The Product HQ

JUNE 10, 2024

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch.

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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The Product HQ

JULY 1, 2024

Looking to know the average B2B product manager’s salary? According to Glassdoor, the average B2B product manager salary in the US is $161,935 , with the average product manager salary range being between $100,000 and $267,000. In this article, we dive deeper into the average product salaries of B2B PMs.

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Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

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Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

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The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager.

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Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

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Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

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Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

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Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

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Mind the Product

APRIL 24, 2018

Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Imagine that you are building a product for everyone who regularly uses a Chrome browser. Product/market fit questions: Remember a time you were trying to solve this problem with this product.

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Userpilot

AUGUST 12, 2024

In this article, we’ll cover the basics of product positioning and messaging and a brief overview of improving your homepage. TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. Book a seat. Who is Anthony Pierri?

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PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

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Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. User persona : Useful for product development and user experience design. Reviews : Gather feedback from user reviews on your product to identify recurring themes and highlight common user frustrations or desires.

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Userpilot

APRIL 24, 2024

Learn how Lisa (and you) can quadruple your UX research response rates with Userpilot. TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. A website for recruiting interview participants.

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Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

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Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

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Userpilot

JUNE 17, 2024

They also assess complex information from market numbers, market research , and behavior to help the company make better decisions. User acquisition specialist’s main responsibilities As a user acquisition specialist, you will play a critical role in driving the growth of SaaS products.

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Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Develop strong relationships with analysts (Gartner, Forrester, etc.)

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Userpilot

JUNE 19, 2024

The specific requirements for this role will vary depending on the company size, industry, and the stage of the product lifecycle. Here is a detailed breakdown responsibilities and duties of a product analyst: Carrying out adequate customer research and gathering data about the use to analyze customer behavior.

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Userpilot

OCTOBER 5, 2024

Target user persona example from Userpilot Userpilot’s user persona example outlines information about the Product Marketing Manager who works at a B2B SaaS company with 11–50 employees. Userpilot’s Product Marketing Manager persona. Frustrations with their current solution/product. What are the 4 personas?

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Userpilot

MAY 30, 2023

To support your marketing campaigns, here are a couple of survey ideas: Trigger a welcome survey to ask new customers about the size of their team, their job titles, and their goals. Allowing you to personalize your marketing messages better. Measure your product-market fit Haven’t confirmed if you have achieved product-market fit yet?

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Userpilot

JUNE 28, 2024

Conduct market research to stay ahead of industry trends and competitor activities to improve acquisition efforts. Support product marketing initiatives by identifying and targeting key user segments while working with other teams. Manage paid advertising budgets to ensure efficient and effective use of resources.

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Userpilot

JUNE 17, 2024

Customer Retention : Keep users engaged with continuous product value. Expansion : Drive growth through satisfied users advocating for the product. Let’s go over the steps to build a product-led strategy: Define your ideal user : Conduct market research and create user personas to design an effective product-led strategy.

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Userpilot

JUNE 26, 2024

They also assess complex information from market numbers, market research , and behavior to help the company make better decisions. User acquisition specialist’s main responsibilities As a user acquisition specialist, you will play a critical role in driving the growth of SaaS products.

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Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Userpilot is a product growth and user onboarding tool designed to drive user adoption for SaaS companies. So, where do you begin?

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Userpilot

JUNE 12, 2024

Conduct market research to stay ahead of industry trends and competitor activities to improve acquisition efforts. Support product marketing initiatives by identifying and targeting key user segments while working with other teams. Manage paid advertising budgets to ensure efficient and effective use of resources.

Analytic Tools 52

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Userpilot

FEBRUARY 21, 2022

A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The aim of the pre-launch phase is to get your product and your business ready. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. jobs to be done.

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Obo

JANUARY 23, 2019

Jerome Crochat, Director of Product Management, used Obo to gain stakeholder alignment on the product plan using Drivers. Cloverpop gains critical data from its target market Cloverpop , an early-stage startup, is building an enterprise decision platform that helps companies innovate and drive business results.

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Mixpanel

FEBRUARY 2, 2021

We spent more than 6 months doing a ton of qualitative and quantitative research, including interviews with dozens of past, current, and potential customers, market research, and product analysis. Through our research, we found that this was more than enough for 90% of our customer base.

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The Product Coalition

DECEMBER 21, 2020

Before we dive deep into the intricacies of product idea validation, here’s a diagram that neatly summarizes the whole process. Market research Every product design cycle should start with a robust research phase. Don’t worry if it doesn’t make total sense right off the bat.

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Userpilot

JUNE 19, 2024

The specific requirements for this role will vary depending on the company size, industry, target audience, and the product or service being offered. Conduct market research to stay ahead of industry trends and competitor activities to improve acquisition efforts. Being a great user acquisition specialist can be a tough task.

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Ronke PM

OCTOBER 5, 2023

A Day In The Life Of Your Customer Another customer-facing activity product leaders should make use of is the "A Day in the Life of Your Customer” series, which can be done monthly. The cross-functional partners that should be included in these events are the engineering team, design lead, and product marketing manager.

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Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

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Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

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Userpilot

MARCH 6, 2020

Anna Karcz-Czajkowska – Co-founder at Symu.com – a remote collaboration tool for developers and graphic designers and Showly.co – collaboration tool for marketers, virtual assistants, freelancers and digital agencies. Women in Product. Tell us a bit about the products you’re working on and your day to day job.

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The Product HQ

FEBRUARY 6, 2023

How do you figure out what your customer needs from your product? Since market research is one of the pillars that form the major responsibilities of a senior product manager, a natural follow-up is to ask candidates how they pinpoint customer needs. These team activities run independently.

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