Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Product Innovation Educators

JUNE 12, 2023

Tools for planning and executing product projects Today we are talking about the skills product managers need to grow their careers. She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company.

User Testing 253

User Testing Customer Feedback Customer Experience Product Management 253

Gainsight

MARCH 18, 2021

In fact, in my experience, a close partnership between PMM and CS throughout the product launch process is one of the secrets to a truly exceptional product launch. The best launches never catch high-value customers or power users off guard. Product launches will inevitably introduce change.

Product launches 93

Product launches User Testing Customer Feedback Customer Experience 93

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Pragmatic Marketing

MAY 14, 2019

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc.

Product launches 70

Product launches Magazine Customer Experience Reporting Tools 70

Pragmatic Marketing

MAY 14, 2019

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc.

Product launches 70

Product launches Magazine Customer Experience Reporting Tools 70

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. The last year hasn’t been easy.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

Product Innovation Educators

SEPTEMBER 2, 2024

Factors to consider include: The maturity of the market and product category The complexity of the product or service The target customer segment (e.g., Are there opportunities to make it more of an ongoing, iterative process Think about a recent product launch or feature development.

User Testing 280

User Testing Product Research Market Research Research Software 280

Product Innovation Educators

MARCH 25, 2019

I am hired to talk about a product or service at a trade show. I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. There’s always a product marketing person or a director of marketing involved. 10:31] What is a product launch that stands out in your mind?

Presentation 185

Presentation Events User Testing User Friction 185

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. “With ABM, businesses treat each account as a market of one” How ABM differs from traditional B2B sales. 4 benefits of account-based marketing.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

OCTOBER 16, 2022

You can host events such as product launch parties or trade shows to gather your customers together. The post 15 Customer Intimacy Best Practices and Tips For B2B Companies appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. Humans are pre-wired to bond with one another.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Intercom, Inc.

MARCH 5, 2018

Maybe you only sell to B2B SaaS companies under 200 employees. How to use live chat for a product launch. Thankfully, it’s now easy to offer live chat only to prospects who match your ideal customer profile. By leveraging tools like Clearbit , you can choose the subset of leads who will see a messenger on your site.

Customer Experience 204

Customer Experience User Friction Product Research User Testing 204

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Role of the product launch timeline.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Mixpanel

MARCH 4, 2022

Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch can go wrong. But one area where headaches are preventable is metrics: i.e., how you measure the success of your launch and subsequent product performance.

Product launches 59

Product launches Data Visualization White Paper Customer Experience 59

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Mind the Product

APRIL 27, 2017

Any product organization looking at new methods to capture product requirements should think about their advantages and disadvantages in terms of their business and goals. Is the product launching in a new market, or is it a an extension of functionality to existing users? Product Requirements in B2B Software Markets.

Framework 159

Framework User Testing Research Software Feedback Software 159

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

AUGUST 16, 2018

Understandably so, viewing the market through the lens of the customer (versus the lens of the product) is still the single biggest challenge for the product management profession. Waterfall Product Launches: In the early days of Agile, waterfall product launches were considered a crime on par with treason.

Software Development 113

Software Development Software Developers Agile Development 113

Product Innovation Educators

JUNE 10, 2016

I construct the discipline of product management to span idea creation through product launch and on to eventually discontinuing the product. Profit has no hope of occurring until the product grows in the market place. Many products are sold in retail settings, other are B2B and a growing number are online.

Customer Feedback 121

Customer Feedback Product Management Product Manager Management 121

Userpilot

MARCH 8, 2022

Sam’s helping popularize Product-Led Growth and best practices in SaaS onboarding through apt metaphors, hilarious memes, and TikTok videos – taking the “boring” out of B2B. Sanjana Murali – Product Marketing Manager @ Leadfeeder | YouTuber (All About B2B Marketing).

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You have experience designing sales collaterals from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

The Product Coalition

DECEMBER 21, 2020

UX Design for B2B SaaS Platform We’ve put together a downloadable User Testing checklist that covers this in-depth. If you’re far enough along the development process, you can even launch early access or a beta version. Marketing a new product launch is an entire field all on its own. What’s next?

User Testing 171

User Testing Product Research Research Software Feedback Software 171

Lenny Rachitsky

MARCH 21, 2024

Before starting her own firm, she worked at Uber, where she led PR for the business development team and B2B programs. Prior to that, she worked at Box on product communications, with a focus on product launches and partnership announcements. Keeping your pitch simple can increase the chances of getting picked up.

Reporting Tools 114

Reporting Tools Customer Experience B2B Startups 114

Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

MAY 17, 2022

What are the best channels to announce new products: in-app communication, email, social media, etc? A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. It's not just about writing one product announcement message.

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Userpilot

JULY 10, 2024

Highlight your product’s unique value and benefits in marketing campaigns using various tactics, like content marketing and product launches. Continuously improve your product marketing by gathering feedback , conducting A/B testing , and refining strategies based on results. Userpilot webinars.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Good Product Manager

JANUARY 11, 2016

Here are a few of my tweets that have generated the most interest recently; to get these in real-time, join the 6000+ others who follow me at @jefflash : 5 key traits of best-in-class modern b-to-b product marketers https://t.co/tK6F9hM3LI We're hiring at @SiriusDecisions , particularly for #b2b #sales / account management.

Product Management 94

Product Management Product Manager Management Management 94

Intercom, Inc.

JUNE 23, 2022

That’s why, for the past five years, Amanda Malko has been thinking about how marketplaces change the way people buy software, helping B2B SaaS businesses find reputable software that can help them grow their business. For anybody who’s in B2B, it’s more self-serve and less sales-led and less relationship-driven.

Feedback Software 118

Feedback Software Research Software Reporting Tools Software Review 118

Mind the Product

FEBRUARY 27, 2018

In B2B, the question of reach is sometimes much more difficult to answer. In any case, the best product is worthless if you don’t have access to the target group. Do they want to test your solution or would they recommend it to others? Reachability. Here, legal, political or structural constraints must also be taken into account.

User Testing 148

User Testing Product Research Product Marketing Testing 148

Userpilot

JULY 30, 2019

If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. Having said that, you’re in a much better position now than you were when you launched product number one.

User Testing 111

User Testing Product Research Webinar Customer Experience 111

Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. It is a detailed plan that helps you figure out the right way to launch. Let’s get started! This is where a go-to-market strategy comes in.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Product Talk

NOVEMBER 16, 2022

Then I moved into different product management roles within Meyer Sound and other product launches. It’s a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security. This was around 2005. That’s how I got connected with the folks at Orion Labs.

Feedback Software 130

Feedback Software Reporting Tools Product Research User Testing 130

Roy Madden

APRIL 4, 2022

To understand how this works, let’s review a Leo Web Alert designed to track Amazon’s recent product launches: Leo Web Alerts: A powerful and intuitive search and tracking interface. In our example, we use a Company and Strategic Move Leo Concept to track all information about Amazon’s product launches.

Technical Review 78

Technical Review User Testing Engineering Artificial Inteligence 78

Good Product Manager

APRIL 28, 2019

prodmgmt #prodmktg #ux #b2b pic.twitter.com/56t0JI0k5G — Jeff Lash (@jefflash) April 17, 2019. Here’s a preview of some new research I’ve been working on related to using #agile not JUST in #prodmgmt / #productdevelopment , but how it can help improve alignment in #b2b orgs across #marketing & #sales (and other functions!)

Events 74

Events Product Research Product Management Product Manager 74

NextBigWhat

DECEMBER 13, 2024

Now, there are 2 ways to look at it: We mean business B2B first approach: At $500/month, Devin is positioning itself as a junior AI engineer  - and is targeting the B2B space (i.e. For a company that has raised at $2Bn valuation (before the product launch!), What's Devin's pricing structure?

B2B 52

B2B Software Review Engineering Enterprise 52

The Product Coalition

JUNE 17, 2020

2020 is only halfway done, but it already was a big year for Product Management. We all learned that Product Management is not just about managing products really. Sell and Promote Your Digital Store Forrester reported that B2B eCommerce will reach $1.2 of all B2B sales in the US by 2023.

Customer Communications 79

Customer Communications Feedback Software Reporting Tools Technical Review 79