Userpilot

AUGUST 14, 2024

According to the 2024 State of CX Personalization Report by Medallia, customers who go through very personalized experiences rate their overall satisfaction as 9.4 By developing a customer segmentation strategy, you can build the right segments, analyze their behavior, and set tactics to reach them through tailor-made initiatives.

Analytic Tools 104

Analytic Tools Feedback Software Research Software Reporting Tools 104

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.

User Testing 103

User Testing Product Research Market Research Research Software 103

Userpilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Customer Experience 96

Customer Experience User Friction Customer Feedback Onboarding KPIs 96

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s dive in!

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Thus, one must work efficiently with other teams to stay on top.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. Starting from their first point of contact to when they subscribe and eventually become raving fans of your product.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Here are eight user persona examples to guide you in creating your own detailed personas. User persona : Useful for product development and user experience design.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Search Engine Optimization (SEO) allows companies to reach more users with their content.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JUNE 5, 2024

Are you on the lookout for tools that can help you improve customer retention ? This article shows what you should look for when choosing customer retention software and showcases 12 tools worth considering. Zendesk is a customer service software for omnichannel support. Brevo (formerly Sendinblue) is a marketing and CRM tool.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Reporting Tools 105

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Ronke PM

OCTOBER 5, 2023

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

MAY 30, 2024

The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. Use onboarding checklists to guide users to the Aha moments.

Onboarding KPIs 105

Onboarding KPIs Data Visualization Analytic Tools User Testing 105

Amplitude

AUGUST 17, 2020

Your marketing campaigns and your product are the tools to building strong customer relationships at scale. Your audience has different needs and preferences, so you don’t want to send them all the same marketing campaign. As a result, companies are pushing the limits on where, when, and how they connect with customers.

Customer Experience 52

Customer Experience User Testing User Friction Analytic Tools 52

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. Why is needs-based segmentation important?

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

OCTOBER 6, 2022

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? What customer data can you collect to derive valuable insights and improve retention? In this piece, we’ll cover everything you need to know about customer behavior analysis. Hotjar — for recording user behavior in-app.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

FEBRUARY 10, 2023

You probably thought that companies only used one type of persona for sales, marketing, feature adoption , and everything else. Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers.

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98

Lenny Rachitsky

AUGUST 12, 2024

What PLG is and why it’s so popular ▶️ PLG is popular due to the shift from sales-driven B2B business models to user-focused, try-before-you-buy tactics: Consumers have become accustomed to testing products before committing, which has led to increased demand for similar experiences in the B2B space.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Testing 52

Userpilot

JULY 28, 2024

They develop strategies to reduce customer churn (the rate at which customers stop using a service) and increase customer loyalty. Being a great retention manager involves a multifaceted approach that focuses on both data-driven strategies and fostering a positive customer experience.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. As companies scale, they often cannot satisfy customer needs equally well. Build a product that users love by delivering value and a good product experience. They lack vision and lead nowhere.

Feedback Software 105

Feedback Software Product Research Analytic Tools User Testing 105

Userpilot

MARCH 14, 2023

TL;DR Freemium is a customer acquisition strategy that gives users access to basic functionality without paying while hiding the more advanced features behind the paywall. With freemium , companies are able to increase their brand awareness and grow their customer base at a low cost. What is the freemium model?

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

JULY 13, 2023

The important metrics you should use to measure the growth of a company are: Customer acquisition cost (CAC) assesses the average cost to acquire new customers and evaluates the efficiency of sales and marketing efforts. Customer lifetime value (CLV) determines the total revenue a customer generates throughout the relationship.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 98

Userpilot

JULY 21, 2024

They develop strategies to reduce customer churn (the rate at which customers stop using a service) and increase customer loyalty. A retention manager is responsible for reducing customer or employee turnover and fostering loyalty. Their day-to-day involves a mix of strategy, analysis, and customer interaction.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

APRIL 24, 2024

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. Nearly 85% of marketers now use AI to write content. AI-powered product localization makes it more accessible and user-friendly across global markets.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Reporting Tools 96

Userpilot

JULY 20, 2024

They develop strategies to reduce customer churn (the rate at which customers stop using a service) and increase customer loyalty. Customer retention managers rely on various tools to enhance customer satisfaction and loyalty. Their day-to-day involves a mix of strategy, analysis, and customer interaction.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Amplitude

FEBRUARY 1, 2021

There are marketing emails to assemble. In the Mad Men world of marketing, a huge launch day could be vital in building hype. The ultimate goal of a product launch is to demonstrate its unique value proposition to your target audiences and establish your product’s presence in the market. Or is it to delight existing customers?

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

JULY 11, 2024

They develop strategies to reduce customer churn (the rate at which customers stop using a service) and increase customer loyalty. A retention manager, specifically a customer retention manager, tackles tasks centered around keeping clients happy and preventing them from churning or discontinuing service.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

FEBRUARY 21, 2022

During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. The post-launch phase is all about user onboarding.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98