Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. User persona : Useful for product development and user experience design. Proto persona : Helps brainstorm early-stage product features and marketing messages based on assumed user characteristics.

User Testing 89

User Testing Research Software Data Visualization Feedback Software 89

Userpilot

APRIL 24, 2024

Learn how Lisa (and you) can quadruple your UX research response rates with Userpilot. TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. A website for recruiting interview participants.

User Testing 77

User Testing Product Research Research Software Data Visualization 77

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Responsibilities. Helpful skills and experience.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

MAY 30, 2023

To support your marketing campaigns, here are a couple of survey ideas: Trigger a welcome survey to ask new customers about the size of their team, their job titles, and their goals. Allowing you to personalize your marketing messages better. Market research survey example. Public roadmap survey example.

Customer Feedback 69

Customer Feedback User Testing Feedback Software Product Research 69

Userpilot

FEBRUARY 21, 2022

A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The aim of the pre-launch phase is to get your product and your business ready. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. jobs to be done.

Research Software 87

Research Software Feedback Software Onboarding KPIs Product launches 87

Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Research Software 75

Research Software Strategy Customer Experience User Testing 75

Ronke PM

OCTOBER 5, 2023

A Day In The Life Of Your Customer Another customer-facing activity product leaders should make use of is the "A Day in the Life of Your Customer” series, which can be done monthly. The cross-functional partners that should be included in these events are the engineering team, design lead, and product marketing manager.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 86

Analytic Tools Feedback Software Research Software User Testing 86

People-First Product Leadership

SEPTEMBER 17, 2023

> <Provide links to the process and supporting stages> <Include a list of products according to their lifecycle stage> Key Project Links <Provide links to important documents and projects. Aakash is the product lead at a B2B dev tools startup, a Harvard MBA grad, an angel investor, and a PM coach.

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

Intercom, Inc.

JANUARY 14, 2021

Hubert: Productboard is a project management system, it’s a system that helps product managers make better product decisions and figure out how to bring products to market faster. It’s a B2B SaaS application, think of it as a CRM. It’s the same thing in product management. Rati: Amazing.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 74

B2B Research Software Feedback Software Customer Experience 74

Userpilot

OCTOBER 5, 2024

Target user persona example from Userpilot Userpilot’s user persona example outlines information about the Product Marketing Manager who works at a B2B SaaS company with 11–50 employees. Userpilot’s Product Marketing Manager persona. Frustrations with their current solution/product. What are the 4 personas?

Research Software 59

Research Software Customer Experience Analytic Tools User Testing 59

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 82

Feedback Software Research Software Analytic Tools User Testing 82

Mixpanel

FEBRUARY 2, 2021

We spent more than 6 months doing a ton of qualitative and quantitative research, including interviews with dozens of past, current, and potential customers, market research, and product analysis. Through our research, we found that this was more than enough for 90% of our customer base.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Mixpanel

AUGUST 3, 2023

Product teams can enhance the customer experience to drive more users to the value moment conversion. Sales can be armed with messaging that focuses on the known value moment. Customer success can guide customers to the product’s value. Check out our Marketing Analytics Board. That’s the real trick for marketers.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Product teams can enhance the customer experience to drive more users to the value moment conversion. Sales can be armed with messaging that focuses on the known value moment. Customer success can guide customers to the product’s value. Check out our Marketing Analytics Board. That’s the real trick for marketers.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Product teams can enhance the customer experience to drive more users to the value moment conversion. Sales can be armed with messaging that focuses on the known value moment. Customer success can guide customers to the product’s value. Check out our Marketing Analytics Board. That’s the real trick for marketers.

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Userpilot

JULY 6, 2023

SurveyMonkey is a feedback software that can build multiple types of surveys including employee engagement, Net Promoter Score, customer satisfaction, product testing, and event feedback. We know it’s perfect for customer success and product marketing because we built it for it. Especially SaaS products. Survio settings.

Data Visualization 83

Data Visualization Embedded Analytics Analytic Tools Feedback Software 83

Business of Software Conference

JULY 2, 2019

Actually the most significant part of our business is the B2B. So we have this huge range of our B2B clients and we were told if we get it could give them a better approval flow we’d be able to get and recruit many more big businesses to our platform. And it amazes me how many organizations just do not understand design research.

Weak Development Team 40

Weak Development Team Research Software User Testing Analytic Tools 40