Userpilot

MARCH 8, 2022

Follow her for a good dose of career advice combined with a neverending supply of positive energy. Sam’s helping popularize Product-Led Growth and best practices in SaaS onboarding through apt metaphors, hilarious memes, and TikTok videos – taking the “boring” out of B2B.

Technical Advisors 110

Technical Advisors Product Research Analytic Tools User Testing 110

Userpilot

JULY 11, 2024

In this article, we will outline the typical journey for retention specialists, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Entry-level positions might start around $22,529 , while mid-career professionals with 3-6 years of experience can earn closer to $37,175.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. By making chat their primary support channel, they’ve been able to increase agent productivity and engagement, resolve 1 in 5 inbound conversations automatically, and maintain a customer satisfaction score of 90%.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

JUNE 26, 2024

In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Intercom, Inc.

OCTOBER 16, 2019

At this level, your customer acquisition strategy needs to primarily be an organic one, based on inbound marketing, such as creating quality content that educates the market and attracts prospects to your site. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

JULY 28, 2024

Entry-level positions might start around $22,529 , while mid-career professionals with 3-6 years of experience can earn closer to $37,175. Entry-level positions might start around $22,529 , while mid-career professionals with 3-6 years of experience can earn closer to $37,175. Junior vs. Senior : Experience plays a significant role.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Intercom, Inc.

NOVEMBER 20, 2018

For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas. Alan Gleeson is a B2B Marketing Consultant based in London with a passion for helping SaaS businesses to grow.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

JULY 20, 2024

Retention specialists can leverage platforms like Userpilot for understanding user journeys, ClientSuccess and ChurnZero for B2B customer success and churn prediction, Baremetrics for subscription analytics, etc. Learning the tools essential for the role is also essential. Looking into tools for retention specialists?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Intercom, Inc.

OCTOBER 22, 2019

Here’s an example from LB’s own career: at LinkedIn, when her team of SMB AEs were short on inbound pipeline, she had her reps take an entire day off their calendars to focus on prospecting. But LB suggested they adopt an inbound round-robin model, even though it wasn’t particularly advantageous for her direct team.

Weak Development Team 123

Weak Development Team Inbound Outbound Management 123

Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. Sure, they position themselves differently, and the feature sets aren’t carbon copies. HubSpot shot to fame due largely to its laser focus on inbound marketing. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

NOVEMBER 2, 2023

Such knowledge allows companies to make informed product-development decisions , fine-tune their product positioning , and create tailored marketing campaigns that resonate well with customers. Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution.

Feedback Software 90

Feedback Software Analytic Tools Research Software User Testing 90

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Alternatives: AdRoll, Quantcast.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

BrainMates

SEPTEMBER 19, 2022

These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams. We currently don’t have any business analysts or product owners, as we moved to a structure whereby all those roles now roll up into the product manager position.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

AUGUST 30, 2024

In this article, we will outline the typical journey for customer engagement managers, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Starting a career as a customer engagement manager requires understanding the key steps, skills, and experiences needed for success.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Customer Feedback 52

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. At least at the last touch.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Will I focus more on inbound or outbound sales, or both equally?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

APRIL 29, 2021

Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup. Before, I was working in other startups, working in content marketing, doing lead generation and inbound marketing but with a strong focus on telling brand stories and creating different types of formats of content.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. Inbound and Outbound Success Stories. If you’re in the B2B space, you know the importance of success stories. Inbound VS. Outbound for SaaS Marketing. Today’s modern SaaS company needs a mix of inbound and outbound marketing. Choosing the right mix of inbound and outbound is like a stew.

Research Software 64

Research Software User Testing Outbound Marketing 64

Userpilot

JULY 1, 2024

The insights gained helped shape their all-in-one inbound marketing, sales, and service platform, which has become integral to their users’ daily operations. Choosing the right market research tools For B2B SaaS product managers aiming to do market research, having the right set of tools can make a significant difference.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

AUGUST 28, 2024

Build Relevant Experience : Most customer engagement manager positions require 6-8 years of experience in project management, client relations, or business development. The HubSpot Blog : This blog covers a wide range of marketing and customer engagement topics, including inbound marketing, content marketing , and social media marketing.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

APRIL 25, 2024

This research provides essential insights into brand strength, consumer behavior, and market position, which are vital for teams focused on sales, marketing, and product development. It evaluates past strategies and gauges the potential success of new offerings. A key aspect of market research is analyzing customer attitudes and usage.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Research Software 80

Research Software Strategy Customer Experience User Testing 80

Brian Balfour

JULY 18, 2017

In the B2B world you also have B2B products like MailChimp, Slack, or SurveyMonkey that live on this end of the spectrum as they take advantage of viral and paid channels to drive most of their volume. They are in the advantageous position where they also own the channel. Here they use mostly Content Marketing and Inside Sales.

User Testing 65

User Testing Outbound B2B Inbound 65

Userpilot

AUGUST 28, 2024

The HubSpot Blog : This blog covers a wide range of marketing and customer engagement topics, including inbound marketing, content marketing , and social media marketing. The Help Scout Blog : This blog provides valuable insights on customer service, support, and engagement, with a focus on building strong customer relationships.

Analytic Tools 52

Analytic Tools Data Visualization Customer Feedback Feedback Software 52

Userpilot

APRIL 6, 2022

You can also automate some parts of your inbound marketing strategy like email marketing using a tool like ActiveCampaign, support, or in-app guidance and communication using Userpilot. Whether you’re a B2B SaaS company or an enterprise software company, these are the steps to take when creating an effective marketing plan.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Intercom, Inc.

MAY 10, 2018

The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users. It’s such a positive and happy job to have, with some of the best entrepreneurs out there coming to tell you about all the ways they’re going to change the world.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. April Dunford on the symptoms of weak positioning. Often, they never revisit that positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

APRIL 9, 2020

If they’re able to at least come to work and have an environment and a tone of positivity, of purpose, of comfort – where they know that they’re cared about, where they know that they have folks in their corner – they’ll rally behind the mission. So that’s been really nice.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Intercom, Inc.

MARCH 24, 2020

Below, we share tips on how to proactively message customers and respond to inbound conversations in a way that’s helpful, respectful, and mindful. If your business is in a position to help, you may want to consider offering a discount, free tool, resource (like an ebook) or something else. Proactively communicating with customers.

Inbound 31

Inbound Feedback Software Customer Experience User Testing 31

Mixpanel

FEBRUARY 23, 2021

In the B2B space, if your company is old enough, see if customers bring you with them when they change jobs.” For example, we often see B2B SaaS companies that have perhaps a dozen paying customers but those customers have several hundred underlying users of the SaaS product. Egan Montgomery Director of Go-to-Market, High Alpha.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

Oren Steinberg

MARCH 7, 2017

B2B and B2B2C startups trying to sell into large corporations know this all too well: big companies like to work with other big companies. By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. Hug your champion!

Reporting Tools 40

Reporting Tools User Testing Customer Experience Startups 40

Andrew Chen

MAY 14, 2018

The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users. It’s such a positive and happy job to have, with some of the best entrepreneurs out there coming to tell you about all the ways they’re going to change the world.

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. Frequent touch points and frequent positive interactions. I hope it ends peacefully, I hope we find a vaccine, I hope all sorts of positives come out of the far side of it, but I can’t say I’ve been enjoying it.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Intercom, Inc.

JANUARY 16, 2019

Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. Mark is the Chief Revenue Officer at Hubspot, a company that has created tremendous success by perfecting the inbound marketing plus sales model. Is your model primarily inbound or outbound? it all “works”. Sales doesn’t need to be a cost center.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Gainsight

FEBRUARY 2, 2024

For instance, business-to-business (B2B) software companies are also looking at customer training not just as a way to teach people how to use their product, but also as a way for their customers to be more successful at work. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

UX Studio

APRIL 6, 2023

6 – Bop Design Web design firm in San Diego, creating B2B website designs and content marketing plans since 2008. Typically B2B companies reach out to them when they need a rebranded website and lead-generating copy with it. The main thing that drives their design decisions are guided by their partners’ business goals.

Research Software 52

Research Software User Testing Product Research Data Visualization 52