Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers.

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both. Read more ?.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Intercom, Inc.

OCTOBER 22, 2019

When you’re a rep, you could be thinking about outbounding to prospects, building pipeline, or moving forward the opportunities already in play. But LB suggested they adopt an inbound round-robin model, even though it wasn’t particularly advantageous for her direct team. 4 steps to stand out as a sales leader.

Weak Development Team 123

Weak Development Team Inbound Outbound Management 123

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. Inbound VS. Outbound for SaaS Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. For Francis Brero , co-founder and CPO of MadKudu , a platform that helps B2B businesses qualify and engage with their leads, PLG doesn’t work in a vacuum. . Francis: Right.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

APRIL 14, 2020

Quality Leads Come at a Price Another research in B2B lead generation shows that outbound tactics such as events and trade shows generate the highest quality leads ³. More importantly, more than half of these lead generation techniques are outbound focused.

Banking 78

Banking User Testing Research Software Customer Experience 78

Userpilot

NOVEMBER 2, 2023

Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution. The sales team proactively reaches out to potential customers, nurtures them, and converts them into paying customers. Marketing-led growth vs. sales-led growth.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Brian Balfour

JULY 18, 2017

In the B2B world you also have B2B products like MailChimp, Slack, or SurveyMonkey that live on this end of the spectrum as they take advantage of viral and paid channels to drive most of their volume. Because they have higher ARPUs they can take advantage of higher CAC channel like Paid Marketing.

User Testing 65

User Testing Outbound B2B Inbound 65

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Three, they are slow.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

Intercom, Inc.

NOVEMBER 5, 2019

To Derek’s point, I think a lot of walls get broken down in selling B2B software these days. Consumer apps have influenced how buyers think about their experience when it comes to B2B scenarios. In our study of B2B sales professionals, 6 out of 10 of them reported the tactics they used last year were less effective this year.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Intercom, Inc.

APRIL 9, 2020

There’s also a lot of positive feedback from companies around how Intercom is allowing them to support their customers at this time when they can’t meet them face to face, and how they’re using our different features to support large inbound volumes. And in some cases this is good news, but in others it’s not.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

BrainMates

SEPTEMBER 19, 2022

These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams. We currently don’t have any business analysts or product owners, as we moved to a structure whereby all those roles now roll up into the product manager position.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Will I focus more on inbound or outbound sales, or both equally?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Coalition

JULY 8, 2019

Product Marketing vs. Sales Enablement Sales enablement is crucial in B2B organizations to equip the sales teams with the necessary resources to succeed. This reflects the traditional bias of companies, but we believe the modern PMM needs to have the responsibility and capacity for both.

Data Visualization 60

Data Visualization Definition Product Marketing Onboarding KPIs 60

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

JANUARY 16, 2019

Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. Mark is the Chief Revenue Officer at Hubspot, a company that has created tremendous success by perfecting the inbound marketing plus sales model. Is your model primarily inbound or outbound? Sales doesn’t need to be a cost center.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Userpilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. In this article, we will discuss the most common B2B SaaS conversion rate metrics and their benchmarks. Gainsight’s 2022 report shows free trials involving PQLs had 2.8X

Research Software 98

Research Software Analytic Tools B2B Reporting Tools 98