Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Intercom, Inc.

JANUARY 28, 2020

Enter GetAccept , the all-in-one platform for B2B sales teams that brings video, live chat, proposal design, document tracking and e-signatures together to simplify the life of a sales team. And to keep track of everything, GetAccept has been using Intercom across its support, sales, and marketing teams to drive faster growth.

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

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Research Software Feedback Software User Testing Product launches 52

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

JULY 21, 2024

Some essential tools for retention specialists include Userpilot for user journey optimization, ClientSuccess for B2B customer success management, and ChurnZero for churn prediction and customer health scoring. This might involve personalized emails, in-app messaging , or targeted calls to address concerns and pre-empt churn.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Intercom, Inc.

JUNE 4, 2018

By betting on live chat for sales, we’ve increased our conversion rate from marketing-qualified lead (MQL) to closed deals by over 20%, and our Sales Development Reps (SDRs) have been more productive than ever. With live chat, our sales reps can connect with and qualify inbound leads within a couple of minutes.

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Inbound Research Software B2B User Testing 220

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Third, a new visual bot builder. Will the economy recover?

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Feedback Software Events Data Visualization Customer Communications 118

Userpilot

JULY 11, 2024

This might involve personalized emails, in-app messaging , or targeted calls to address concerns and pre-empt churn. Marketing : Leverage your customer insights to transition into a customer marketing or loyalty program role. The Wise Marketer : This platform is a hub for loyalty and retention marketing professionals.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JULY 28, 2024

This might involve personalized emails, in-app messaging , or targeted calls to address concerns and pre-empt churn. Marketing : Leverage your customer insights to transition into a customer marketing or loyalty program role. The Wise Marketer : This platform is a hub for loyalty and retention marketing professionals.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JULY 20, 2024

Retention specialists can leverage platforms like Userpilot for understanding user journeys, ClientSuccess and ChurnZero for B2B customer success and churn prediction, Baremetrics for subscription analytics, etc. This might involve personalized emails, in-app messaging , or targeted calls to address concerns and pre-empt churn.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Third, the lines between sales, marketing, product, and support are blurring. With a plethora of comparable options in the market, customers will take their business to the company that provides the best experience.

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Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

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Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

APRIL 30, 2018

With lots of inbound leads, you’ll need to prioritize which ones need a response first, and it’s not always as easy as you might expect to make this judgment call. Urgency is one thing but you will also need to parse the context of your lead’s message right away so make every question counts. Ask the right questions right away.

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B2C Research Software User Friction User Testing 214

Userpilot

AUGUST 28, 2024

For example, you can utilize tools like Userpilot for automating in-app messages , maintenance announcements, etc. For example, you can utilize tools like Userpilot for automating in-app messages , maintenance announcements, etc. so you can always communicate changes upfront. so you can always communicate changes upfront.

Analytic Tools 52

Analytic Tools Data Visualization Customer Feedback Feedback Software 52

Userpilot

JULY 19, 2021

Send a personalized in-app welcome message when a new user signs up. In addition, the same research shows that companies that successfully engage their B2B customers achieve 63% lower churn, 55% higher share of wallet, and 50% higher productivity. It allows you to deliver the right message to the right group at the right time.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Intercom, Inc.

JUNE 21, 2018

That means your focus should be on building the right customer profile and developing precise messaging to reach them. We’ve evolved into the leading resource for B2B salespeople who are trying to figure out how to innovate, evolve and modernize their sales processes. For us, it was important to completely saturate the market.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

freshtrax

AUGUST 20, 2019

As the venue for the quickly approaching Rugby World Cup (RWC) in September 2019 and 2020 Olympic Games, Japan is gearing up for a great influx of inbound travelers. Q: btrax was lucky enough to help ADARA’s market launch event in 2017. Why did ADARA decide to enter the Japanese market at that time? and “What is tracking?”

Travel 53

Travel Data Visualization Seminar Reporting Tools 53

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. Cold inbound interest: You’re seeing cold inbound interest in your product. Why should your target market be so narrow? This is the mistake most people make. Strong emotion: You’re hearing hatred for the incumbents (i.e.

B2C 116

B2C Customer Experience User Friction User Testing 116

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. I invited Liam Boogar-Azoulay who heads up marketing at MadKudu to share his experience. I invited Liam Boogar-Azoulay who heads up marketing at MadKudu to share his experience.

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Analytic Tools Data Visualization Customer Experience Inbound 190

Gainsight

FEBRUARY 2, 2024

For instance, business-to-business (B2B) software companies are also looking at customer training not just as a way to teach people how to use their product, but also as a way for their customers to be more successful at work. Unfortunately, webinars are also too often used as marketing tools. These are just the tools, however.

Education 52

Education User Testing Customer Experience Research Software 52

The Product Coalition

APRIL 14, 2020

After all, who doesn’t want more market share and revenue growth? Nevertheless not all businesses understand how to leverage on technology to break out of the ad-spend rat race nor harnessing it to help marketing and sales teams to be more effective. Hence even though the lead quality is high the cost efficiency is pretty low.

Banking 78

Banking User Testing Research Software Customer Experience 78

Userpilot

JULY 20, 2023

AI tools can help you with content creation, image generation, localization, SaaS marketing, email automation, and data analysis. Best AI writing tools for the content creation process: Userpilot’s onboarding AI writing assistant: use AI to generate engaging content for your in-app messaging prompts (modals, tooltips, etc.).

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Intercom, Inc.

JANUARY 24, 2019

It’s now so inexpensive to go to market that having a great tech vision and product isn’t enough. Machine learning can get the right message or recommendation out in a responsive way – not just from the customer’s next best action, but from the sales perspective, too. We’re not trying to invent it.

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Userpilot

MAY 26, 2021

This in turn allows you to target specific segments with specific messages based on certain event triggers. Personalization in SaaS is often confused with adding the user’s first name to messages, but what it should really mean is targeting the right user, with the right message, at the right time. Segmentation. Segmentation.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Product Research Onboarding KPIs Startups 130

Intercom, Inc.

JANUARY 31, 2019

For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. Salesloft CMO Sydney Sloan on aligning sales, marketing and support. Then I tried to reorient them and give them back to marketing. They include: Close.io

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

NOVEMBER 5, 2019

Slack’s Manager of Mid-Market Sales, Maggie Hott, and Guru’s Senior Director of Sales, Halid Ibrahimovic, on the power and pitfalls of accelerating sales with automation. We do some interesting things in terms of implementing automated text messaging and leveraging chatbots and things to that nature. Derek: Oh, absolutely. Dave: Yeah.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Intercom, Inc.

OCTOBER 29, 2020

I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design. So huge, huge growth during that time. What fuelled your desire to go smaller? Or what are you?”

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

APRIL 9, 2020

There’s also a lot of positive feedback from companies around how Intercom is allowing them to support their customers at this time when they can’t meet them face to face, and how they’re using our different features to support large inbound volumes. And in some cases this is good news, but in others it’s not.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Intercom, Inc.

MARCH 19, 2019

Our Director of Demand Generation, Brian Kotlyar likes to describe the three primary reasons for B2B customer churn this way: Marriage : This happens when one of your customers acquires another, or two merge into a new company. The best marketing in the world can’t help you if your product or service isn’t up to scratch.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Business of Software Conference

NOVEMBER 19, 2019

All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. The first one is market relevance. We also drove a huge amount of inbound.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8