Remove B2B Remove Inbound Remove Onboarding KPIs
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Product in Practice: Getting Value Out of In-App Surveys Takes Iteration

Product Talk

Committing to continuous discovery means changing the way your product team operates. We hope that today’s Product in Practice will change your mind. Ellen Juhlin , a product coach and Product Talk instructor, shares several ways that she used in-app surveys to collect feedback and create regular touch points with customers.

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How to describe your business as an equation

Lenny Rachitsky

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’re not a subscriber, here’s what you missed this month: What to do if your product isn’t taking off First-principles thinking Inspiration for the year ahead Subscribe to get access to these posts, and every post.

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Do You Measure Up? Metrics for Enterprise SaaS Product Managers

Amplitude

Compared to one-time-purchase software, SaaS products offer a few key benefits. Another core benefit to digital products is that it’s possible to improve the user experience over time (such as by adding new features or upsell Digital products make it possible to improve the user experience over time. opportunities).

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B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

Trying to figure out what your B2B marketing team structure should be? With a proper marketing team, you can experience better conversion rates and greater demand for your product. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

He’s written more than 650 of them over the past decade and has been featured and quoted in The New York Times, Fortune, Wired and Wall Street Journal. Growth teams commonly make the mistake of picking random, off-the-shelf KPIs without thinking about how they all fit together. Adam Risman: Andrew, welcome to Inside Intercom.

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9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

It is not enough to support your users only when they have issues with your product. Furthermore, we explore how to choose the best platform for your company and the must-have features for the best customer engagement tools. In short, you use CEP software to manage and optimize product experiences along the user journey.