The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

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Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Gainsight

MARCH 18, 2021

At first glance, there isn’t much overlap in product marketing and customer success teams’ day-to-day responsibilities. However, the roles of product marketing and customer success are far more alike than not, and this is most obvious when your team is launching a new product. Here are five reasons why: 1.

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Product launches User Testing Customer Feedback Customer Experience 93

Mixpanel

MARCH 4, 2022

Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch can go wrong. But one area where headaches are preventable is metrics: i.e., how you measure the success of your launch and subsequent product performance.

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Product launches Data Visualization White Paper Customer Experience 59

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 91

Research Software Feedback Software Onboarding KPIs Product launches 91

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

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Feedback Software User Testing Product Research Strategy 83

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

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User Testing Onboarding KPIs Startups Product Research 130

Mind the Product

FEBRUARY 27, 2018

The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. Chaos Report 2015. Reduce the Costs of Failure. Reachability.

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User Testing Product Research Product Marketing Testing 110

Mind the Product

APRIL 24, 2018

Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Imagine that you are building a product for everyone who regularly uses a Chrome browser. Product/market fit questions: Remember a time you were trying to solve this problem with this product.

User Testing 157

User Testing Customer Feedback Customer Experience Data Visualization 157

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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Data Visualization Definition Product Marketing Reporting Tools 60

Andrew Chen

JANUARY 9, 2020

The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? Magic metrics indicating a startup probably has product/market fit. The product launch. First it was big in Japan, then teens. Now we all use it.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

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Technical Advisors Product Research Analytic Tools User Testing 110

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Develop strong relationships with analysts (Gartner, Forrester, etc.)

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? It's not just about writing one product announcement message.

Research Software 92

Research Software Onboarding KPIs Product Research User Testing 92

Andrew Chen

JANUARY 9, 2020

The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? Magic metrics indicating a startup probably has product/market fit. The product launch. First it was big in Japan, then teens. Now we all use it.

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

Product Innovation Educators

SEPTEMBER 2, 2024

Adapting Research Techniques to Specific Situations There’s no one-size-fits-all approach to market research. The specific techniques and methodologies used should be tailored to the product, market, and stage of development. Consider your current pricing strategy.

User Testing 103

User Testing Product Research Market Research Research Software 103

The Product Coalition

FEBRUARY 11, 2023

Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve. Typically there are four steps to creating a detailed GTM Strategy.

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User Testing Research Software Feedback Software Strategy 78

Userpilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. This is where a go-to-market strategy comes in.

Research Software 80

Research Software Strategy Customer Experience User Testing 80

Userpilot

JUNE 17, 2024

Collaborate with product teams to align marketing efforts with product launches and updates to improve product experience. Support product marketing initiatives by identifying and targeting key user segments while working with other teams. It’s among the best resources for industry specialists.

Analytic Tools 52

Analytic Tools Data Visualization Research Software Customer Experience 52

Good Product Manager

APRIL 28, 2019

It’s the must-attend event for 3500+ b-to-b product, marketing and sales leaders in the most well-respected, high-performing companies in the world today. We have a ton of great content for product management leaders and you can learn more about Why Product Management Leaders Should Attend SiriusDecisions 2019 Summit. .”

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Events Product Research Product Management Product Manager 74

Userpilot

NOVEMBER 12, 2023

Finding product market fit Finding the product-market fit is the ultimate challenge in blue ocean markets. You take a proven business model and introduce it into an untouched market or vertical. Find a successful product to improve The first step is to identify a product idea that has already been validated.

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User Testing Research Software Analytic Tools Customer Experience 100

The Product Coalition

JUNE 17, 2020

2020 is only halfway done, but it already was a big year for Product Management. We all learned that Product Management is not just about managing products really. One of the most powerful things Product Managers rely on for growth in 2020,? of all B2B sales in the US by 2023. trillion and account for 13.1%

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Customer Communications Feedback Software Reporting Tools Technical Review 78

Good Product Manager

APRIL 28, 2019

It’s the must-attend event for 3500+ b-to-b product, marketing and sales leaders in the most well-respected, high-performing companies in the world today. We have a ton of great content for product management leaders and you can learn more about Why Product Management Leaders Should Attend SiriusDecisions 2019 Summit. .”

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Events Product Research Product Management Product Manager 60

Userpilot

JUNE 12, 2024

Collaborate with product teams to align marketing efforts with product launches and updates to improve product experience. Support product marketing initiatives by identifying and targeting key user segments while working with other teams. How much does a user acquisition specialist make?

Analytic Tools 52

Analytic Tools Data Visualization Research Software Customer Experience 52

Good Product Manager

JANUARY 11, 2016

I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. We had a good discussion that touched on some trending topics like how product managers can work effectively in agile, product management and product marketing, and the relationship between product management and user experience.

Product Management 94

Product Management Product Manager Management Management 94

Userpilot

JUNE 25, 2023

Hired: How to Get a Product Management Job is a valuable resource for aspiring product managers navigating the job search process. Launch: The Roadmap to Product Management Success is a guide on how to carry out successful product launches. Product Rantz Product Management Books: Product Rantz.

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Books Analytic Tools Data Visualization Product Research 85

Product Innovation Educators

MARCH 25, 2019

I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. It’s usually marketing or an events manager. There’s always a product marketing person or a director of marketing involved. 10:31] What is a product launch that stands out in your mind?

Presentation 72

Presentation Events User Testing User Friction 72

The Product Coalition

DECEMBER 21, 2020

UX Design for B2B SaaS Platform We’ve put together a downloadable User Testing checklist that covers this in-depth. If you’re far enough along the development process, you can even launch early access or a beta version. Marketing a new product launch is an entire field all on its own. What’s next?

User Testing 160

User Testing Product Research Research Software Feedback Software 160

Userpilot

JUNE 19, 2024

The specific requirements for this role will vary depending on the company size, industry, target audience, and the product or service being offered. Collaborate with product teams to align marketing efforts with product launches and updates to improve product experience.

Analytic Tools 52

Analytic Tools Research Software Customer Experience Data Visualization 52

Userpilot

JUNE 28, 2024

Collaborate with product teams to align marketing efforts with product launches and updates to improve product experience. Support product marketing initiatives by identifying and targeting key user segments while working with other teams. It’s among the best resources for industry specialists.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Userpilot

JUNE 26, 2024

Collaborate with product teams to align marketing efforts with product launches and updates to improve product experience. Support product marketing initiatives by identifying and targeting key user segments while working with other teams. It’s among the best resources for industry specialists.

Data Visualization 40

Data Visualization Analytic Tools Customer Experience Research Software 40

Userpilot

JUNE 8, 2022

Do you implement product management analytics from the onset of a product launch to understand user behavior and timely improve the product based on the findings? Specifically, it gives your data to answer what users actually do i n the product instead of what they say they do. If so, where should you begin?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Good Product Manager

JANUARY 11, 2016

I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. We had a good discussion that touched on some trending topics like how product managers can work effectively in agile, product management and product marketing, and the relationship between product management and user experience.

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Product Management Product Manager Management Management 60