Product Management University

JANUARY 19, 2023

That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments. Is it time to rethink your approach to product management strategy? Then we’ll fill you in on how to develop a strong portfolio strategy that helps you create more valuable products.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Product Management University

SEPTEMBER 11, 2024

Learn Targeted Skills in Small Chunks On the Go Today, Product Management University announced the availability of 15 new micro learning courses for high technology product managers in B2B. Product Management University micro learning courses are offered in live virtual, onsite and on-demand e-learning formats.

Product Manager 264

Product Manager Product Management User Testing Technical Review 264

Product Management University

JULY 6, 2021

B2B Product Manager June 2021 Issue. When you look at the maturity curve for your product management team, don’t focus so much on the skills they have. Pay more attention to the business outcomes customers get from products your team is delivering. Enjoy our B2B Product Manager June issue. April 2021.

B2B 130

B2B Product Manager Product Management Magazine 130

Mind the Product

JUNE 28, 2018

In an enterprise setting, the buyer writes the cheques, and enterprise users can love the product without ever writing a cheque. Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. In a successful B2C product, you have (hopefully) millions of customers.

B2C 161

B2C B2B User Testing Feedback Software 161

Product Management University

APRIL 14, 2021

B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Blog: High-Octane Product Management.

B2B 130

B2B Product Manager Product Management Magazine 130

Melissa Perri

JANUARY 4, 2020

How do we run it in B2B" Managers are less afraid of experimentation. They started to see the value. -- 2011: "Product reports to the VP of Engineering." 2019: "Product reports to the CPO." Product Strategy = Company Strategy in this case. . -- 2013: "We don't do experiments here, Melissa.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. Being very pragmatic, he hates stale discussions and so in almost every meeting we have, he keeps questioning the process that will lead us to the right product strategy. Sounds confusing? The primary reason W.

Product Strategy 187

Product Strategy Strategy Research Software Technical Review 187

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. August 2020.

Magazine 130

Magazine B2B Product Research Product Manager 130

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. It’s a B2B SaaS application, think of it as a CRM. And it boiled down to three key areas: product vision, product strategy, and product execution.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Mind the Product

DECEMBER 14, 2017

And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Identify the Metrics That Matter. Conclusion.

B2B 144

B2B Research Software User Testing Automotive 144

Lenny Rachitsky

DECEMBER 29, 2024

He was also the first head of growth at Atlassian, where he led product for Jira Agile and built the first-ever B2B growth team. The best product managers go out of their way to prove themselves wrong, because finding the flaws in your thinking will lead to better decisions.

Data Visualization 111

Data Visualization Product Research Feedback Software Customer Feedback 111

Product Management University

MARCH 18, 2019

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. Product Manager Job Description. Download the PDF.

B2B 113

B2B Customer Experience Product Manager Product Management 113

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Customers expect the product to be customised to their needs. My very scientific plot to show the sweet spot (orange area) for scaling & growth to be in relation to product strategy and customer size.

Feedback Software 145

Feedback Software Analytic Tools Onboarding KPIs B2B 145

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    We can’t build a sensible product strategy in a vacuum. 

Product Strategy 119

Product Strategy Strategy Onboarding KPIs Data Visualization 119

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” But what about a product team with longer renewal cycles, perhaps a B2B SaaS product on annual or multiyear contracts?

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. If your product is for “everyone” (in B2C) or “every SMB/Enterprise” (in B2B), think again. What people usually call strategy is in many cases just a general direction.

Product Strategy 116

Product Strategy Strategy User Testing Product Research 116

Product Management University

AUGUST 15, 2023

Portfolio Management Portfolio management gets rid of the competing product plans because the first order of priority is determining the market segments, in pecking order, that will contribute the most to your organization’s strategic and financial goals considering the value of the entire portfolio.

Product Manager 246

Product Manager Product Management White Paper Management 246

The Product Guy

APRIL 14, 2018

Keywords: b2b, b2c, Product Management, Recruitment, UX. Product Manager, Algorithms @ Quartet Health (New York, NY). Keywords: Algorithms, Data Analysis, Healthcare, Machine learning, Product Management. Product Manager, Patient Care @ Quartet Health (New York, NY). Head of Product @ Mighty (New York).

Customer Experience 186

Customer Experience B2C Artificial Inteligence Healthcare 186

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

Product Strategy 138

Product Strategy Strategy User Testing Weak Development Team 138

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

The Product Guy

MAY 7, 2020

It contains subsections with steps that one should go through while building products. Product Strategy. As a first step, PM needs to define the strategy for the product. A well defined product strategy provides insights into the deep customer problems that your product is trying to address.

Technical Review 398

Technical Review Product Manager Product Management Research Software 398

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The same approach with a few alterations can be replicated for B2C SaaS products as well. For B2B products, the cohort could be revenue cohort*, number of users per customer cohort*, time period, etc.

Data Visualization 174

Data Visualization Customer Feedback User Testing Analytic Tools 174

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy Let’s have a look see!

Product Manager 246

Product Manager Product Management White Paper Vision 246

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

Product Strategy 127

Product Strategy Strategy User Testing Weak Development Team 127

The Product Guy

SEPTEMBER 27, 2016

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

NOVEMBER 9, 2017

Each of these items are also useful when communicating your product’s strategy to various stakeholders within your organization. Themes typically describes abstract ideas or concepts critical to your product vision. Alex is a product manager with years of experience in B2B Digital Marketing space.

Framework 345

Framework Agile User Testing Research Software 345

The Product Guy

OCTOBER 25, 2016

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. On to product strategy. Here’s the simple alternative.

B2B 100

B2B Product Manager Product Management Sales Training 100

Mind the Product

SEPTEMBER 17, 2018

The Cloud has Fundamentally Changed B2B Selling. B2B Metrics now are More Like B2C Metrics. Therefore, you need to address these concerns in your product. Without a Product Strategy, you Won’t Know When to Walk Away. You have more than one customer and both are equally important for different reasons.

Customer Experience 151

Customer Experience User Testing Customer Feedback Onboarding KPIs 151

bpma ProductHub

APRIL 17, 2017

The deeper companies can align strategy and business objectives with the product roadmap, the more clarity teams will have on the “why” setting up companies to achieve desired results. Business Strategy vs. Product Strategy, Matt Cagan, April 10, 2009. What is Good Product Strategy?

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

Mind the Product

DECEMBER 12, 2019

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth. In Conclusion.

Weak Development Team 169

Weak Development Team User Testing Customer Communications B2B 169

Product Innovation Educators

SEPTEMBER 23, 2024

Employees who have been with the company for a long time may find it difficult to adapt to new directions, especially if they’ve been successful with the original product. He has served on numerous boards, both profit and nonprofit.

Healthcare 321

Healthcare Leadership Strategy Startups 321

ProductPlan

JULY 2, 2024

The challenge As a B2B SaaS company, this organization experienced rapid growth over the span of a decade. They developed multiple product lines and services to support a global target audience. As the company grew, it became clear that the product development process is intrinsically connected to the business’s overall success.

Feedback Software 59

Feedback Software B2B Customer Experience Data Visualization 59

Product Management University

OCTOBER 9, 2024

Unconventional Skills That Simplify B2B Product Management Today, Product Management University announced free training courses for product managers. Aspiring product managers that want to learn basic skills and best practices for B2B and B2B2C product management and get certified.

Product Manager 130

Product Manager Product Management Certifications Customer Experience 130

Product Management University

FEBRUARY 1, 2024

Here’s the thing I’ve noticed and it’s a problem in B2B SaaS companies. There’s still a lot of consumer product mindset in the B2B space, especially among investors or even executives with consumer product backgrounds. They’re of the opinion that a string of home run products is the only way to drive growth.

B2B 147

B2B Vision Roadmap Definition 147

The Product HQ

JUNE 10, 2024

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch.

B2B 52

B2B Product Research User Testing Data Visualization 52