Remove B2B Remove Product launches Remove User Friction
article thumbnail

440: Skills that help product managers grow their careers – with Neha Bansal

Product Innovation Educators

Tools for planning and executing product projects Today we are talking about the skills product managers need to grow their careers. She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company.

article thumbnail

5 Truths of Building a Product Launch Strategy

Amplitude

A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. Or is it to delight existing customers?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build an Effective B2B Product Marketing Strategy

Userpilot

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98
article thumbnail

504: Market Research for Product Innovation – with Chip Chomyn

Product Innovation Educators

Chip emphasizes that product managers should see market research as an ongoing process and provides practical tips for doing effective research. Introduction In the world of product management and innovation, market research is like a compass. This information is gold for creating successful new products.

article thumbnail

Product Requirements: Using a Written or Visual Framework

Mind the Product

Different written and visual methods can be used to detail problems that target user experience as pain points. A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. Product Requirements in B2B Software Markets.

Framework 159
article thumbnail

Need for speed: how to address leads faster with live chat

Intercom, Inc.

At Intercom, we’re always experimenting with new ways to deliver a better user experience through live chat and have learned a couple of lessons from more than 20,000 customers using our chat solutions. Thankfully, it’s now easy to offer live chat only to prospects who match your ideal customer profile. Be selective.

article thumbnail

TEI 222: Presenting new products at trade shows and events – with Amy McWhirter

Product Innovation Educators

I am hired to talk about a product or service at a trade show. I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. There’s always a product marketing person or a director of marketing involved. 10:31] What is a product launch that stands out in your mind?