Userpilot

MARCH 30, 2025

But is your mobile user acquisition strategy strong enough? If you expect users to come naturally just because your product is good, youre already at a disadvantage. I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Userpilot

MAY 20, 2024

Are you using B2B loyalty programs in your business? B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you.

Feedback Software 102

Feedback Software Analytic Tools B2B Research Software 102

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    If these strategies don’t hang together, we each hang separately.

Product Strategy 119

Product Strategy Strategy Onboarding KPIs Data Visualization 119

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? With a proper marketing team, you can experience better conversion rates and greater demand for your product. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? And should you, as a product manager care about it? What other SaaS companies use the North Star Metric and how can you find yours? What difference does it make if your product is B2B or B2C?

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userpilot

JULY 16, 2021

Are you aware of all the metrics that work for SaaS products in 2021? A simple Google search will lead you to numerous articles listing every possible metric out there. Instead of spending hours of your valuable time tracking every metric, you need to monitor SaaS metrics that actually matter.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Mind the Product

SEPTEMBER 17, 2018

TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor , formerly Head of Product Management at Huddle. The Cloud has Fundamentally Changed B2B Selling. B2B Metrics now are More Like B2C Metrics. Therefore, you need to address these concerns in your product.

Customer Experience 151

Customer Experience User Testing Customer Feedback Onboarding KPIs 151

Product Talk

SEPTEMBER 4, 2024

Working as a product trio can be a major transformation. Making the shift to product trios involves changing everything from the coworkers you collaborate with most closely and your communication style to the mindset you bring to work every day. – Tweet This The product team at Botify knows this all too well. What works well?

Product Research 225

Product Research Onboarding KPIs CTO Coach Research Software 225

Userpilot

OCTOBER 1, 2022

We’ve compiled the fundamentals of proper user onboarding that leads to software adoption—so you don’t have to do more research. Successful software adoption makes it possible to retain users, increase product stickiness , and grow your SaaS. Use onboarding checklists to drive users to the activation point as fast as possible.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

JUNE 17, 2024

Learning how to create a product-led growth strategy can transform your business. Let’s explore what a product-led growth strategy and its benefits are, and look at different strategies any SaaS can create and implement. While product-led growth focuses on delivering a great product experience.

Analytic Tools 103

Analytic Tools User Testing Onboarding KPIs Customer Experience 103

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. Micro-segmentation is specific to the actual customers using your product, not their business as a whole. Let’s get started!

Analytic Tools 97

Analytic Tools Customer Experience B2B Data Visualization 97

Userpilot

NOVEMBER 13, 2023

If you want loyal customers who keep coming back to your product or service, you need customer enablement. Having a great product just isn’t enough anymore. That’s exactly what effective customer enablement does – it helps customers get all the tools needed for successful product engagement.

Feedback Software 105

Feedback Software Data Visualization Analytic Tools User Testing 105

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. How to track customer experience metrics. 15 B2B customer experience best practices that drive business growth.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Amplitude

NOVEMBER 12, 2019

Compared to one-time-purchase software, SaaS products offer a few key benefits. Another core benefit to digital products is that it’s possible to improve the user experience over time (such as by adding new features or upsell Digital products make it possible to improve the user experience over time. opportunities).

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

DECEMBER 21, 2022

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? But how to do it right?

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Userpilot

JUNE 20, 2023

Learning to reduce customer onboarding time will impact your business in no small way. Your new users will experience the product quickly, and your adoption and retention rates will go up. But what exactly is an onboarding time, and how do you improve it for your SaaS? What is customer onboarding time?

Customer Experience 98

Customer Experience Onboarding KPIs Analytic Tools Feedback Software 98

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. But it’s an absolutely critical step for any SaaS strategy. Creating a user persona can be hard sometimes.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

MARCH 15, 2022

Is your SaaS business trying to leverage product growth to achieve success? In the SaaS world, product growth (or product-led growth) has become a popular way to drive growth as it allows users to experience the value of your product before they even subscribe to a plan. What is product growth in SaaS?

Onboarding KPIs 98

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 98

Mironov Consulting

SEPTEMBER 14, 2020

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. Here are some patterns I’ve seen in picking successful Heads of Product.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)? 4 benefits of account-based marketing.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

JULY 21, 2024

Let’s explore our product metrics benchmark and learn: The definition of month-1 retention rate and why it matters. Strategies to improve your month-1 retention rate. TL;DR Month-1 retention rate measures the percentage of users who continue using a product one month after sign-up. Companies analyzed in our report.

Data Visualization 105

Data Visualization Reporting Tools Onboarding KPIs Customer Experience 105

Intercom, Inc.

MAY 10, 2018

He’s written more than 650 of them over the past decade and has been featured and quoted in The New York Times, Fortune, Wired and Wall Street Journal. Growth teams commonly make the mistake of picking random, off-the-shelf KPIs without thinking about how they all fit together. Adam Risman: Andrew, welcome to Inside Intercom.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. GTM strategy.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Lenny Rachitsky

SEPTEMBER 3, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. He spent the past decade as a VC and product leader helping world-class companies like Faire, Quizlet, and Ibotta accelerate their growth. This makes products less sticky and retention more difficult.

User Testing 133

User Testing Feedback Software Framework Onboarding KPIs 133

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Provide convenient self-service support.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

MARCH 30, 2022

Making the decision to sunset a product can be difficult. When your efforts to improve user engagement fail, killing a feature or the entire product might be what you need. Never make gut-feel decisions when deciding to shelve a product. Take a look at your revenue – is your team able to still sell the product?

User Testing 98

User Testing B2B Onboarding KPIs Feedback Software 98

The Product Coalition

JUNE 15, 2020

One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? around the product as the largest source of sustainable, scalable business growth.”

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Userpilot

JULY 14, 2022

What’s better, any SaaS business can leverage tech-touch strategies to increase customer loyalty and scale customer success more efficiently. to engage users across the customer journey and help them succeed with your product. to engage users across the customer journey and help them succeed with your product.

Feedback Software 98

Feedback Software Technical Review User Testing Customer Experience 98

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Userpilot

JUNE 27, 2024

You will also discover onboarding strategies to boost the activation rate and learn how Userpilot can help you with that! Learn more about industry benchmarks in our latest SaaS Product Metrics Report. TL;DR The activation rate measures how many users reach the activation stage and experience product value.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs Customer Experience 105

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. Of the B2B companies that are fine-tuning their CX strategy , they are said to have strong revenue growth and ROI, reporting more than a 2x return on their investment. B2B CX: Beyond customer surveys.

Feedback Software 12

Feedback Software Data Visualization Onboarding KPIs B2B 12

Userpilot

JANUARY 17, 2023

To help you, we have put together this article with different types of friction, and practical steps to create seamless customer experiences and drive product growth. Create personalized onboarding flows — use welcome surveys to collect user data to help with proper segmentation and personalization.

Customer Experience 98

Customer Experience Analytic Tools Feedback Software Data Visualization 98

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98