B2B Inbound Vision 
Intercom, Inc.
SEPTEMBER 22, 2020
Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. But there needs to be a clear vision and purpose – a “why” so to speak. That marketer was saying, ‘You know what?
Userpilot
JULY 23, 2023
Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.
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Intercom, Inc.
JUNE 6, 2019
A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results.
Product Talk
OCTOBER 2, 2024
The campaign the team came up with included reaching out to a list of around 5,000 users from HiveMQ’s free plan, as well as several hundred marketing qualified leads (MQLs) from inbound leads. He adds that in HiveMQ’s B2B setting, CS wants to help but has their own job and has better things to do than act as the product team’s automation.
Intercom, Inc.
NOVEMBER 7, 2019
As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.
Userpilot
MARCH 8, 2022
How product strategy uses a company's vision to fuel profitability. Sam’s helping popularize Product-Led Growth and best practices in SaaS onboarding through apt metaphors, hilarious memes, and TikTok videos – taking the “boring” out of B2B. How to create a scalable product organization.
Intercom, Inc.
JANUARY 24, 2019
It’s now so inexpensive to go to market that having a great tech vision and product isn’t enough. And I remember Marc [Benioff] interviewing me, like he did every employee, and painting the vision for what the platform would be. Can you take us back to the early days of Accelerate and what the original vision was?
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