The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. it is the same as a car manufacture ally with software startup working on AI tech to develop autonomous eclectic car AI-based apps.

Startups 127

Startups Strategy Technical Review B2B 127

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. B2B SaaS marketing (down market).

Enterprise 86

Enterprise Strategy Marketing Outbound 86

Userpilot

NOVEMBER 2, 2023

Marketing-led growth vs. product-led growth Marketing-led growth strategy vs. sales-led growth strategy Sales-led growth is a business growth approach which, as the name suggests, centers on the sales process. And use their first names, for Pete’s sake! Marketing-led growth vs. sales-led growth.

Feedback Software 84

Feedback Software Analytic Tools Research Software User Testing 84

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

AUGUST 1, 2019

Michael and his team created a lucrative reward system for startups , which they were able to do through group purchasing (taking advantage of a vertical that allowed them to buy software packages). We had some big names. I had seen things go haywire. When they said that to me, I was like, “Okay, this could be for me.”.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

JULY 9, 2020

Atlassian does not have an outbound sales team. And so just by simply trying to improve the quality of our reviews, for example, we do a great deal in driving SEO” Alexa: I’d love to contrast that with your current role at G2. So one example is that we vet all of the reviews, right? Kevin: Yeah, that’s true.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. No coding required- talk to a product specialist today.

Research Software 61

Research Software User Testing Outbound Marketing 61