Intercom, Inc.

JUNE 21, 2018

That means your focus should be on building the right customer profile and developing precise messaging to reach them. We’ve evolved into the leading resource for B2B salespeople who are trying to figure out how to innovate, evolve and modernize their sales processes. For us, it was important to completely saturate the market.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Third, the lines between sales, marketing, product, and support are blurring. With a plethora of comparable options in the market, customers will take their business to the company that provides the best experience.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

OCTOBER 13, 2022

The most powerful and configurable in the market with the best user experience, making it the easiest to learn and use, which we know is a big customer priority. And finally, a new tooltips feature – our first ever customer-initiated message type. Third, a new visual bot builder. There are no additional charges.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Companies in the foreign exchange markets make a lot of money.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

JULY 28, 2024

Products that are expensive, target a narrow/specific market or are struggling with high acquisition costs are ideal candidates for free trials. Average lengths for a free trial range between one week to two months but B2B SaaS companies typically fall in the 14 to 30-day range. Get your Userpilot demo today to get started.

Research Software 98

Research Software User Testing Customer Experience Product Research 98

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Intercom, Inc.

AUGUST 1, 2019

“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. Short on time? It’s a little bit of a different life.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

The Product Coalition

APRIL 14, 2020

After all, who doesn’t want more market share and revenue growth? Nevertheless not all businesses understand how to leverage on technology to break out of the ad-spend rat race nor harnessing it to help marketing and sales teams to be more effective.

Banking 78

Banking User Testing Research Software Customer Experience 78

Intercom, Inc.

NOVEMBER 5, 2019

Slack’s Manager of Mid-Market Sales, Maggie Hott, and Guru’s Senior Director of Sales, Halid Ibrahimovic, on the power and pitfalls of accelerating sales with automation. We do some interesting things in terms of implementing automated text messaging and leveraging chatbots and things to that nature. Derek: Oh, absolutely. Dave: Yeah.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

APRIL 9, 2020

It’s been awesome to see all teams – engineering, sales, marketing – jump in and really appreciate that. We want to use outbound emails infrequently and wisely these days, but can you also present it on your website? We’ve been just trying to share those fun posts and positive feedback out to the whole company.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Userpilot

AUGUST 7, 2019

That’s the reason why focusing your efforts on what happens after you make the deal is also an important part of every B2B SaaS company. How is Customer Success correlated with Product Marketing? It boosts word-of-mouth marketing. Everyone knows that word-of-mouth marketing is the most effective type of marketing you can have.

Feedback Software 68

Feedback Software Customer Experience User Testing Research Software 68