combination of letters and numbers.
Product Talk
MARCH 2, 2022
Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit. Question: When you talk to customers on a weekly basis, who should you be talking to? You want to talk to power users.
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The Product Guy
NOVEMBER 29, 2019
This is largely caused due to not researching enough around the market you are building for understanding the target audience and spending enough time with your customers to build empathy for them and understand their pain points. How Products Fail Without Customer Empathy. First Principles of customer empathy.
Product Talk
FEBRUARY 21, 2024
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).
The Product Guy
SEPTEMBER 12, 2019
I work in the B2B sector where very few people would consider themselves to be “heroes” or “rockstars”, and I was intrigued to see what results these questions would produce. In Innovation Games, Luke Hohmann uses this within games to produce effective customer research. or “what would make you a rockstar?”. Make discovery memorable.
Userpilot
SEPTEMBER 28, 2023
High churn rates and dissatisfied customers. Product analytics tools can provide key growth insights that help you solve user problems and provide killer user experiences at the same time. What Is the Hierarchy of User Friction? How to Reduce User Friction With Product Analytics Tools 1.
Product Innovation Educators
FEBRUARY 19, 2024
How do you know that the product you’re developing will actually create value for customers, that they’ll love it, and that they’ll buy it? Summary of some concepts discussed for product managers [6:08] What tools or processes do you use for customer research? It’s our job to fix those problems for the customer.
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