Productside

NOVEMBER 8, 2024

In B2B, Sales is your #1 customer. The post Meet Your New Partner: The Sales Team – B2B Marketing Rules appeared first on Product Management Courses | Productside. The post Meet Your New Partner: The Sales Team – B2B Marketing Rules appeared first on Product Management Courses | Productside.

B2B 156

B2B Marketing Product Management Product Manager 156

Product Innovation Educators

NOVEMBER 7, 2022

Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. They said they needed to grow market share and gain clients but at the same time lift the amount of dollars per client.

B2B 237

B2B User Testing Customer Experience Banking 237

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.

User Testing 280

User Testing Product Research Market Research Research Software 280

Mind the Product

APRIL 21, 2023

Regardless of whether a B2B company adopts a ‘sales led’, ‘product led’ or ‘hybrid product led, sales assisted model, product managers play a pivotal role in providing an x-functional linkage between customers, sales and marketing org and engineers.

B2B 181

B2B Product Management Product Manager Management 181

Product Management University

MARCH 14, 2023

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. It gives product management, product marketing, sales and customer success teams a common holistic view of the customer so they can focus their collective efforts on eliminating the obstacles and helping customers achieve those outcomes.

Framework 246

Framework Customer Experience Product Marketing Product Management 246

Product Innovation Educators

DECEMBER 9, 2024

For example, one B2B company Doug worked with saw their marketing department transform from one of the lowest-rated departments to generating 100 times more leads within three months of implementing this approach.

Systems Review 245

Systems Review Data Visualization Framework User Testing 245

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Branding Data Visualization 209

Mind the Product

AUGUST 22, 2023

Based on four decades of experience in the B2B product world, product experts, Poornima and Rahul share best practices for product managers and product market managers collaborating effectively. Read more » The post How product marketing managers and product managers can collaborate appeared first on Mind the Product.

Product Marketing 172

Product Marketing Marketing Product Management Product Manager 172

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Lenny Rachitsky

DECEMBER 29, 2024

He was also the first head of growth at Atlassian, where he led product for Jira Agile and built the first-ever B2B growth team. Spend 80% of your time focusing on the external factors—customers, competitors, and market conditions—rather than internal processes. How does the market view this problem?

Data Visualization 109

Data Visualization Product Research Feedback Software Customer Feedback 109

Userpilot

OCTOBER 19, 2024

4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys. It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels. Larger organizations can opt for higher-tier plans.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Being a product manager in a B2B service company, the question was particularly difficult to answer.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Product Talk

OCTOBER 16, 2024

We learn about the exact things that have the potential to help our product stand out in the market. Our case studies cover B2B scenarios, B2C scenarios, even complex B2B2B2C scenarios. We learn about the small annoyances that drive our customers crazy day after day. The benefit of continuous interviewing is serendipity.

Product Research 232

Product Research User Testing Customer Feedback Customer Experience 232

Product Management University

JANUARY 19, 2023

When product management teams adopt a portfolio strategy approach to managing products, they’re focused on making their organization better in market segments where they can best succeed. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Melissa Perri

JANUARY 4, 2020

How do we run it in B2B" Managers are less afraid of experimentation. Supporting infrastructure will be needed to disseminate market research, and customer feedback to teams. There will be technical PMs, consumer facing PMs, people who specialize in internal tools vs B2B. . -- 2013: "We don't do experiments here, Melissa.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Product Management University

SEPTEMBER 11, 2024

Learn Targeted Skills in Small Chunks On the Go Today, Product Management University announced the availability of 15 new micro learning courses for high technology product managers in B2B. They cover basic skills for newer product managers to more advanced skills for market strategy, product strategy and portfolio planning.

Product Management 264

Product Management Product Manager User Testing Technical Review 264

Mixpanel

JANUARY 4, 2023

This removes the friction of customers having to schedule a call with a sales rep, negotiating on price, and the many other steps that completing a B2B software purchase typically entails. When I was in my 20s and had just moved to NYC, I was in the market to buy my first new mattress. A quick story. Buying software in 2023.

Analytic Tools 133

Analytic Tools Research Software Feedback Software B2B 133

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Product Management University

JANUARY 27, 2023

Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they can build, market, sell, and deliver higher-value products and services that lead to more consistent and predictable growth. In B2B though, voice of customer data is used for more than just products.

Data Visualization 130

Data Visualization B2B User Testing Customer Feedback 130

UX Planet

MARCH 15, 2025

After over four years of working freelance/contract, I entered the full-time job market for the first time this year. When I say niche down, I mean finding the narrow slice of the market where you can beat out all of the competition. How to navigate this terrible job market? I braced myself for a painful, prolonged process.

Research Software 59

Research Software Marketing User Testing Weak Development Team 59

Userpilot

MAY 20, 2024

Are you using B2B loyalty programs in your business? B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you.

Feedback Software 102

Feedback Software Analytic Tools B2B Research Software 102

Product Management University

FEBRUARY 9, 2023

Learn Value Skills for Leading Customers Strategically Versus Reacting Tactically Rock Hill, SC – February 9, 2023 Today, Product Management University launched The School of Customer Success for B2B. Our training program helps them elevate their role to strategic account leaders.”

B2B 130

B2B Certifications Product Management Product Manager 130

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Sales and marketing efforts as the primary drivers for customer acquisition and revenue. For example. High-Touch sales process. Long and complex sales cycles. Limited free offerings.

Feedback Software 144

Feedback Software Analytic Tools Onboarding KPIs B2B 144

Product Management University

MAY 24, 2021

In B2B though, the value chain goes well beyond the user. This is where B2B and B2C product management completely diverge. In B2B, the user and the buyer are rarely the same. At the top of your game, you’re delivering solutions with industry-specific functionality that make customers more competitive in their markets.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. I want to focus on the responsibilities of B2B product management that don’t get much airtime. For some, a market means a user or buyer persona.

Leadership 147

Leadership Marketing Product Management Product Manager 147

The Product Guy

JUNE 18, 2020

Say you’ve done your customer research and sized up the market. Your product hits the market. . Knowing their differentiating capabilities can help you capture market share away from your competitors. . Marvin Mathew is a New York based Product Manager with experiences across B2B & B2C–FinTech, SaaS and HealthTech.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Product Management University

FEBRUARY 22, 2023

Typical responsibilities include basic vertical and horizontal market segmentation for a portfolio of products that serves common markets and customers. This involves staying up-to-date on market trends and researching your target customers’ needs. Make customer outcomes the starting point for everything.

Positioning 264

Positioning Product Management Product Manager B2B 264

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

User Testing 141

User Testing Product Marketing Marketing Customer Experience 141