Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Lead product marketing manager.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. Steps to build your B2B SaaS customer journey map: Establish your company’s goals and align them to the intended customer journey mapping. B2B SaaS customer journey map. Reviews on review sites like G2, Capterra, etc.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping. Use social proof in your marketing materials.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

OCTOBER 16, 2022

With Userpilot, you can apply these strategies without having to code. Customer intimacy focuses on the specific needs of each customer instead of the “demand” of the general market. For this, you can calculate software adoption rate, which is the percentage of signed-up customers that become active users. Churn rate.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000. Create consistent, customer-centric experiences.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Userpilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Effective customer analysis is the key to business success.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams. Their SVP of Customer Experience Margaret K?dziora

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Userpilot

AUGUST 14, 2024

Product Drive Categories This year’s Summit Drive features talks in four categories : product management and leadership, product growth, product marketing, and AI & product management. It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105

Userpilot

JULY 28, 2024

Product Teams Can Use Userpilot to: Improve Product Adoption with Insights from Analytics Improve User Onboarding Interactive Guidance Collect User Feedback with No-Code In-App Surveys Get a Demo 14 Day Trial No Credit Card Required What is a retention specialist? Book a demo to see it in action!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Mironov Consulting

FEBRUARY 28, 2024

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.  ”)  Building software is a complex intellectual team exercise, not simply reading specs or typing. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Userpilot

APRIL 8, 2024

Think about the last software application that you used for work. Word-of-mouth marketing relies on product virality and network effects. This is best done through contextual in-app messages highlighting the benefits of the additional/premium features. Whose idea was it to buy it? Did it come from the management or employees?

Analytic Tools 100

Analytic Tools Feedback Software Data Visualization Strategy 100

Userpilot

OCTOBER 4, 2022

The AARRR framework is important for B2B SaaS because it helps you nail down strategies to optimize every stage of the funnel starting from user signs, while also informing you of leaks in your funnel where conversion rates are low. Viral loops promote word-of-mouth marketing by getting existing users to refer your product to their network.

Customer Experience 98

Customer Experience User Testing Onboarding KPIs Software Review 98

Lenny Rachitsky

AUGUST 12, 2024

What PLG is and why it’s so popular ▶️ PLG is popular due to the shift from sales-driven B2B business models to user-focused, try-before-you-buy tactics: Consumers have become accustomed to testing products before committing, which has led to increased demand for similar experiences in the B2B space.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Testing 52

Gainsight

MAY 7, 2020

Now, most organizations are settling into the reality that digital businesses will continue to grow, but due to uncertainty, most need to be more conservative on spending. We’ve written about process solutions to “do more with less” But how can you do more with less software spend ?

Analytic Tools 59

Analytic Tools Customer Communications Feedback Software Customer Experience 59

Userpilot

DECEMBER 3, 2022

Invite customer reviews, encourage referrals, and create loyalty programs at the loyalty stage. For example, customer service reps may use CRM software to keep track of customer complaints or inquiries and manage customer support tickets. Potential customers analyze competing products and read reviews.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JANUARY 3, 2023

MQL is a potential customer fit for your business, reviewed by the marketing team. Tracking MQL to SQL conversion rates can improve your marketing efforts, and conversion frequency, and thus drive business growth. What is a Marketing Qualified Lead (MQL)? Marketing & Sales funnel. Let’s dive in!

User Testing 98

User Testing Feedback Software Research Software Customer Experience 98

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Said Nicole Dugan, Director of Marketing at Sapiens, in a comment under my Linkedin post venting about failed personalization attempts. Or following up diligently to see if their problem has been solved. Source: hyperise.

Analytic Tools 98

Analytic Tools Software Review Data Visualization Customer Experience 98

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

AUGUST 28, 2024

You can use a no-code analytics tool like Userpilot to automate this process. For example, you can utilize tools like Userpilot for automating in-app messages , maintenance announcements, etc. You can use a no-code analytics tool like Userpilot to automate this process. so you can always communicate changes upfront.

Analytic Tools 52

Analytic Tools Data Visualization Customer Feedback Feedback Software 52

Userpilot

NOVEMBER 23, 2023

In other words, most of the features don’t support the outcomes you’re trying to create for your markets and your customers. This means that whatever they work on isn’t always aligned with customer or market needs. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen.

Feedback Software 105

Feedback Software Product Research Analytic Tools User Testing 105

Userpilot

SEPTEMBER 14, 2023

A dunning email is a transactional email with account information and an attached invoice used to remind customers about any due payment. Whether overdue payments are due to insufficient funds or erroneous billing settings, the inability to access your product (and all the data stored on it) can hurt the customer relationship.

Analytic Tools 104

Analytic Tools Data Visualization Customer Experience User Testing 104

Userpilot

JULY 20, 2024

Retention specialists can leverage platforms like Userpilot for understanding user journeys, ClientSuccess and ChurnZero for B2B customer success and churn prediction, Baremetrics for subscription analytics, etc. This might involve personalized emails, in-app messaging , or targeted calls to address concerns and pre-empt churn.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JULY 21, 2024

Some essential tools for retention specialists include Userpilot for user journey optimization, ClientSuccess for B2B customer success management, and ChurnZero for churn prediction and customer health scoring. This might involve personalized emails, in-app messaging , or targeted calls to address concerns and pre-empt churn.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JULY 28, 2024

Product Teams Can Use Userpilot to: Improve Product Adoption with Insights from Analytics Improve User Onboarding Interactive Guidance Collect User Feedback with No-Code In-App Surveys Get a Demo 14 Day Trial No Credit Card Required What is a retention manager? ClientSuccess – Best for B2B customer success management and retention.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. In contrast, savvy vendors align their sales process to the way the market wants to buy.

Research Software 91

Research Software User Testing B2B Software Review 91

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. In contrast, savvy vendors align their sales process to the way the market wants to buy.

Research Software 91

Research Software User Testing B2B Software Review 91

Userpilot

AUGUST 20, 2022

“Customer love” is the last thing you think about in a B2B SaaS environment. Customer love improves word of mouth, positive reviews, customer retention , customer loyalty, and customer stickiness. Use emotional design and messaging to develop brand consistency. Positive reviews. Stick around and become loyal.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Userpilot

JULY 11, 2024

Product Teams Can Use Userpilot to: Improve Product Adoption with Insights from Analytics Improve User Onboarding Interactive Guidance Collect User Feedback with No-Code In-App Surveys Get a Demo 14 Day Trial No Credit Card Required What is a retention specialist? Book a demo to see it in action!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

FEBRUARY 10, 2023

You probably thought that companies only used one type of persona for sales, marketing, feature adoption , and everything else. Marketing personas are designed to cover the psychological and behavioral aspects of the target audience. So the marketing team can capture more qualified leads for the sales team.

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98

ProductPlan

MARCH 4, 2022

Note: We’ll assume your company sells B2B SaaS software. Let’s say that when you drafted the bio for your persona, you had learned that the typical user of your B2B app would be using it in an office. Note: If you’re selling B2B products, you probably have different messages for your user persona vs. your buyer persona.

Customer Experience 83

Customer Experience Customer Feedback User Testing Feedback Software 83

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228