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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
How do we run it in B2B" Managers are less afraid of experimentation. They started to see the value. -- 2011: "Product reports to the VP of Engineering." 2019: "Product reports to the CPO." We started seeing the need for productleadership, even at the largest of companies. -- 2011: "What is a user story?"
In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “ProductStrategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.
Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ ProductStrategy – Focus.” But what about a product team with longer renewal cycles, perhaps a B2B SaaS product on annual or multiyear contracts?
This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2Bproduct manager. Product Manager Job Description. Download the PDF.
But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. I want to focus on the responsibilities of B2Bproduct management that don’t get much airtime. To some product managers, market is synonymous with users.
Introduction Your organization’s survival depends on its ability to successfully expand from a single product to multiple products. This episode features an in-depth conversation with Greg Coticchia, CEO of SE Healthcare and product management expert. He has served on numerous boards, both profit and nonprofit.
Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form productstrategies without a company strategy to hang them on. We can’t build a sensible productstrategy in a vacuum.
The Critical Role of ProductStrategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A productstrategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.
The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. Why Product CEO Makes Total Sense It’s a short list. Let’s have a look see!
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.
This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The same approach with a few alterations can be replicated for B2C SaaS products as well. For B2Bproducts, the cohort could be revenue cohort*, number of users per customer cohort*, time period, etc.
The Critical Role of ProductStrategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A productstrategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.
At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth. In Conclusion.
We have since grown Miro to around 12 million users and 600 employees, making Miro one of the fastest-growing B2B startups in history. With such hyper-growth, there’s been an ever-growing need to scale the way we do product. If it’s well-organized, you can easily have up to 20+ people in this meeting and still stay productive.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.
I find that a product walkthrough is often needed when you are trying to make the case to leadership to green-light a new venture based on the strength of your vision for it. All of this is why I find the best way to articulate a strategy is as a set of product/market fit hypotheses that you are constantly iterating on and refining.
The challenge As a B2B SaaS company, this organization experienced rapid growth over the span of a decade. They developed multiple product lines and services to support a global target audience. As the company grew, it became clear that the product development process is intrinsically connected to the business’s overall success.
In my last piece, I discussed many of the tools that product leaders have for building a customer-obsessed culture. Part 1 of this series also discussed the foundation you need for these tools to work, which is the right leadership.) Here, the company identifies its top 10–20 highest paying customers critical to the business.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.
Much has been written about designing products based on the job they’re hired for – it’s important that as you look to get hired for more jobs, you keep a core value proposition at the heart of your productstrategy. This is something that should be constantly discussed within your leadership team.
Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston. She wears many hats at PowerAdvocate, including serving as a product owner for a software development scrum team, a subject matter expert on the energy industry, helping the sales team as a product expert, and helping drive customer adoption.
As you might have noticed from reading this blog, I share many stories related to my personal relationships as a means to talk about productleadership. Often it’s because so much of productleadership is about relationships. At work, things are much more complex.
After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Convincing stakeholders the above supports company goals (productstrategy). My favorite part as a lifelong product manager? Finding user problems. Never gonna be!
They are seeking a Mobile Product Manager to lead the innovation and expansion of their field service mobile application across iOS, Android, and various third-party integrations. A person with no background in AI, ML, or LLM-powered products. A professional with no experience building consumer products (e.g.,
Rao’s transformative career journey began in Mumbai, India, where he spent three years in product management roles for startup Parity Cube, which develops e-commerce content monetization tools to help web-based publishers manage native advertising and affiliate marketing. Rao helped drive productstrategy and develop new computer tools. “I
Yet we continue to think our customers won’t mind changing to use our products. In the B2B hemisphere, change goes hand and hand with new products. B2Bproduct leaders, I am calling you out on the dreaded implementation phase. I got the leadership team together in front of a whiteboard. But should it?
As the VP of Product Management at HiveMQ, Yury oversees HiveMQ product discovery and delivery by the Product & Engineering team. In his role on the leadership team, he is responsible for shaping and executing their productstrategy.
How to create a scalable product organization. How productstrategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.
Many B2Bproduct managers reported working in sales-driven organizations, where the sales team may request a feature on a critical customer or prospect’s behalf. Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston. Test their assumptions and evaluate if the idea is worth pursuing. Libby Webb.
PM with a technical background and a strong product sense. A person without a formal leadership title. PM looking for a by-the-book product manager role. B2BProduct Managers with no B2C experience. He can unify complex product ecosystems to enhance cross-selling opportunities.
This high-consideration, high-intent signup funnel is similar to the problems FinTech companies might face, or a B2B company facing a long, complicated API integration. Andrew Chen: I think this is one of the reasons why B2B SaaS companies have a recurring revenue model. “Great leadership hinges on some sense of predictability.
It took me time to understand that I need to present myself as a productleadership coach and productstrategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. We are here to help you.
You may also be thinking, “But Steve Jobs said he didn’t talk to customers, and Apple created some of the coolest products out there under his leadership.” Are they the users or the buyers of your product? These are typically very different people with very different problems and motivations in B2B environments.
Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.
And when I started in product management back in 2000, it was that sense of excitement and possibility that attracted me to the job—the promise of AOL Instant Messenger and the blank slate. B2Bproduct management has always been strategic. But it’s becoming even more so in this new world of Product-led Growth.
Your product will always have bugs, and you will always need to chase and fix the important ones. But sometimes, the really important bugs are not showing in the product itself. These are bugs in your productstrategy, and if not fixed, it will be very difficult for your product to succeed.
Product-led growth is one of the hottest topics in our industry. One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. Photo by R Khalil from Pexels Product-led growth (PLG) seems to be everywhere these days. If you are in B2B SaaS, it is almost impossible to avoid the discussion, and rightfully so.
The graph below shows the most common teams that are granted access to the roadmap: Generally, your Product and Dev teams will use it the most, to keep everyone aligned and aware of what is coming next. Settle on a productstrategy and figure out your goal. You might also want to share your roadmap with customers.
Why do product managers need them? That’s what Dave Martin , a productleadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. Build a product that users love by delivering value and a good product experience.
Thanks to Jay Reed, Flickr We were recently lucky enough to spend some time with a talented team building a new B2B SaaS product within a global organization. They are an impressive bunch who are cracking into a huge market with their new product. Strategy is also key here. Need help with product feedback?
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