Product Management University

JUNE 18, 2020

The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning. In This Issue.

B2B 130

B2B Magazine Product Management Product Manager 130

Product Management University

AUGUST 12, 2020

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. Enjoy the B2B Product Manager August 2020 issue. Learn these advanced practices for B2B and others with Product Management University On-Demand.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

APRIL 15, 2020

The B2B Product Manager April 2020. Is It Easier to Position Products You Haven’t Built Yet? The post B2B Product Manager April 2020 Issue appeared first on Proficientz. COVID-19 changes everything, for us and our customers. Enjoy our April issue. In This Issue. Blog: High-Octane Product Management.

B2B 26

B2B Product Management Product Manager Magazine 26

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

Positioning 130

Positioning Product Research Construction Workshop 130

Product Management University

APRIL 14, 2021

B2B Product Manager April 2021 Issue. Enjoy The B2B Product Manager April issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager April 2021 appeared first on Proficientz. Of course, we can’t ignore the connection between sales and product management. March 2021. December 2020.

B2B 130

B2B Product Management Product Manager Magazine 130

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. Enjoy the B2B Product Manager October issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine October 2020 appeared first on Proficientz. The product led growth model is gaining tremendous momentum. See the details below. View the magazine.

Magazine 130

Magazine B2B Product Research Product Management 130

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine December 2020 appeared first on Proficientz. If you’re reading this newsletter, give yourself a big pat on the back. View the magazine.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

DECEMBER 2, 2022

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. It’s the department persona.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Product Management University

JANUARY 3, 2023

What is a B2B Sales Demo Script? Your B2B sales demo is the verbal value story you’ll tell when giving sales demos to prospective clients and current customers. Frequently Asked Questions About B2B Sales Demos. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest.

Demo 130

Demo B2B User Friction Customer Experience 130

Product Management University

FEBRUARY 9, 2023

Learn Value Skills for Leading Customers Strategically Versus Reacting Tactically Rock Hill, SC – February 9, 2023 Today, Product Management University launched The School of Customer Success for B2B. Customer success managers are no longer laundry-list managers with a quota.

B2B 130

B2B Certifications Product Management Product Manager 130

Product Management University

JANUARY 9, 2023

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. To a certain extent, it’s the B2B equivalent of in-app marketing for consumer apps on a mobile device.

B2B 130

B2B Customer Experience Product Marketing Definition 130

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Intercom, Inc.

FEBRUARY 6, 2020

“The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. Specifically on the B2B side, we’re also looking at where has the business come from and where are we seeing revenue and pipeline popping?

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. For example. Every company has an area that “leads”. Maybe it’s “sales led”.

Feedback Software 128

Feedback Software Analytic Tools Onboarding KPIs B2B 128

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. What is a B2B marketing funnel? It helps you visualize the customer journey.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

bpma ProductHub

OCTOBER 2, 2017

Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. He has worked for both small and large companies in the B2B software industry. This is being hosted at Kronos new offices in Lowell on Thursday, October 12, 2017 | 6:15 to 8:45 pm. Register @ www.bostonproducts.org.

Books 394

Books Software Review Roadmap Workshop 394

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Product Talk

OCTOBER 11, 2023

In practice, I have found that positioning these as assumption types makes it easier to know what to test. He also suggested that B2B products don’t need to be desirable, but simply usable and necessary. I agree that B2C apps have more desirability risk than B2B apps, but desirability is still important in the B2B space.

Feedback Software 306

Feedback Software User Testing Technical Review Product Research 306

Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Once you find these fans, create easy ways for them to engage with your brand and share their positive experience.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Intercom, Inc.

JUNE 10, 2020

How they use your product, what they think about your product, what they think about competing products, how they think about how your product is positioned and priced. Having never worked on B2B products, I had zero product judgment in this domain. Full Product Judgment needs to take in your customers’ perceptions and behavior.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. By the end of this post, you’ll know how to create an effective B2B survey, distribute it, analyze the results, and take action on what you’ve learned.

Product Research 98

Product Research Customer Satisfaction User Testing Customer Feedback 98

Product Management University

MARCH 14, 2023

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. About Product Management University Product Management University is a B2B/B2B2C training organization with training and certification programs for product management, product marketing, sales and customer success teams.

Framework 246

Framework Customer Experience Product Marketing Product Management 246

Intercom, Inc.

DECEMBER 10, 2020

As CEO of Gainsight , he has done more than most to popularize the category in the B2B SaaS world, and these efforts recently culminated in the company being acquired by Vista Equity Partners for $1.1 In the B2B world, it’s not just about the experience. It’s also about what’s the value this vendor is driving for me.

Customer Experience 223

Customer Experience B2B Data Visualization Product Research 223

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Like players at each position on any sports team, every product has a role. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy Let’s have a look see!

Product Management 246

Product Management Product Manager White Paper Vision 246

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Product Innovation Educators

AUGUST 19, 2024

More than half of B2B product launches don’t reach their financial goals. More than half of B2B product launches don’t reach their financial goals. By using the LAUNCH framework, companies can improve how they bring products to market, reduce launch failures, and make their product launch processes better over time.

Feedback Software 121

Feedback Software B2B Onboarding KPIs Customer Feedback 121

Product Management University

OCTOBER 29, 2024

Experienced product marketing managers that want to supplement their conventional product marketing skills with unconventional best practices specifically for B2B and earn an additional certification to distinguish themselves from others with more generic certifications. What’s Unique About Product Management University Courses?

Product Marketing 147

Product Marketing Marketing Certifications Product Management 147

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Innovation Educators

DECEMBER 16, 2024

He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Product Management University

OCTOBER 6, 2020

In B2B, it changes everything about how you build, market, sell and acquire customers. The consumerization of enterprise B2B products and services is in full swing. They’ll also be in a stronger position to lead than they’ve ever been. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

B2B 147

B2B Customer Experience Definition Demo 147

bpma ProductHub

APRIL 17, 2017

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. Melissa Perri, July 2016. Why Good Strategies Fail?

Roadmap 188

Roadmap B2B Strategy Product Strategy 188