article thumbnail

Meet Your New Partner: The Sales Team – B2B Marketing Rules

Productside

In B2B, Sales is your #1 customer. The post Meet Your New Partner: The Sales Team – B2B Marketing Rules appeared first on Product Management Courses | Productside. The post Meet Your New Partner: The Sales Team – B2B Marketing Rules appeared first on Product Management Courses | Productside.

B2B 156
article thumbnail

The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success

Product Management University

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. It gives product management, product marketing, sales and customer success teams a common holistic view of the customer so they can focus their collective efforts on eliminating the obstacles and helping customers achieve those outcomes.

Framework 246
article thumbnail

Why opinions aren’t optional in content marketing

Intercom, Inc.

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. Download Intercom on Marketing. gigabytes per year. Opinions sell products.

Marketing 222
article thumbnail

ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

article thumbnail

Product Management University Announces Product Strategy Framework for B2B

Product Management University

Today, Product Management University announced its Product Strategy Framework for B2B product management. The ultimate goal is to quantify the value your product investments will deliver to the market and the ROI of those investments back to your own organization. Which market segments are our sweet spots right now?

B2B 130
article thumbnail

Velocity’s Doug Kessler on bringing the mojo back to content marketing

Intercom, Inc.

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209
article thumbnail

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Database Audits. Database Audits.

article thumbnail

Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

article thumbnail

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. B2B organizations struggle with bad data. The primary takeaway? Forrester found “only 1.2%

article thumbnail

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

article thumbnail

Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

article thumbnail

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. Download ZoomInfo’s eBook to follow four data-driven steps to drive successful B2B demand generation, including how to: Nail down your ideal customer profile (ICP) Leverage intent data Personalize messages to your priority accounts Review, report, and iterate

article thumbnail

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.

article thumbnail

Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.