Remove B2B Remove Market Research Remove User Friction
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The future of support: 5 key trends that will shape customer care in 2021

Intercom, Inc.

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. New research from Intercom reveals how support leaders are striking a balance. Below we dive into each of the five key trends from our research.

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504: Market Research for Product Innovation – with Chip Chomyn

Product Innovation Educators

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. TLDR B2B customer insights are the knowledge and information gained by companies that focus on businesses as individual customers.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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477: Three-step VOC system – with Andrea Ruttenberg, PhD

Product Innovation Educators

Market research essentials for product managers Today we are talking about the knowledge area called market research. How do you know that the product you’re developing will actually create value for customers, that they’ll love it, and that they’ll buy it? Needs are not solutions.

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How to Rewrite Your Homepage with Sharper Positioning & Messaging by Anthony Pierri

Userpilot

TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. Positioning is about defining your product’s value and unique selling point. Messaging , on the other hand, is about using the right words to clearly communicate your benefits to customers.

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