Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

B2B 100

B2B Product Management Product Manager Sales Training 100

Product Management University

FEBRUARY 25, 2020

In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success. Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. Here’s the best part.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Intercom, Inc.

JULY 5, 2018

His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. Distilling the 40,000-foot vision. It didn’t exist 15 years ago.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. Distilling the 40,000-foot vision. It didn’t exist 15 years ago.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Gainsight

DECEMBER 23, 2019

This is a partial transcript of Nick and Gainsight’s vision of the future of customer success. Sometimes CSPs [Customer Success Professionals] didn’t have this cause they hadn’t gone through sales training, they didn’t understand all the basics that maybe a salesperson might. Nick Mehta.

Customer Experience 52

Customer Experience User Testing Customer Feedback B2C 52

B2B Product Management

DECEMBER 6, 2016

You identify the target market, the market size, you build out the initial vision of the product. You work with Marketing to define the customer profile, you work with business development to do sales training and enablement. The Outbound PM role : As an outbound PM, you do the market research.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45