Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. The stage where a lead becomes a free trial user. What is a B2B marketing funnel?

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

MAY 20, 2024

Are you using B2B loyalty programs in your business? B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you. Get a Userpilot demo to see all of these features in action.

Feedback Software 102

Feedback Software Analytic Tools B2B Research Software 102

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The focus might occasionally shift to prioritising the needs of a select few over the broader user base and that's fine because success in closing a big deal might mean life or death for a start-up.

Feedback Software 145

Feedback Software Analytic Tools Onboarding KPIs B2B 145

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customer satisfaction, and skyrocket retention. What are B2B customer satisfaction surveys?

Product Research 98

Product Research Customer Satisfaction User Testing Customer Feedback 98

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. Why customer experience is an essential ingredient for retention and revenue. Look no further!

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

The Product Guy

NOVEMBER 29, 2019

Lack of education of use cases of how users were able to use it. After hitting the market and failing, Glass has since pivoted to a B2B model and have changed their strategy. Draw conclusions from variations of the emoticons about users, their behaviour, and their emotional relationship to content, products and services.

User Testing 305

User Testing Customer Experience User Friction Customer Feedback 305

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? That way, you can deliver hyper-personalized experiences that speak directly to their needs. The most common variables used in B2B segmentation. What is B2B market segmentation?

Analytic Tools 97

Analytic Tools Customer Experience B2B Data Visualization 97

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Userpilot

JANUARY 27, 2023

Whichever model you choose for your product, there are things you can do to help your users convert. So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates? TL;DR Free trials drive PLG by providing users with a chance to experience the product value. What is it?

Feedback Software 98

Feedback Software Analytic Tools B2B Data Visualization 98

Product Talk

NOVEMBER 1, 2023

January Date Name Location Jan 30–31 UX360 Research Summit Virtual February Date Name Location Feb 13–14 Product-Led Summit Austin Austin, TX, USA Feb 20 ProductCon London London, UK Feb 20–22 axe-con Virtual Feb 21–23 DeveloperWeek Oakland, CA, USA Feb 21–23 ProductWorld Oakland, CA, USA Feb (..)

Product Research 227

Product Research Naming Artificial Inteligence Research Software 227

Userpilot

JANUARY 17, 2023

Enhance retention : A seamless customer experience motivates customers to stick with your brand. There are three main types of user experience friction : emotional, interaction, and cognitive. Interaction friction occurs when the product’s interface is confusing or not easily navigable for users. Slack’s feedback survey.

Customer Experience 98

Customer Experience Analytic Tools Feedback Software Data Visualization 98

Intercom, Inc.

DECEMBER 10, 2020

As CEO of Gainsight , he has done more than most to popularize the category in the B2B SaaS world, and these efforts recently culminated in the company being acquired by Vista Equity Partners for $1.1 In the B2B world, it’s not just about the experience.

Customer Experience 223

Customer Experience B2B Data Visualization Product Research 223

Intercom, Inc.

OCTOBER 18, 2021

Without additional metrics focusing on user experience, the analytics team will miss out on crucial inputs to decisions the product team is making”. Without additional metrics focusing on user experience, the analytics team will miss out on crucial inputs that the product team can use to inform their decisions.

Data Visualization 269

Data Visualization Analytic Tools User Testing Customer Experience 269

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. For B2B products, the cohort could be revenue cohort*, number of users per customer cohort*, time period, etc. For B2B customers, it is feasible and efficient to have a call for direct feedback.

Data Visualization 174

Data Visualization Customer Feedback User Testing Analytic Tools 174

Mind the Product

SEPTEMBER 17, 2018

The Cloud has Fundamentally Changed B2B Selling. Before the Cloud, software had to be sold into a central decision maker – a CIO or CTO – and then rolled out across the company’s desktop-user base. B2B Metrics now are More Like B2C Metrics.

Customer Experience 151

Customer Experience User Testing Customer Feedback Onboarding KPIs 151

bpma ProductHub

JUNE 12, 2017

To learn more, join us for a hands-on workshop on Conducting User Interviews at Pivotal Labs in Cambridge (June 14th, from 6:30 to 8:00 PM). Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston. She is also involved with user experience design and product marketing.

Workshop 186

Workshop User Testing Customer Experience Research Software 186

Product Innovation Educators

FEBRUARY 20, 2023

User experience (UX) Write down your hypotheses in each layer then test the product with customers to see where you’re at with product-market fit. Segment the market by: Demographics (or firmographics for B2B). Segment the market by: * Demographics (or firmographics for B2B). Target customer 2. Value proposition 4.

User Testing 273

User Testing Product Manager Product Management Data Visualization 273

Userpilot

DECEMBER 31, 2024

Variety of UI patterns to engage users, including modals , tooltips , and slideouts. A/B and multivariate testing for optimizing user experiences. Analytics reports like paths, funnels, and cohort tables for visualizing user behavior data. Robust resource center functionalities for offering self-service help.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2B North Star Metric example.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

UX Planet

MARCH 6, 2025

No matter whether youre designing B2C or B2B products, management will likely have one of the following priorities: Increase revenue, Decrease costs, Increase new business (i.e., streamline conversion in a new product), Increase existing business (i.e, improve retention in existing product), Increase shareholder value.

User Testing 100

User Testing Customer Feedback Customer Experience Management 100

Userpilot

OCTOBER 16, 2022

For the best user experience, combine all the self-help resources in an easily accessible knowledge base. It’s a great way of announcing small updates without disrupting the user experience. Gamification elements such as badges, points, and levels create a more fun experience. StoryChief’s website banner example.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

OCTOBER 1, 2022

Additionally, you can use a tool like Userpilot to A/B test in-app experiences and—for instance— check if adding a small tooltip could enhance the first-time user experience. Best digital adoption solutions on the market for B2B companies. A/B test adoption flows and find the one that works with Userpilot.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Intercom, Inc.

MARCH 5, 2018

At Intercom, we’re always experimenting with new ways to deliver a better user experience through live chat and have learned a couple of lessons from more than 20,000 customers using our chat solutions. Maybe you only sell to B2B SaaS companies under 200 employees.

Customer Experience 204

Customer Experience User Friction Product Research User Testing 204

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Alternatives: AdRoll, Quantcast.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

UX Planet

JANUARY 22, 2025

Problem Brief Over a span of 4 weeks, we tested Civians platform and created design solutions to improve the overall user experience of the dashboard. As a part of my curriculum at Pratt Institute , I worked with Civian to analyze & solve for usability issues on their platform.

Data Visualization 98

Data Visualization Research Software Feedback Software Reporting Tools 98

The Product HQ

JUNE 10, 2024

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch.

B2B 52

B2B Product Research User Testing Data Visualization 52

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. They act as referrals, answer questions and eventually, help you with user-generated content. Create your user persona to gather important information about your target audience. B2B SaaS customer journey map.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Melissa Perri

APRIL 20, 2017

I once joined a B2B company as a Product Manager in the the middle of the year, so their entire product roadmap was set and in motion. In traditional B2B companies, sales was the driving force behind strong businesses. Sales teams could benefit from the same user experience or user interview techniques that product teams rely on.

Feedback Software 204

Feedback Software User Testing Customer Experience Weak Development Team 204

The Product Coalition

JULY 4, 2021

Products today are focused on User experience. A large part of the User experience is focused on making it easy for users to navigate and persuade them to do what the Product wants them to do. But a good user experience is rarely accomplished by merely visual experience. And that is great.

Customer Experience 158

Customer Experience User Experience Technical Review Books 158

UX Planet

FEBRUARY 5, 2025

Conversely, if the user experience heavily relies on a graphic user interface, the larger the gap for the product designer toaddress. While it would be foolish for a product designer to complain about this approach, it can inadvertently exclude important user experience considerations.

Technical Advisors 77

Technical Advisors Analytic Tools Feedback Software Reporting Tools 77

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Mind the Product

SEPTEMBER 20, 2018

They work at the intersection of the User Experience, Business, and Technical teams, and have the opportunity to tap into the collective knowledge of these teams, in addition to their own interactions with the market. Source: Martin Eriksson, Mind the Product. One other thought!

User Testing 189

User Testing Customer Feedback Customer Experience Product Research 189

bpma ProductHub

JUNE 12, 2017

Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston. She is also involved with user experience design and product marketing. Many thanks to our speakers for not only their informational and edifying presentations, but also sharing real-world examples from their professional lives. Hub Recruiting.

Analytic Tools 199

Analytic Tools User Testing Customer Experience Feedback Software 199

Userpilot

NOVEMBER 7, 2024

Well implemented, product demos help to: Improve user engagement : Today’s B2B buyers are independent—they want to research and evaluate solutions on their own terms. In fact, the 2024 Buyer Experience Report by 6sense found that a whopping 85% of buyers establish purchase requirements before even contacting sales.

Demo 103

Demo Analytic Tools Feedback Software Research Software 103