Remove B2B Remove Inbound Remove User Friction
article thumbnail

15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105
article thumbnail

Get context on live chat conversations fast

Intercom, Inc.

With lots of inbound leads, you’ll need to prioritize which ones need a response first, and it’s not always as easy as you might expect to make this judgment call. Each answer you get should help you define what their pain points are and also how urgent resolving them could be. Highlight the importance of answering questions.

B2C 214
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How pricing strategy helps shape your entire business model

Intercom, Inc.

One approach to price setting is to think of pricing along a continuum with self-service pricing at one end of the spectrum (such as applications costing under $50/month, allowing customers to purchase with a credit card) through to enterprise pricing (such as applications costing $50-100,000 a year) at the other end. Gaining new customers.

Strategy 195
article thumbnail

What to do if your product isn’t taking off

Lenny Rachitsky

It’s all about talking to customers and learning that you’re building something that’s actually useful. ” Also: I know you’ve heard this advice before, and you’re probably doing it, but if you’re not, make it a point to talk to 5 to 10 potential customers this week.

B2C 120
article thumbnail

Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Remember, the biggest thing keeping SaaS businesses from potential customers is the right plan of action. B2B SaaS marketing (down market).

article thumbnail

Top 11 Female Product Management Influencers to watch in 2022

Userpilot

In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. Susan Stavitzski – Customer-Driven Product Person and Product Leader. Teresa Torres is an internationally renowned author, speaker, and coach.

article thumbnail

Go-To-Market Strategy – Best GTM Strategy Examples for SaaS

Userpilot

They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more.