Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. product managers, will do the same for their products. Let’s have a look see! Feeling good?

Product Manager 246

Product Manager Product Management White Paper Vision 246

Arkenea

FEBRUARY 23, 2025

But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? We asked some of the industry experts about how do they merge both the aspects and finalize the features of the product.

User Testing 98

User Testing Feedback Software Research Software Customer Feedback 98

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

The Product Guy

NOVEMBER 9, 2017

Themes are critical building blocks for your product’s strategy, each Theme is usually a statement describing an idea that is critical to the vision of your product. Each of these items are also useful when communicating your product’s strategy to various stakeholders within your organization.

Framework 345

Framework Agile User Testing Research Software 345

svpg

JULY 15, 2016

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision. Product Vision. In truth, buying into a vision is a bit of a leap of faith. Product Strategy.

Vision 101

Vision Strategy User Testing White Paper 101

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Customers expect the product to be customised to their needs. My very scientific plot to show the sweet spot (orange area) for scaling & growth to be in relation to product strategy and customer size.

Feedback Software 145

Feedback Software Analytic Tools Onboarding KPIs B2B 145

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    We can’t build a sensible product strategy in a vacuum. 

Product Strategy 119

Product Strategy Strategy Onboarding KPIs Data Visualization 119

The Product Guy

SEPTEMBER 27, 2016

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

MAY 7, 2020

It contains subsections with steps that one should go through while building products. Product Strategy. As a first step, PM needs to define the strategy for the product. A well defined product strategy provides insights into the deep customer problems that your product is trying to address.

Technical Review 398

Technical Review Product Manager Product Management Research Software 398

The Product Guy

OCTOBER 25, 2016

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Management University

FEBRUARY 1, 2024

Here’s the thing I’ve noticed and it’s a problem in B2B SaaS companies. There’s still a lot of consumer product mindset in the B2B space, especially among investors or even executives with consumer product backgrounds. They’re of the opinion that a string of home run products is the only way to drive growth.

B2B 147

B2B Vision Roadmap Definition 147

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Vision & Strategy. ” Product 3 Goal: etc.

B2B 100

B2B Product Manager Product Management Sales Training 100

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Vision: Vision Narrative. Vision: Product Walkthrough.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

bpma ProductHub

APRIL 17, 2017

There is an emerging set of tools to do this and make the linkage between the roadmap, objectives, and strategy more visible to employees. has a strategy tool that allows users to clearly define the vision; the “why” to your product roadmap. product/features/strategy. business-strategy-link-roadmap.

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

Product Innovation Educators

SEPTEMBER 23, 2024

Employees who have been with the company for a long time may find it difficult to adapt to new directions, especially if they’ve been successful with the original product. He has served on numerous boards, both profit and nonprofit.

Healthcare 321

Healthcare Leadership Strategy Startups 321

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. The frameworks (image 1 &2) highlight the approach to take the product into the market.

Startups 145

Startups Strategy Technical Review B2B 145

The Product Guy

JANUARY 5, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Guy

APRIL 4, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Intercom, Inc.

DECEMBER 4, 2019

That clarity is one of the main reasons I was so excited to join Intercom earlier this year – the company entered an industry dominated by impersonal and disconnected tools like ticketing systems and email with a vision to “make internet business personal.”. This move contributed to AdRoll’s return to double digit growth.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Userpilot

MARCH 24, 2025

They are seeking a Mobile Product Manager to lead the innovation and expansion of their field service mobile application across iOS, Android, and various third-party integrations. A person with no background in AI, ML, or LLM-powered products. A professional with no experience building consumer products (e.g.,

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Mind the Product

NOVEMBER 13, 2017

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces. He has been responsible for product strategy, UX, and teams consisting of product and project managers.

Research Software 142

Research Software Product Manager Product Management Management 142

The Product Guy

FEBRUARY 18, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

The Product HQ

JUNE 10, 2024

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch.

B2B 52

B2B Product Research User Testing Data Visualization 52

Product Management University

FEBRUARY 25, 2020

Furthermore, it dilutes the strategic value of your portfolio to the three common markets that use all products together the way you intended. In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success.

Marketing 130

Marketing Product Manager Product Management Reporting Tools 130

Product Talk

OCTOBER 2, 2024

As the VP of Product Management at HiveMQ, Yury oversees HiveMQ product discovery and delivery by the Product & Engineering team. In his role on the leadership team, he is responsible for shaping and executing their product strategy.

Feedback Software 249

Feedback Software Customer Experience Data Visualization User Testing 249

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Emerge Insights

JUNE 14, 2023

Wednesday, June 2111am PDT / 2pm EDT Join our webinar for product-focused B2B leaders and product teams.

Webinar 52

Webinar Vision B2B Product Strategy 52

bpma ProductHub

APRIL 10, 2017

Boston Women in Product (BWP) hosted “Product Roadmaps: A Roundtable Discussion” on March 28th, 2017. Creating a Focused Product Roadmap. According to Richard Banfield of Fresh Tilled Soil, a successful product roadmap is a strategic document that focuses on the product vision and conveys the path to achieve it.

Roadmap 150

Roadmap Customer Feedback Feedback Software Analytic Tools 150

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 116

Technical Advisors Product Research User Testing Analytic Tools 116

Lenny Rachitsky

SEPTEMBER 8, 2024

Strong product moves start with strong visions. Form a vision by first asking: “What could be?” When everyone is pulling in the same direction, it doesn’t guarantee success, but it does give you a chance. Everyone needs to be aligned on where you’re going, how you’re getting there, and why.

Customer Experience 106

Customer Experience Customer Feedback Vision B2B 106

Userpilot

NOVEMBER 23, 2023

Dave Martin on how product roadmaps kill outcomes. They lack vision and lead nowhere. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Strategic value is about aligning features with the company’s vision and long-term goals. Product vision.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

Intercom, Inc.

JULY 21, 2022

This high-consideration, high-intent signup funnel is similar to the problems FinTech companies might face, or a B2B company facing a long, complicated API integration. Andrew Chen: I think this is one of the reasons why B2B SaaS companies have a recurring revenue model. The vision? I should take it when I’m out and about.”.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Mind the Product

MARCH 7, 2018

In many companies, improving engagement is a reactive process: as a product manager you wake up to a barrage of support requests after launching a new feature, or your in-app analytics reveal that new users are skipping over key functionality and never reaching their “aha!” ” – Martin Eriksson , Mind the Product.

Data Visualization 143

Data Visualization Analytic Tools Feedback Software Product Research 143

Userpilot

JANUARY 9, 2023

Product personas are fictional characters that represent real users. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Gainsight

OCTOBER 16, 2020

And when I started in product management back in 2000, it was that sense of excitement and possibility that attracted me to the job—the promise of AOL Instant Messenger and the blank slate. B2B product management has always been strategic. But it’s becoming even more so in this new world of Product-led Growth.

Product Strategy 59

Product Strategy Strategy Customer Experience Product Research 59

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Requirements 6+ years of Product Management experience with a proven record of successfully launching and scaling platforms. Candidates short profile Spencer has over 7 years of experience driving product vision , strategy, and execution in AI-powered and enterprise SaaS platforms.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

ProductPlan

FEBRUARY 10, 2021

You want your team to focus first on product strategy , not deadlines. For a B2B software maker, those themes might look like these: Enable a self-serving buying experience online. Where’s the vision, strategic thinking? Your product roadmap should be a strategic guide, not a calendar. Release March 17.

Roadmap 124

Roadmap Customer Experience Technical Review Software Review 124